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Monday, October 25, 2010

International marketing







True/False
Question
Strategies suggested in the Medium Term Export Plan include product-market penetration strategy for existing products, product-market, diversification for new products & new markets.
Correct Answer
True
Your Answer
True

Select The Blank
Question
The basic advantage of having an agent in the export market is ________.
Correct Answer
He is knowledgeable of the marketing condition
Your Answer
He is knowledgeable of the marketing condition

Multiple Choice Single Answer
Question
What is important to take pricing decision?
Correct Answer
Competition
Your Answer
Competition

Multiple Choice Multiple Answer
Question
What are the advantages of having agents?
Correct Answer
Knowledgeable about the market , He can provide after sales service
Your Answer
Knowledgeable about the market , He takes the title to the product

Select The Blank
Question
________ banks also have good deal of information on commercial agents in various countries.
Correct Answer
International Merchant
Your Answer
The Indian Overseas

True/False
Question
"Selling, advertising and distribution" are included in export marketing.
Correct Answer
False
Your Answer
True

Multiple Choice Single Answer
Question
Who is merchant exporter of the following?
Correct Answer
One who is not engaged in manufacturing
Your Answer
One who takes title of good

Multiple Choice Single Answer
Question
What are the aspects of globalization?
Correct Answer
Products with competitive advantages
Your Answer
Products with competitive advantages

True/False
Question
Switzerland is among the top ten countries, which all together account for more than fifty percent of India's total exports.
Correct Answer
False
Your Answer
True

True/False
Question
In international marketing, cultural dimensions include customs, traditions
Correct Answer
True
Your Answer
True

Match The Following
Question
Correct Answer
Your Answer
Trade fairs
Knowing new technological trends
Knowing new technological trends
Direct mailing
Target audience
Industrial market
Sales literature
Price list
Price list
Personal selling
Industrial market
Target audience

Select The Blank
Question
The country experienced ________ in the external sector in 1990s due to fall of the Soviet Union & the sharp rise in prices.
Correct Answer
Negative trends
Your Answer
Negative trends

Multiple Choice Single Answer
Question
What is the avenue of entry into foreign markets?
Correct Answer
Contract manufacturing
Your Answer
Foreign culture

Multiple Choice Single Answer
Question
Why do buyers buy a foreign products?
Correct Answer
As it is easier to obtain quality goods at a bargain price
Your Answer
As company gives committed after sales service

Multiple Choice Multiple Answer
Question
What are the important infrastructure factors in evaluating production site?
Correct Answer
Industrial site , Transportation & communication
Your Answer
Industrial site , Labour cost , Government regulations , Transportation & communication

True/False
Question
The movement of goods across national borders is a major part of an international marketing strategy.
Correct Answer
False
Your Answer
True

Multiple Choice Multiple Answer
Question
People enter export markets for a variety of reasons like :-
Correct Answer
Recession in domestic market , Higher profitability , Utilization of export incentives
Your Answer
Recession in domestic market , Higher profitability , Utilization of export incentives

Match The Following
Question
Correct Answer
Your Answer
Push factor
Saturation of market
Large volume of transactions
Each country
Own demand pattern
Own demand pattern
Greater degree of risks
Large volume of transactions
International environment
Pull factor
Growth prospect
Saturation of market

Multiple Choice Single Answer
Question
What does promotion encompass?
Correct Answer
Advertising
Your Answer
Advertising

Multiple Choice Single Answer
Question
What does channel-mix decision include?
Correct Answer
Intermediaries
Your Answer
Intermediaries

True/False
Question
As regards imports into India, Germany is among the top ten suppliers accounting for over 60% of total imports.
Correct Answer
True
Your Answer
False

Multiple Choice Multiple Answer
Question
Why is packaging so important for product planning?
Correct Answer
As it enhances protection , As it gives shelf life for a product
Your Answer
As it enhances protection , As it gives shelf life for a product , As it reflects ethnic value

Multiple Choice Multiple Answer
Question
What are the principle ways of quoting export prices?
Correct Answer
Free on board , Cost insurance & freight
Your Answer
Charged FAS , Free on board , Cost insurance & freight

Multiple Choice Multiple Answer
Question
What are the factors affecting indirect channel choice?
Correct Answer
The dispersed market , Non-technical product
Your Answer
The dispersed market , Non-technical product

Multiple Choice Single Answer
Question
What marketing technique is used to know international marketing need?
Correct Answer
Marketing information & research
Your Answer
Marketing information & research

True/False
Question
Major benefits of standardization includes less distribution cost of standardization.
Correct Answer
False
Your Answer
True

Multiple Choice Single Answer
Question
Why should market researcher identify segments?
Correct Answer
They can arrive at a more accurate estimate of its potential consumption & sales
Your Answer
They can arrive at a more accurate estimate of its potential consumption & sales

Multiple Choice Single Answer
Question
What is the factor that helps to estimate market potential?
Correct Answer
Market size & growth
Your Answer
Market size & growth

Multiple Choice Single Answer
Question
What is a foreign agent?
Correct Answer
Independent middleman
Your Answer
Independent middleman

True/False
Question
Literature search is the quickest & cheapest way to collect information.
Correct Answer
True
Your Answer
True

Select The Blank
Question
________ extends finance to exporters of capital & manufactured goods.
Correct Answer
Export-import bank
Your Answer
Export-import bank

Select The Blank
Question
How much of a product people can buy, and which products they choose to buy are obviously influenced by ________.
Correct Answer
Their purchasing power
Your Answer
Their purchasing power

Multiple Choice Single Answer
Question
What does political environment include?
Correct Answer
Legal dimension
Your Answer
Legal dimension

True/False
Question
In international market, the existing of different legal systems makes the task of businessmen more difficult.
Correct Answer
True
Your Answer
True

Select The Blank
Question
In________, emphasis is put on local laws, custom and culture and great care is taken to understand the local way of doing business
Correct Answer
Polycentric orientation
Your Answer
Regiocentric orientation

Multiple Choice Multiple Answer
Question
Which of the following are among the top ten suppliers together accounting for over 60% of total imports?
Correct Answer
China , Germany
Your Answer
Singapore , Italy , Germany

Multiple Choice Single Answer
Question
What was the reason behind sharp rise in oil import bill for over two years?
Correct Answer
Attack on Kuwait by Iraq
Your Answer
Attack on Kuwait by Iraq

Multiple Choice Single Answer
Question
What is the crucial factor in a firm's differential advantage in international markets?
Correct Answer
Motivation of effective channels of distribution
Your Answer
Motivation of effective channels of distribution

Multiple Choice Single Answer
Question
In international product strategy, the decision to standardize or adapt is dictated by
Correct Answer
Nature of product
Your Answer
Product development

Multiple Choice Multiple Answer
Question
What contributed 50% of the total exports of engineering goods?
Correct Answer
Machinery & instruments , Metals, primary & semi finished iron, steel
Your Answer
Machinery & instruments , Metals, primary & semi finished iron, steel

Select The Blank
Question
In indirect export channel, the market is ________.
Correct Answer
Dispersed
Your Answer
Dispersed

Select The Blank
Question
Payment of commission to overseas agents is allowed either by remitting the amount or by ________
Correct Answer
Deducting it from the invoice value
Your Answer
Deducting it from the invoice value

Multiple Choice Single Answer
Question
Which of the following is not included in foreign environment?
Correct Answer
Local dimension
Your Answer
Local dimension

True/False
Question
In social & cultural factors, the researcher must consider the employment level & distribution of income.
Correct Answer
False
Your Answer
False

Select The Blank
Question
In________, a change is required to ensure adequate protection from environment
Correct Answer
Packaging
Your Answer
Packaging

Select The Blank
Question
While negotiating an agency agreement, the Indian firm should be careful on________.
Correct Answer
Contracted territory
Your Answer
Contracted territory

Multiple Choice Multiple Answer
Question
What are the points to be taken into consideration in export agency agreement?
Correct Answer
Contracted territory , Contracted products
Your Answer
Contracted territory , Contracted products , Payment of commission before selling of goods
Select The Blank
Question The basic advantage of having an agent in the export market is ________.
Correct Answer He is knowledgeable of the marketing condition
Your Answer He is knowledgeable of the marketing condition

Multiple Choice Multiple Answer
Question How does the customer know about the product & is influenced to buy it?
Correct Answer Publicity , Advertising , Sales promotion
Your Answer Publicity , Advertising , Sales promotion

Multiple Choice Single Answer
Question Which of the following is not included in foreign environment?
Correct Answer Local dimension
Your Answer Local dimension

Multiple Choice Single Answer
Question Why should a market researcher check a country's import tariffs when he is investigating it as an export market?
Correct Answer It can affect the competitiveness of product against products made within the market
Your Answer It can affect the competitiveness of product against products made within the market

Multiple Choice Multiple Answer
Question This Question is based on the case study "Oriental Silk Pvt. Ltd.". What are the distribution channels used for imports of silk products into USA market?
Correct Answer Merchant intermediaries , Departmental stores
Your Answer Merchant intermediaries , Departmental stores

True/False
Question This Question is based on the case study "Oriental Silk Pvt. Ltd.". Oriental entered the US market in 1970 with a moderate export of Rs.20 million.
Correct Answer False
Your Answer False

Match The Following
Question Correct Answer Your Answer

Indirect exporting Home-based merchant Copyright

Business dimensions Channel network Channel network

Legal dimensions Copyright Use of patent

Licensing arrangement Use of patent Home-based merchant


Multiple Choice Single Answer
Question What is important to take pricing decision?
Correct Answer Competition
Your Answer Competition

Select The Blank
Question In ________, the firm faces only one set of customers.
Correct Answer Domestic marketing
Your Answer Domestic marketing

Multiple Choice Multiple Answer
Question This Question is based on the case study "Oriental Silk Pvt. Ltd.". Oriental was an active member of some councils, which are those?
Correct Answer Apparel Export Promotion Council , Woolen Export Promotion Council
Your Answer Apparel Export Promotion Council , Woolen Export Promotion Council

Multiple Choice Single Answer
Question This Question is based on the case study 'AB Enterprises'. What is the problem in adapting AB Enterprises product in the market?
Correct Answer Novelty is lost due to ethnic character in AB Enterprises
Your Answer Novelty is lost due to ethnic character in AB Enterprises

Multiple Choice Multiple Answer
Question What are the important infrastructure factors in evaluating production site?
Correct Answer Industrial site , Transportation & communication
Your Answer Industrial site , Transportation & communication

Multiple Choice Multiple Answer
Question This Question is based on the case study "Oriental Silk Pvt. Ltd.". Which are the two years the imports of silk fabrics from Japan by USA was almost same?
Correct Answer 1982 , 1983
Your Answer 1982 , 1983

Select The Blank
Question ________dimensions include customs and practices
Correct Answer Business
Your Answer Business

Multiple Choice Multiple Answer
Question What is the nature of direct export market?
Correct Answer Concentrated , Large potential sale
Your Answer Concentrated , Large potential sale

Multiple Choice Single Answer
Question What does product-mix decision include?
Correct Answer Packaging
Your Answer Packaging

Multiple Choice Multiple Answer
Question What are the internal sources of information?
Correct Answer Sales record , Correspondence from salesmen
Your Answer Sales record , Correspondence from salesmen

True/False
Question This Question is based on the case study "Oriental Silk Pvt. Ltd.". Mr.Patnaik felt that it was high time that he appraises his agents' performance relating to the vast & expanding US market.
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer
Question This Question is based on the case study "Oriental Silk Pvt. Ltd.". What were the options Mr.Patnaik had to operate in the US market?
Correct Answer Opening a branch office , A subsidiary company
Your Answer Opening a branch office , A subsidiary company

Select The Blank
Question In indirect export channel, the market is ________.
Correct Answer Dispersed
Your Answer Dispersed

True/False
Question Strategies suggested in the Medium Term Export Plan include product-market penetration strategy for existing products, product-market, diversification for new products & new markets.
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer
Question Why is packaging so important for product planning?
Correct Answer As it enhances protection , As it gives shelf life for a product
Your Answer As it enhances protection , As it gives shelf life for a product

True/False
Question If foreign retailers are used, the products in Question are industrial products rather than consumer products.
Correct Answer False
Your Answer True

Multiple Choice Multiple Answer
Question How is the nature of international strategy?
Correct Answer Depends on company's objectives , Varies from country to country
Your Answer Depends on company's objectives , Varies from country to country

Select The Blank
Question "make site booking" is a point of checklist of ________
Correct Answer Before the fair
Your Answer Before the fair

Multiple Choice Single Answer
Question What marketing technique is used to know international marketing need?
Correct Answer Marketing information & research
Your Answer Marketing information & research

Multiple Choice Multiple Answer
Question What are the benefits of participation in trade fair?
Correct Answer To get to know about competition , To know about the extent of product adaption
Your Answer To get to know about competition , To know about the extent of product adaption

Select The Blank
Question Experience survey, which is also called as ________.
Correct Answer Key informant survey
Your Answer Key informant survey

Multiple Choice Single Answer
Question What is a foreign agent?
Correct Answer Independent middleman
Your Answer Independent middleman

Multiple Choice Single Answer
Question What does political environment include?
Correct Answer Legal dimension
Your Answer Legal dimension

Match The Following
Question Correct Answer Your Answer

External factor Competitive profile Competitive profile

Ethnocentric orientation Overseas operation conducted from home country Overseas operation conducted from home country

Polycentric orientation Each market is unique Each market is unique

Target market Marketing strategy Marketing strategy


True/False
Question In marginal cost pricing for export, competition in foreign markets requires quotation of a lower price
Correct Answer True
Your Answer True

True/False
Question Policies or regulations regarding quality control & inspection vary considerably between nations.
Correct Answer True
Your Answer True

Select The Blank
Question This Question is based on the case study "Oriental Silk Pvt. Ltd.". Oriental Silk Private Limited, is a ________ unit, was one of the leading Indian manufacturers & exporters of silk fabrics & made-ups
Correct Answer 100% export oriented
Your Answer 100% export oriented

Select The Blank
Question This Question is based on the case study "Oriental Silk Pvt. Ltd.". The bulk of the trade was handled by ________
Correct Answer Central buying organizations
Your Answer Foreign agents

True/False
Question If business is variable, the company will choose the purchasing or subcontracting alternatives.
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question What is the meaning of offshore purchasing?
Correct Answer Relationship between independent buyer & seller for exchange of good for money
Your Answer Relationship between independent buyer & seller for exchange of good for money

Select The Blank
Question Many companies modify their products/promotion strategies to suit ________ of the population of the different countries.
Correct Answer Tastes & preferences
Your Answer Tastes & preferences

True/False
Question Companies with smaller needs, an independent supplier will be less active.
Correct Answer False
Your Answer False

True/False
Question Catalogues contain a list of all competitors with product details.
Correct Answer False
Your Answer False

Multiple Choice Multiple Answer
Question What is correct according to geocentric orientation?
Correct Answer Companies view the entire world as a single market , Uniform inventory management & training
Your Answer Companies view the entire world as a single market , Uniform inventory management & training

True/False
Question The area of change relates to product adaption requires upgradation of technology and huge investment in brands.
Correct Answer True
Your Answer True

Select The Blank
Question This Question is based on the case study "Chow Flowers Co. Ltd.". ________ was Thailand's second largest export market for artificial flowers, mostly polyester or hand-wrapped.
Correct Answer Canada
Your Answer Canada

Multiple Choice Single Answer
Question What are the similarities between domestic & international marketing?
Correct Answer Satisfying consumers need
Your Answer Satisfying consumers need

Multiple Choice Single Answer
Question What is the need of marketing research for export-import trade?
Correct Answer To reduce the distance between an exporter & his customers in terms of marketing
Your Answer To reduce the distance between an exporter & his customers in terms of marketing

Multiple Choice Single Answer
Question What is the avenue of entry into foreign markets?
Correct Answer Contract manufacturing
Your Answer Contract manufacturing

Multiple Choice Single Answer
Question What is the principal functional division of ministry of commerce & industry?
Correct Answer Export Industries Division
Your Answer Export Industries Division
Select The Blank
Question Certain people may have negative attitudes towards a certain country & it's products, called ________ which affects demand.
Correct Answer Social & cultural factor
Your Answer Social & cultural factor

Match The Following
Question Correct Answer Your Answer

Company provides engineering & construction services and other additional services Turnkey construction contracts Turnkey construction contracts

Company undertakes the day to day management of enterprise in target country Management contracts Management contracts

Franchisee carries on a business under franchisor's trade name International franchising International franchising

To get production to it's own specification from manufacturer Contract manufacturer Contract manufacturer


True/False
Question In marginal cost pricing for export, competition in foreign markets requires quotation of a lower price
Correct Answer True
Your Answer True

Select The Blank
Question This Question is based on the case study "Chow Flowers Co. Ltd.". The largest importer was ________.
Correct Answer United States
Your Answer United States

True/False
Question "Selling, advertising and distribution" are included in export marketing.
Correct Answer False
Your Answer False

True/False
Question In executive summary, a description of the management problem, the possible reasons for the problem, and the decision alternatives are studied.
Correct Answer False
Your Answer False

Multiple Choice Multiple Answer
Question What are the necessary things for good Questionnaire?
Correct Answer Avoiding irrelevant information , Making it easy
Your Answer Avoiding irrelevant information , Making it easy

Multiple Choice Single Answer
Question What can political factor do in market access?
Correct Answer The politics of international relations can play a role in creating or eliminating tariff barriers
Your Answer The politics of international relations can play a role in creating or eliminating tariff barriers

Select The Blank
Question Payment of commission to overseas agents is allowed either by remitting the amount or by ________
Correct Answer Deducting it from the invoice value
Your Answer Deducting it from the invoice value

Multiple Choice Multiple Answer
Question How should the product for indirect exporting be?
Correct Answer Consumer products , Non-technical product
Your Answer Non-technical product , Consumer products

True/False
Question In social & cultural factors, the researcher must consider the employment level & distribution of income.
Correct Answer False
Your Answer False

Multiple Choice Single Answer
Question What is the meaning of "Standing in the Market" in indirect exporting?
Correct Answer To gain credibility in the market if a known distributor can be persuaded to handle the product by manufacturer
Your Answer To gain credibility in the market if a known distributor can be persuaded to handle the product by manufacturer

Multiple Choice Single Answer
Question In product planning for exports, depth signifies
Correct Answer Variation of particular item
Your Answer Variation of particular item

Multiple Choice Single Answer
Question What are the reasons of entry in foreign market?
Correct Answer Recession in the domestic market
Your Answer Recession in the domestic market

Multiple Choice Multiple Answer
Question What are the advantages of direct exporting?
Correct Answer Greater control over foreign marketing plan , Quicker information feedbacks on markets, competition
Your Answer Greater control over foreign marketing plan , Quicker information feedbacks on markets, competition

Multiple Choice Single Answer
Question What does cost approach involve?
Correct Answer Firstly computing all relevant cost, then adding a desired profit to arrive at the price
Your Answer Firstly computing all relevant cost, then adding a desired profit to arrive at the price

True/False
Question In marginal cost pricing, fixed costs are recovered from the international market
Correct Answer False
Your Answer False

Multiple Choice Single Answer
Question Who does benefit the most by doing advertising in international market?
Correct Answer Multinational corporation through their own subsidiaries in several markets
Your Answer Multinational corporation through their own subsidiaries in several markets

Multiple Choice Multiple Answer
Question What are the elements of research approach?
Correct Answer Data collection method , Sample selection procedure
Your Answer Data collection method , Sample selection procedure

True/False
Question Economic dimensions include communication, channel network
Correct Answer False
Your Answer False

Multiple Choice Single Answer
Question Under what circumstance is unified advertising policy possible?
Correct Answer Custom, culture and demand are same
Your Answer Custom, culture and demand are same

True/False
Question In geocentric orientation, companies view different regions as different markets.
Correct Answer False
Your Answer False

Select The Blank
Question ________, advertising, sales promotion influence customer
Correct Answer Publicity
Your Answer Publicity

Multiple Choice Multiple Answer
Question This Question is based on the case study "Oriental Silk Pvt. Ltd.". What were the options Mr.Patnaik had to operate in the US market?
Correct Answer Opening a branch office , A subsidiary company
Your Answer Domestic agents , Opening a branch office , A subsidiary company

Multiple Choice Single Answer
Question Which of the following is contractual entry mode?
Correct Answer Franchising
Your Answer Franchising

Multiple Choice Multiple Answer
Question What are the necessary things of reliability & capability in selection of right supplier?
Correct Answer Quality of product , Price of the product
Your Answer Quality of product , Price of the product

Select The Blank
Question ________ banks also have good deal of information on commercial agents in various countries.
Correct Answer International Merchant
Your Answer International Merchant

Multiple Choice Single Answer
Question What is the factor that is in favour of selling directly in foreign market?
Correct Answer The exporting company will have direct control over the marketing operations
Your Answer The exporting company will have direct control over the marketing operations

Multiple Choice Multiple Answer
Question What are the principle ways of quoting export prices?
Correct Answer Free on board , Cost insurance & freight
Your Answer Charged FAS , Free on board , Cost insurance & freight

Multiple Choice Multiple Answer
Question What are the special schemes of ECGC?
Correct Answer Packing credit guarantee , Post-shipment credit guarantee
Your Answer Packing credit guarantee , Post-shipment credit guarantee

True/False
Question This Question is based on the case study "Oriental Silk Pvt. Ltd.". Oriental Silk had adopted systematic & modern office practices and was positively inclined towards professional & management styles.
Correct Answer True
Your Answer True

Select The Blank
Question Literature search is also called ________.
Correct Answer Desk research
Your Answer Desk research

Match The Following
Question Correct Answer Your Answer

Indirect exporting Home-based merchant Home-based merchant

Business dimensions Channel network Channel network

Legal dimensions Copyright Copyright

Licensing arrangement Use of patent Use of patent


Multiple Choice Multiple Answer
Question How does the customer know about the product & is influenced to buy it?
Correct Answer Publicity , Advertising , Sales promotion
Your Answer Publicity , Advertising , Sales promotion

Select The Blank
Question ________ is important aspect of international physical distribution.
Correct Answer Warehousing
Your Answer Warehousing

Select The Blank
Question In direct export channel, the product is ________.
Correct Answer Technical product
Your Answer Technical product

True/False
Question This Question is based on the case study "Oriental Silk Pvt. Ltd.". Oriental preferred to conduct sales in the US market through agents.
Correct Answer False
Your Answer False

Multiple Choice Multiple Answer
Question What are the benefits of participation in trade fair?
Correct Answer To get to know about competition , To know about the extent of product adaption
Your Answer To get to know about competition , To know about the extent of product adaption

Multiple Choice Single Answer
Question Which of the following is limitation of indirect method of exporting?
Correct Answer The manufacturer gives up control over the marketing of it's products to another firm
Your Answer The manufacturer gives up control over the marketing of it's products to another firm

True/False
Question Major benefits of standardization includes less distribution cost of standardization.
Correct Answer False
Your Answer False

Multiple Choice Multiple Answer
Question Which of the following are popular modes of entry in foreign market?
Correct Answer Coproduction agreements , Joint venture
Your Answer Coproduction agreements , Joint venture

Select The Blank
Question ________ can affect the competitiveness of researcher's product against products made within the market.
Correct Answer Tariffs
Your Answer Tariffs

Select The Blank
Question How much of a product people can buy, and which products they choose to buy are obviously influenced by ________.
Correct Answer Their purchasing power
Your Answer Their purchasing power

Multiple Choice Single Answer
Question This Question is based on the case study 'AB Enterprises'. What is the problem in adapting AB Enterprises product in the market?
Correct Answer Novelty is lost due to ethnic character in AB Enterprises
Your Answer Novelty is lost due to ethnic character in AB Enterprises

Multiple Choice Single Answer
Question What does market approach focus on?
Correct Answer Pricing from the viewpoint of the customer
Your Answer Pricing from the viewpoint of the customer

Select The Blank
Question In case of ________ , the manufacturer retains control over marketing strategy, particular pricing, positioning & advertising.
Correct Answer Cooperative exporter
Your Answer Cooperative exporter

Multiple Choice Multiple Answer
Question What is the nature of direct export market?
Correct Answer Concentrated , Large potential sale
Your Answer Concentrated , Large potential sale
True/False
Question In international marketing, cultural dimensions include customs, traditions
Correct Answer True
Your Answer True
Select The Blank
Question ________ often buy direct from producers, their requirements of raw
materials, metals or components.
Correct Answer Industrial buyers
Your Answer Industrial buyers
True/False
Question Exporting is the only avenue of entry into foreign market
Correct Answer False
Your Answer False
Multiple Choice Multiple Answer
Question What are the techniques used to collect information regarding market need?
Correct Answer Marketing information , Research
Your Answer Marketing information , Research
Match The Following
Question Correct Answer Your Answer
Environmental factor Culture Export policy
Export merchants Take title to the goods Take title to the goods
Export agents Do not take title to goods Do not take title to goods
Factors in firm's differential
advantage
Selection, operation,
motivation of distribution
channels
Selection, operation, motivation
of distribution channels
True/False
Question Policies or regulations regarding quality control & inspection vary considerably
between nations.
Correct Answer True
Your Answer False

Select The Blank
Question In indirect export channel, the market is ________.
Correct Answer Dispersed
Your Answer Dispersed
Select The Blank
Question Support service includes ________
Correct Answer Warranty
Your Answer Warranty
Multiple Choice Multiple Answer
Question What are the main objectives of imposing trade barriers?
Correct Answer To protect domestic industries from foreign competition , To curb conspicuous
consumption
Your Answer To protect domestic industries from foreign competition , To curb conspicuous
consumption , To increase the foreign exchange resources of the country
Multiple Choice Single Answer
Question Which of the following is not included in foreign environment?
Correct Answer Local dimension
Your Answer Local dimension
Multiple Choice Single Answer
Question Who does benefit the most by doing advertising in international market?
Correct Answer Multinational corporation through their own subsidiaries in several markets
Your Answer Multinational corporation through their own subsidiaries in several markets
Select The Blank
Question ________ is one of the reasons to enter export market.
Correct Answer Recession in domestic market
Your Answer Recession in domestic market
True/False
Question Joint ventures will prosper only if the partner trust each other and
continuously support their common endeavor
Correct Answer True
Your Answer True
Multiple Choice Multiple Answer

Question Ethnocentric orientation includes following things :-
Correct Answer Same products , Same strategies , Same home and foreign market
Your Answer Same products , Same strategies , Same home and foreign market
Multiple Choice Single Answer
Question What is the motivation towards offshore sourcing?
Correct Answer Establishing a presence in a foreign market
Your Answer Establishing a presence in a foreign market
Multiple Choice Multiple Answer
Question What does "currency used for billing" stand for?
Correct Answer Currency of the purchaser's currency , Leading international currency
Your Answer The currency of the purchaser , Currency of the purchaser's currency
Select The Blank
Question ________ extends finance to exporters of capital & manufactured goods.
Correct Answer Export-import bank
Your Answer ECGC
Multiple Choice Single Answer
Question What are the factors of joint-venture offshore manufacturing?
Correct Answer Investment, capital, management, technology, materials, payment and/or
parts, profit, fees
Your Answer Only technology/materials payment & product and/or parts
Multiple Choice Multiple Answer
Question What are the criteria for selection of channels?
Correct Answer Cost involved on the part of the firm for a particular channel , the behavior of
the competitors , Possibilities of getting appropriate feedback about
customers
Your Answer Cost involved on the part of the firm for a particular channel , Possibilities of
getting appropriate feedback about customers , Level of market potential
Select The Blank
Question This Question is based on the case study "Oriental Silk Pvt. Ltd.". The bulk of
the trade was handled by ________
Correct Answer Central buying organizations
Your Answer Central buying organizations
Multiple Choice Single Answer

Question What is important to take pricing decision?
Correct Answer Competition
Your Answer Competition
True/False
Question The importers & exporters can obtain information relating to the markets &
products from EDA
Correct Answer True
Your Answer True
True/False
Question The naïve rule is for managers to use the same entry mode such as
agent/distributor exporting, for all target countries
Correct Answer True
Your Answer True
Select The Blank
Question ________ sector registered a hundred percent growth from USD 0.89 billion
in 1998-99 to USD 1.9 billion in 2002-03.
Correct Answer Ores & Minerals
Your Answer Ores & Minerals
True/False
Question A research proposal describes a plan for conducting & controlling research
project.
Correct Answer True
Your Answer True
Multiple Choice Single Answer
Question What does product-mix decision include?
Correct Answer Packaging
Your Answer Packaging
Multiple Choice Multiple Answer
Question What are the roles of price in the overall export marketing strategies?
Correct Answer Creating competitive market , Export enhancing , Affecting profit
Your Answer Creating competitive market , Export enhancing , Affecting profit
Multiple Choice Single Answer
Question It's worthwhile to pursue a uniform pricing strategy

Correct Answer When competitive position of the firm does not vary from market to market
Your Answer When competitive position of the firm does not vary from market to market
Multiple Choice Single Answer
Question In product planning for export, length is related to
Correct Answer Number of products
Your Answer Number of products
True/False
Question This Question is based on the case study "Chow Flowers Co. Ltd.". Japan was
a net importer of artificial flowers until 1973, when it became a net exporter.
Correct Answer False
Your Answer False
Select The Blank
Question Some companies in developed countries move to foreign countries because
of certain regulations like________.
Correct Answer Environmental laws
Your Answer Environmental laws
Select The Blank
Question Liberalization era, started in ________, brought a swift change in the
economic & trade policy from inward-oriented approach to market-oriented
approach.
Correct Answer 1991
Your Answer 1991
Multiple Choice Multiple Answer
Question Which of the following are domestic channels?
Correct Answer Export houses , Export merchant
Your Answer EMC , Export broker
Multiple Choice Single Answer
Question What is the avenue of entry into foreign markets?
Correct Answer Contract manufacturing
Your Answer Contract manufacturing
Multiple Choice Single Answer
Question Which is the pull factor that makes firms go internationally?

Correct Answer Profitability
Your Answer Profitability
Multiple Choice Single Answer
Question What does political environment include?
Correct Answer Legal dimension
Your Answer Legal dimension
True/False
Question Adding additional products to the overseas even if the company does not
carry those products domestically - is an alternative for product development
Correct Answer True
Your Answer True
Multiple Choice Multiple Answer
Question What is the purpose of using exploratory study?
Correct Answer To provide information to identify the most promising markets , Clarifying
concepts
Your Answer To provide information to identify the most promising markets , To give a
basic understanding of the proposal , To give all negotiated factors
Multiple Choice Multiple Answer
Question What are the internal sources of information?
Correct Answer Sales record , Correspondence from salesmen
Your Answer Sales record , Trade association , Correspondence from salesmen
Multiple Choice Multiple Answer
Question What are the advantages of direct exporting?
Correct Answer Greater control over foreign marketing plan , Quicker information feedbacks
on markets, competition
Your Answer Greater control over foreign marketing plan , Quicker information feedbacks
on markets, competition
Multiple Choice Single Answer
Question What are the aspects of globalization?
Correct Answer Products with competitive advantages
Your Answer Products with competitive advantages
Match The Following
Question Correct Answer Your Answer
Ethnocentric Similar strategies Similar strategies

Joint venture Technology transfer Technology transfer
Contract manufacturing Tie-up Tie-up
Foreign investment Economic development Economic development
Multiple Choice Single Answer
Question What can political factor do in market access?
Correct Answer The politics of international relations can play a role in creating or eliminating
tariff barriers
Your Answer The politics of international relations can play a role in creating or eliminating
tariff barriers
Select The Blank
Question Many companies modify their products/promotion strategies to suit ________
of the population of the different countries.
Correct Answer Tastes & preferences
Your Answer Tastes & preferences
Multiple Choice Single Answer
Question How will you recover the fixed/overhead costs in marginal cost pricing?
Correct Answer Can be recovered from domestic market
Your Answer Can be recovered from domestic market
Multiple Choice Multiple Answer
Question What could be attributed to the removal of trade restrictions in the process of
liberalization in agri & allied products?
Correct Answer Wheat , Sugar
Your Answer Wheat , Sugar
Multiple Choice Multiple Answer
Question This Question is based on the case study "Oriental Silk Pvt. Ltd.". Which are
the two years the imports of silk fabrics from Japan by USA was almost
same?
Correct Answer 1982 , 1983
Your Answer 1982 , 1983
Multiple Choice Single Answer
Question
This Question is based on the case study 'AB Enterprises'. What was the initial problem faced by the importers?
Correct Answer
Defect in packaging material
Your Answer
Defect in packaging material

Multiple Choice Multiple Answer
Question
What are the points which support to use marginal cost for export pricing?
Correct Answer
Low prices may serve to widen & create markets , Manufacturer's product may be not well known in foreign market
Your Answer
Manufacturer's product may be not well known in foreign market , Low prices may serve to widen & create markets

True/False
Question
In international market, the existing of different legal systems makes the task of businessmen more difficult.
Correct Answer
True
Your Answer
True

Multiple Choice Single Answer
Question
What is the purpose of doing international promotion?
Correct Answer
To bring a product to the notice of potential buyers
Your Answer
To bring a product to the notice of potential buyers

Multiple Choice Single Answer
Question
Why should market researcher identify segments?
Correct Answer
They can arrive at a more accurate estimate of its potential consumption & sales
Your Answer
They can arrive at a more accurate estimate of its potential consumption & sales

Select The Blank
Question
Literature search is also called ________.
Correct Answer
Desk research
Your Answer
Desk research

True/False
Question
Decision to enter export market should be final and it does not call for a roll-back
Correct Answer
True
Your Answer
True

Select The Blank
Question
In indirect export channel, the market is ________.
Correct Answer
Dispersed
Your Answer
Dispersed

Multiple Choice Multiple Answer
Question
What are the contents of a research proposal?
Correct Answer
Purpose & scope , Research approach
Your Answer
Problem formulation , Purpose & scope

Match The Following
Question
Correct Answer
Your Answer
Special conditions
Product redesign or invention
Change in tolerances
Availability of other products
Greater or lesser product integration
Realizing of product
Availability of materials
Change in product structure & fuel
Product redesign or invention
Power availability
Realizing of product
Change in product structure & fuel

True/False
Question
If business is variable, the company will choose the purchasing or subcontracting alternatives.
Correct Answer
True
Your Answer
True

True/False
Question
This Question is based on the case study "Oriental Silk Pvt. Ltd.". Oriental Silk had adopted systematic & modern office practices and was positively inclined towards professional & management styles.
Correct Answer
True
Your Answer
True

Multiple Choice Single Answer
Question
What are the reasons of entry in foreign market?
Correct Answer
Recession in the domestic market
Your Answer
Recession in the domestic market

True/False
Question
In international marketing, cultural dimensions include customs, traditions
Correct Answer
True
Your Answer
True

Multiple Choice Single Answer
Question
As per the WTO Report 2002, what was the position of India in the world?
Correct Answer
Next to only China
Your Answer
Next to only China

Multiple Choice Multiple Answer
Question
What is the meaning of research objective?
Correct Answer
The research purpose , A precise statement of what information is needed
Your Answer
The research purpose , A precise statement of what information is needed

Select The Blank
Question
This Question is based on the case study "Oriental Silk Pvt. Ltd.". Oriental Silk Private Limited, is a ________ unit, was one of the leading Indian manufacturers & exporters of silk fabrics & made-ups
Correct Answer
100% export oriented
Your Answer
100% export oriented

Multiple Choice Single Answer
Question
"To survive in the market is difficult" what is this related to?
Correct Answer
Competition
Your Answer
Competition

True/False
Question
Major benefits of standardization includes less distribution cost of standardization.
Correct Answer
False
Your Answer
False

True/False
Question
The movement of goods across national borders is a major part of an international marketing strategy.
Correct Answer
False
Your Answer
False

Select The Blank
Question
________ banks also have good deal of information on commercial agents in various countries.
Correct Answer
International Merchant
Your Answer
International Merchant

Multiple Choice Multiple Answer
Question
This Question is based on the case study "Chow Flowers Co. Ltd.". Which of the followings were large exporters of artificial flowers?
Correct Answer
Hong Kong , Taiwan
Your Answer
Hong Kong , Taiwan

Select The Blank
Question
________is not an avenue of entry into foreign market
Correct Answer
Exim policy
Your Answer
Exim policy

True/False
Question
As regards imports into India, Germany is among the top ten suppliers accounting for over 60% of total imports.
Correct Answer
True
Your Answer
True

True/False
Question
Strategies suggested in the Medium Term Export Plan include product-market penetration strategy for existing products, product-market, diversification for new products & new markets.
Correct Answer
True
Your Answer
True

Multiple Choice Multiple Answer
Question
Which of the following are indirect channels?
Correct Answer
EMC , Export broker
Your Answer
EMC , Export broker

True/False
Question
In marginal cost pricing for export, competition in foreign markets requires quotation of a lower price
Correct Answer
True
Your Answer
True

Multiple Choice Single Answer
Question
What are the factors of joint-venture offshore manufacturing?
Correct Answer
Investment, capital, management, technology, materials, payment and/or parts, profit, fees
Your Answer
Only technology/materials payment & product and/or parts

Multiple Choice Multiple Answer
Question
What is the meaning of unit value of the product?
Correct Answer
High priced product , High sensitive product
Your Answer
Bulk transportation , Perishability

Select The Blank
Question
________ is important aspect of international physical distribution.
Correct Answer
Warehousing
Your Answer
Warehousing

Multiple Choice Multiple Answer
Question
What are the criteria for evaluation of products for offshore sourcing?
Correct Answer
Main cost tradeoffs , Labour intensive products
Your Answer
Main cost tradeoffs , Labour intensive products

Multiple Choice Multiple Answer
Question
Which are the two years marked the end of the most protected trade regime phase in India?
Correct Answer
1990 , 1991
Your Answer
1990 , 1991

Multiple Choice Single Answer
Question
This Question is based on the case study 'AB Enterprises'. What did merchant-exporter reckon in AB Enterprises?
Correct Answer
Not able to penetrate markets on the basis of price & quality considerations
Your Answer
Not able to penetrate markets on the basis of price & quality considerations

Multiple Choice Single Answer
Question
What is not included in social environment?
Correct Answer
Growth rates
Your Answer
Growth rates

Select The Blank
Question
Any technical matter of interest, statistical information etc should be part of the back end of the proposal is termed as ________.
Correct Answer
Appendices
Your Answer
Appendices

Multiple Choice Multiple Answer
Question
What are included in sovereign political entities?
Correct Answer
Custom duties , Exchange control , Local taxes
Your Answer
Custom duties , Exchange control , Local taxes

Multiple Choice Multiple Answer
Question
What is correct according to geocentric orientation?
Correct Answer
Companies view the entire world as a single market , Uniform inventory management & training
Your Answer
Companies view the entire world as a single market , Every country is unique market

Select The Blank
Question
This Question is based on the case study "Oriental Silk Pvt. Ltd.". Oriental preferred to conduct sales in the US market through ________
Correct Answer
An agent
Your Answer
An agent

Multiple Choice Single Answer
Question
During the period 1998-99 to 2002-03, which products marked the single largest growth in agri & allied category?
Correct Answer
Marine
Your Answer
Non-basmati rice

Select The Blank
Question
The problem of our export is that we have focused on________.
Correct Answer
Low value
Your Answer
Bulk items

Multiple Choice Multiple Answer
Question
What are the necessary things for good Questionnaire?
Correct Answer
Avoiding irrelevant information , Making it easy
Your Answer
Avoiding irrelevant information , Making it easy

Multiple Choice Single Answer
Question
What is the health & safety regulation on food products?
Correct Answer
Condition under which it is prepared
Your Answer
Condition under which it is prepared

Select The Blank
Question
________ sector registered a hundred percent growth from USD 0.89 billion in 1998-99 to USD 1.9 billion in 2002-03.
Correct Answer
Ores & Minerals
Your Answer
Ores & Minerals

Multiple Choice Single Answer
Question
This Question is based on the case study "Chow Flowers Co. Ltd." What was the reason to increase the domestic demand for artificial flowers?
Correct Answer
The increase in the number of air-conditioned offices & homes
Your Answer
The increase in the number of air-conditioned offices & homes

Multiple Choice Multiple Answer
Question
What are the roles of price in the overall export marketing strategies?
Correct Answer
Creating competitive market , Export enhancing , Affecting profit
Your Answer
Creating competitive market , Export enhancing , Affecting profit

Select The Blank
Question
The main elements of ________dimensions include per capita GDP
Correct Answer
Economic
Your Answer
Economic

Match The Following
Question
Correct Answer
Your Answer
To pioneer new product in absence of channel partner
Piggy backing
Piggy backing
Company desires little control
Indirect channels of distribution
Indirect channels of distribution
Promotion, marketing research, credit
Export houses
Export houses
Buying in India, selling it abroad
Export merchant
Export merchant
Select The Blank
Question
The most evident advantage of ________ is a faster start in the target country
Correct Answer
Acquisition entry
Your Answer
Joint venture entry

Select The Blank
Question
In ________ strategy, home base is used for production of products for export
Correct Answer
Extension
Your Answer
Product

Match The Following
Question
Correct Answer
Your Answer
Challenge of stiff competition
New development strategy
Japan
Oriental Silk
Apparel Export Promotion Council
An agent
Conducting sales in US
An agent
New development strategy
Largest silk fabrics importer
USA
Large departmental stores

Multiple Choice Multiple Answer
Question
How does the product reach to the buyer?
Correct Answer
Distribution , Transportation
Your Answer
Distribution , Transportation

True/False
Question
Under an international management contracts, a company undertakes the day to day management of an independent enterprise in a foreign target country
Correct Answer
True
Your Answer
False

True/False
Question
Adding additional products to the overseas even if the company does not carry those products domestically - is an alternative for product development
Correct Answer
True
Your Answer
False

Multiple Choice Multiple Answer
Question
"Brighter colours are liked in Africa" is an example of
Correct Answer
Cultural views , Packaging
Your Answer
Quality , Cultural views , Branding

True/False
Question
As compared with EMC, export agents have greater freedom and authority.
Correct Answer
True
Your Answer
True

Multiple Choice Multiple Answer
Question
What are the risks involved in international marketing?
Correct Answer
Larger volume of transaction , Less knowledge about parties reputation , Longer time in transit
Your Answer
Rejection of goods , Less knowledge about parties reputation , Longer time in transit

True/False
Question
Companies with smaller needs, an independent supplier will be less active.
Correct Answer
False
Your Answer
True

Multiple Choice Multiple Answer
Question
What is correct according to geocentric orientation?
Correct Answer
Companies view the entire world as a single market , Uniform inventory management & training
Your Answer
Companies view the entire world as a single market , Every country is unique market , Standardized marketing mix projecting different images of company

Multiple Choice Single Answer
Question
This Question is based on the case study 'AB Enterprises'. What is the advantage of enlarging the product line?
Correct Answer
Enables exporters to gain profits
Your Answer
Enables exporters to gain profits

Select The Blank
Question
In case of ________ , the manufacturer retains control over marketing strategy, particular pricing, positioning & advertising.
Correct Answer
Cooperative exporter
Your Answer
Export merchant

Select The Blank
Question
In ________ , the researcher should study the size & trends of production within the market & export from that market.
Correct Answer
Consumption
Your Answer
Market segmentation

Multiple Choice Multiple Answer
Question
The scope of international marketing has been enlarged to cover activities like :-
Correct Answer
Joint venture , Licensing , Franchising
Your Answer
Franchising , Joint venture , Licensing

Multiple Choice Multiple Answer
Question
What are the benefits of participation in trade fair?
Correct Answer
To get to know about competition , To know about the extent of product adaption
Your Answer
To get to know about competition , To get to know about government policy , To know about the extent of product adaption

Multiple Choice Single Answer
Question
What is not included in social environment?
Correct Answer
Growth rates
Your Answer
Growth rates

Match The Following
Question
Correct Answer
Your Answer
Corporate headquarters
Role in making pricing decision
Role in making pricing decision
Differentiated pricing strategy
Lifestyle position of the product
Production overheads
Uniform vs. differentiated pricing
Competition
Lifestyle position of the product
Uniform pricing strategy
Competitive position does not vary from market to market
Competitive position does not vary from market to market

Multiple Choice Single Answer
Question
What is marketing research?
Correct Answer
Systemic gathering, processing, analyzing & interpretation of the marketing data
Your Answer
Systemic gathering, processing, analyzing & interpretation of the marketing data

Multiple Choice Multiple Answer
Question
What are the special schemes of ECGC?
Correct Answer
Packing credit guarantee , Post-shipment credit guarantee
Your Answer
Pre-shipment credit guarantee , Packing credit guarantee , Post-shipment credit guarantee

Select The Blank
Question
________ sector registered a hundred percent growth from USD 0.89 billion in 1998-99 to USD 1.9 billion in 2002-03.
Correct Answer
Ores & Minerals
Your Answer
Petroleum / crude oil products

Multiple Choice Multiple Answer
Question
How does the customer know about the product & is influenced to buy it?
Correct Answer
Publicity , Advertising , Sales promotion
Your Answer
Publicity , Advertising , Sales promotion

Multiple Choice Multiple Answer
Question
What are the techniques used to collect information regarding market need?
Correct Answer
Marketing information , Research
Your Answer
Publicity , Marketing information , Research

Multiple Choice Single Answer
Question
What decides in building-up cost/price for a product?
Correct Answer
Internal taxes
Your Answer
Internal taxes

True/False
Question
In geocentric orientation, companies view different regions as different markets.
Correct Answer
False
Your Answer
True

Multiple Choice Single Answer
Question
What is export in Indian context?
Correct Answer
Surplus turned exports-generated by an excess of production over local demand & does not result into domestic inflation
Your Answer
Items which strengthen economy of the country

Select The Blank
Question
In direct export channel, the product is ________.
Correct Answer
Technical product
Your Answer
Technical product

True/False
Question
Licensing does not involve foreign investment
Correct Answer
True
Your Answer
True

Multiple Choice Single Answer
Question
What is the meaning of offshore purchasing?
Correct Answer
Relationship between independent buyer & seller for exchange of good for money
Your Answer
Relationship between independent seller & another seller for the purpose of exchange of goods for money

Multiple Choice Single Answer
Question
What is export entry mode?
Correct Answer
Indirect export
Your Answer
Licensing

Multiple Choice Single Answer
Question
Why should a market researcher check a country's import tariffs when he is investigating it as an export market?
Correct Answer
It can affect the competitiveness of product against products made within the market
Your Answer
It affects the competitiveness of his product against those of importers from third countries

Multiple Choice Single Answer
Question
How does international marketing research help in assessing market size, pattern & growth?
Correct Answer
What sales potential exporter's product really has in the market
Your Answer
In decreasing the deficit which is experienced for last couple of years

True/False
Question
The main advantage of indirect method of exporting is "the manufacturer gives up control over the marketing of it's products to another firm which doesn't hamper the success in future".
Correct Answer
False
Your Answer
True

Select The Blank
Question
Products with steady sales or at least predictable sales are more suitable for ________ than products that face abrupt shift in demand.
Correct Answer
Manufacturing
Your Answer
Exporting

Multiple Choice Multiple Answer
Question
What are the necessary things of reliability & capability in selection of right supplier?
Correct Answer
Quality of product , Price of the product
Your Answer
Quality of product , Price of the product , Identifying suitable suppliers

Multiple Choice Multiple Answer
Question
This Question is based on the case study "Chow Flowers Co. Ltd.". Which are the products to be exported to foreign markets?
Correct Answer
Lily , Rose
Your Answer
Lily , Stigmas , Rose

Select The Blank
Question
________ is institutional source which provides market information.
Correct Answer
Chamber of commerce
Your Answer
Chamber of commerce

True/False
Question
This Question is based on the case study "Oriental Silk Pvt. Ltd.". Mr.Patnaik felt that it was high time that he appraises his agents' performance relating to the vast & expanding US market.
Correct Answer
True
Your Answer
True

True/False
Question
Fairs are more useful for consumer products as it requires technical demonstration.
Correct Answer
False
Your Answer
True

Multiple Choice Single Answer
Question
This Question is based on the case study 'AB Enterprises'. What is the problem in adapting AB Enterprises product in the market?
Correct Answer
Novelty is lost due to ethnic character in AB Enterprises
Your Answer
High price of the product

Select The Blank
Question
This Question is based on the case study "Chow Flowers Co. Ltd.". The largest importer was ________.
Correct Answer
United States
Your Answer
United States

Select The Blank
Question
________ is important aspect of international physical distribution.
Correct Answer
Warehousing
Your Answer
Cost of handling
Multiple Choice Multiple Answer
Question
Which of the following are indirect channels?
Correct Answer
EMC , Export broker
Your Answer
Export broker , Foreign distributors , Foreign retailers

True/False
Question
In marginal cost pricing, fixed costs are recovered from the international market
Correct Answer
False
Your Answer
False


Select The Blank
Question
________is not an avenue of entry into foreign market
Correct Answer
Exim policy
Your Answer
Joint venture
Multiple Choice Multiple Answer
Question
What is the nature of direct export market?
Correct Answer
Concentrated , Large potential sale
Your Answer
Concentrated , Large potential sale


Multiple Choice Multiple Answer
Question
This Question is based on the case study "Oriental Silk Pvt. Ltd.". Oriental was an active member of some councils, which are those?
Correct Answer
Apparel Export Promotion Council , Woolen Export Promotion Council
Your Answer
Apparel Export Promotion Council , Woolen Export Promotion Council , Indian Export Import Chamber
Select The Blank
Question In direct export channel, the product is ________.
Correct Answer Technical product
Your Answer Consumer product


True/False
Question Fairs are more useful for consumer products as it requires
technical demonstration.
Correct Answer False
Your Answer False


Select The Blank
Question Any technical matter of interest, statistical information
etc should be part of the back end of the proposal is termed as ________.
Correct Answer Appendices
Your Answer Appendices


Multiple Choice Single Answer
Question What does product-mix decision include?
Correct Answer Packaging
Your Answer Packaging


Multiple Choice Single Answer
Question What are the domestic market constraints?
Correct Answer Scale economies
Your Answer Growth prospect


Select The Blank
Question ________ is a kind of non-equity joint venture
Correct Answer Coproduction arrangement
Your Answer Coproduction arrangement


Multiple Choice Multiple Answer
Question What are the points which support to use marginal cost for
export pricing?
Correct Answer Low prices may serve to widen & create markets ,
Manufacturer's product may be not well known in foreign market
Your Answer Low prices may serve to widen & create markets ,
Manufacturer's product may be not well known in foreign market


Multiple Choice Single Answer
Question What are the factors that decide controlled offshore
manufacturing?
Correct Answer Investment, capital, management, technology &
products and/or parts, profits and/or fees
Your Answer Investment, capital, management, technology & products
and/or parts, profits and/or fees


True/False
Question Exporting is the only avenue of entry into foreign market
Correct Answer False
Your Answer False


True/False
Question Under an international management contracts, a company
undertakes the day to day management of an independent enterprise in a
foreign target country
Correct Answer True
Your Answer False


Select The Blank
Question Payment of commission to overseas agents is allowed either
by remitting the amount or by ________
Correct Answer Deducting it from the invoice value
Your Answer Deducting it from the price of the product


Multiple Choice Single Answer
Question What does political environment include?
Correct Answer Legal dimension
Your Answer Legal dimension


Multiple Choice Multiple Answer
Question What are the principle ways of quoting export prices?
Correct Answer Free on board , Cost insurance & freight
Your Answer Charged FAS , Free on board , Cost insurance & freight


Select The Blank
Question ________ send either buying delegations or have their buying
offices in the exporting country.
Correct Answer Large retail stores
Your Answer Large retail stores


Multiple Choice Multiple Answer
Question This Question is based on the case study "Oriental Silk Pvt.
Ltd.". What were the options Mr.Patnaik had to operate in the US market?
Correct Answer Opening a branch office , A subsidiary company
Your Answer Opening a branch office , A subsidiary company


True/False
Question As regards imports into India, Germany is among the top ten
suppliers accounting for over 60% of total imports.
Correct Answer True
Your Answer True


Select The Blank
Question Product reach the buyer through________
Correct Answer Distribution
Your Answer Distribution


Multiple Choice Single Answer
Question This Question is based on the case study 'AB Enterprises'.
What is the problem in adapting AB Enterprises product in the market?
Correct Answer Novelty is lost due to ethnic character in AB
Enterprises
Your Answer Novelty is lost due to ethnic character in AB Enterprises


Multiple Choice Multiple Answer
Question What are the risks involved in international marketing?
Correct Answer Larger volume of transaction , Less knowledge about
parties reputation , Longer time in transit
Your Answer Larger volume of transaction , Less knowledge about parties
reputation , Longer time in transit


True/False
Question In international marketing, cultural dimensions include
customs, traditions
Correct Answer True
Your Answer True


True/False
Question This Question is based on the case study "Oriental Silk Pvt.
Ltd.". Mr.Patnaik felt that it was high time that he appraises his agents'
performance relating to the vast & expanding US market.
Correct Answer True
Your Answer True


Multiple Choice Single Answer
Question The scope of international marketing has been enlarged to
cover activities like :-
Correct Answer Joint venture
Your Answer Competing mnc


Multiple Choice Multiple Answer
Question What are the elements of evaluation of sources?
Correct Answer Emphasis , Accessibility
Your Answer Company records , Accessibility , Chamber of commerce


Multiple Choice Single Answer
Question What is the responsibility of the Directorate General of
Foreign Trade?
Correct Answer Execution of the import policies of Government of
India
Your Answer Execution of the export policies of Government of India


Multiple Choice Single Answer
Question What is product planning for exports?
Correct Answer Selecting product for market
Your Answer Selecting product for market


True/False
Question A research proposal describes a plan for conducting &
controlling research project.
Correct Answer True
Your Answer True


Multiple Choice Single Answer
Question Which of the following is not included in foreign
environment?
Correct Answer Local dimension
Your Answer Local dimension


Multiple Choice Multiple Answer
Question Which of the following are popular modes of entry in foreign
market?
Correct Answer Coproduction agreements , Joint venture
Your Answer Acquisition , International licensing , Joint venture


Multiple Choice Multiple Answer
Question The scope of international marketing has been enlarged to
cover activities like :-
Correct Answer Joint venture , Licensing , Franchising
Your Answer Joint venture , Licensing , Franchising


Multiple Choice Multiple Answer
Question What are the important infrastructure factors in evaluating
production site?
Correct Answer Industrial site , Transportation & communication
Your Answer Labour cost , Government regulations , Transportation &
communication


True/False
Question In international market, the existing of different legal
systems makes the task of businessmen more difficult.
Correct Answer True
Your Answer True


Select The Blank
Question ________ sector registered a hundred percent growth from USD
0.89 billion in 1998-99 to USD 1.9 billion in 2002-03.
Correct Answer Ores & Minerals
Your Answer Ores & Minerals


Multiple Choice Multiple Answer
Question What are the advantages of having agents?
Correct Answer He can provide after sales service , Knowledgeable
about the market
Your Answer Knowledgeable about the market , He takes the title to the
product , He can provide after sales service


Multiple Choice Multiple Answer
Question What are the criteria for selection of channels?
Correct Answer Cost involved on the part of the firm for a
particular channel , the behavior of the competitors , Possibilities of
getting appropriate feedback about customers
Your Answer Cost involved on the part of the firm for a particular
channel , Possibilities of getting appropriate feedback about customers ,
Level of market potential


Multiple Choice Single Answer
Question During the period 1998-99 to 2002-03, which products marked
the single largest growth in agri & allied category?
Correct Answer Marine
Your Answer Marine


Select The Blank
Question In________, emphasis is put on local laws, custom and
culture and great care is taken to understand the local way of doing
business
Correct Answer Polycentric orientation
Your Answer Polycentric orientation


Multiple Choice Single Answer
Question Which of the following is not investment entry?
Correct Answer Joint venture:11-89
Your Answer Joint venture:11-89


Match The Following
Question Correct Answer Your Answer

Indirect exporting Home-based merchant Channel network

Business dimensions Channel network Home-based merchant

Legal dimensions Copyright Copyright

Licensing arrangement Use of patent Use of patent



Multiple Choice Single Answer
Question What is marketing research?
Correct Answer Systemic gathering, processing, analyzing &
interpretation of the marketing data
Your Answer Systemic gathering, processing, analyzing & interpretation
of the marketing data


Match The Following
Question Correct Answer Your Answer

Literature Brochure Brochure

Questionnaire Tool of field research Tool of field research

Programme schedule Allows planned research Allows planned research

Samples Price tags Price tags



Multiple Choice Multiple Answer
Question How should the product for indirect exporting be?
Correct Answer Non-technical product , Consumer products
Your Answer Non-technical product , Industrial product , Consumer
products


Multiple Choice Multiple Answer
Question What are the special schemes of ECGC?
Correct Answer Packing credit guarantee , Post-shipment credit
guarantee
Your Answer Packing credit guarantee , Post-shipment credit guarantee


True/False
Question The area of change relates to product adaption requires
upgradation of technology and huge investment in brands.
Correct Answer True
Your Answer False


Multiple Choice Single Answer
Question Who is merchant exporter of the following?
Correct Answer One who is not engaged in manufacturing
Your Answer One who is not engaged in manufacturing


Select The Blank
Question Experience survey, which is also called as ________.
Correct Answer Key informant survey
Your Answer Key informant survey


Select The Blank
Question This Question is based on the case study "Oriental Silk Pvt.
Ltd.". Oriental preferred to conduct sales in the US market through ________
Correct Answer An agent
Your Answer An agent


True/False
Question If foreign retailers are used, the products in Question are
industrial products rather than consumer products.
Correct Answer False
Your Answer False
Multiple Choice Multiple Answer
Question
What could be attributed to the removal of trade restrictions in the process of liberalization in agri & allied products?
Correct Answer
Wheat , Sugar
Your Answer
Wheat , Sugar


Multiple Choice Single Answer
Question
Which is the push factor that makes firms go internationally?
Correct Answer
Saturation of the domestic market
Your Answer
Saturation of the domestic market


Multiple Choice Single Answer
Question
What is the meaning of "Standing in the Market" in indirect exporting?
Correct Answer
To gain credibility in the market if a known distributor can be persuaded to handle the product by manufacturer
Your Answer
To gain credibility in the market if a known distributor can be persuaded to handle the product by manufacturer


Select The Blank
Question
________ can affect the competitiveness of researcher's product against products made within the market.
Correct Answer
Tariffs
Your Answer
Tariffs


Multiple Choice Single Answer
Question
Which of the following is not included in foreign environment?
Correct Answer
Local dimension
Your Answer
Business dimension


Match The Following
Question
Correct Answer
Your Answer

Company provides engineering & construction services and other additional services
Turnkey construction contracts
Turnkey construction contracts

Company undertakes the day to day management of enterprise in target country
Management contracts
Management contracts

Franchisee carries on a business under franchisor's trade name
International franchising
International franchising

To get production to it's own specification from manufacturer
Contract manufacturer
Contract manufacturer



Multiple Choice Multiple Answer
Question
Which of the following are indirect channels?
Correct Answer
EMC , Export broker
Your Answer
EMC , Export broker


Multiple Choice Single Answer
Question
What is important to take pricing decision?
Correct Answer
Competition
Your Answer
Competition


Multiple Choice Single Answer
Question
Which of the following is direct exporting channel?
Correct Answer
Foreign retailers
Your Answer
Foreign retailers


True/False
Question
Switzerland is among the top ten countries, which all together account for more than fifty percent of India's total exports.
Correct Answer
False
Your Answer
False


True/False
Question
Decision to enter export market should be final and it does not call for a roll-back
Correct Answer
True
Your Answer
True


Multiple Choice Single Answer
Question
What does product-mix decision include?
Correct Answer
Packaging
Your Answer
Packaging


Select The Blank
Question
In________, a change is required to ensure adequate protection from environment
Correct Answer
Packaging
Your Answer
Packaging


Select The Blank
Question
The market approach focuses on pricing from the viewpoint of ________
Correct Answer
The customer
Your Answer
The customer


Multiple Choice Single Answer
Question
What does channel-mix decision include?
Correct Answer
Intermediaries
Your Answer
Intermediaries


Multiple Choice Multiple Answer
Question
What are the advantages of direct exporting?
Correct Answer
Greater control over foreign marketing plan , Quicker information feedbacks on markets, competition
Your Answer
Greater control over foreign marketing plan , Quicker information feedbacks on markets, competition


True/False
Question
Exporting is the only avenue of entry into foreign market
Correct Answer
False
Your Answer
False


Select The Blank
Question
India's share in the total world exports in 1950 was around ________.
Correct Answer
0.02
Your Answer
0.04


Select The Blank
Question
________ banks also have good deal of information on commercial agents in various countries.
Correct Answer
International Merchant
Your Answer
International Merchant


Multiple Choice Single Answer
Question
What is the issue in foreign market entry strategy?
Correct Answer
Target product
Your Answer
Target product


Multiple Choice Multiple Answer
Question
This Question is based on the case study "Chow Flowers Co. Ltd.". Which are the products to be exported to foreign markets?
Correct Answer
Lily , Rose
Your Answer
Lily , Rose


Match The Following
Question
Correct Answer
Your Answer

Ethnocentric
Similar strategies
Similar strategies

Joint venture
Technology transfer
Tie-up

Contract manufacturing
Tie-up
Technology transfer

Foreign investment
Economic development
Setting own unit



Select The Blank
Question
________ is institutional source which provides market information.
Correct Answer
Chamber of commerce
Your Answer
Chamber of commerce


Multiple Choice Single Answer
Question
How will you recover the fixed/overhead costs in marginal cost pricing?
Correct Answer
Can be recovered from domestic market
Your Answer
Can be recovered from domestic market


Multiple Choice Multiple Answer
Question
What are the advantages of personal selling?
Correct Answer
To provide technical information to the buyers , To know the buyer's reaction instantaneously
Your Answer
To provide technical information to the buyers , To know the buyer's reaction instantaneously


Select The Blank
Question
The main elements of ________dimensions include per capita GDP
Correct Answer
Economic
Your Answer
Economic


True/False
Question
Catalogues contain a list of all competitors with product details.
Correct Answer
False
Your Answer
False


Multiple Choice Multiple Answer
Question
How should the product for indirect exporting be?
Correct Answer
Non-technical product , Consumer products
Your Answer
Non-technical product , Consumer products


True/False
Question
This Question is based on the case study "Oriental Silk Pvt. Ltd.". Mr.Patnaik felt that it was high time that he appraises his agents' performance relating to the vast & expanding US market.
Correct Answer
True
Your Answer
True


True/False
Question
The importers & exporters can obtain information relating to the markets & products from EDA
Correct Answer
True
Your Answer
True


Multiple Choice Multiple Answer
Question
What are the risks involved in international marketing?
Correct Answer
Larger volume of transaction , Less knowledge about parties reputation , Longer time in transit
Your Answer
Larger volume of transaction , Less knowledge about parties reputation , Longer time in transit


Multiple Choice Single Answer
Question
What are the aspects of globalization?
Correct Answer
Products with competitive advantages
Your Answer
Products with competitive advantages


True/False
Question
This Question is based on the case study "Chow Flowers Co. Ltd.". Japan was a net importer of artificial flowers until 1973, when it became a net exporter.
Correct Answer
False
Your Answer
False


Multiple Choice Multiple Answer
Question
People enter export markets for a variety of reasons like :-
Correct Answer
Recession in domestic market , Higher profitability , Utilization of export incentives
Your Answer
Recession in domestic market , Higher profitability , Utilization of export incentives


True/False
Question
As regards imports into India, Germany is among the top ten suppliers accounting for over 60% of total imports.
Correct Answer
True
Your Answer
True


Select The Blank
Question
________ is one of the contractual entry modes in foreign countries
Correct Answer
Assembling arrangement
Your Answer
Assembling arrangement


Multiple Choice Single Answer
Question
What is happening in developing countries?
Correct Answer
Population & income growing
Your Answer
Population & income growing


Multiple Choice Multiple Answer
Question
What are the factors affecting indirect channel choice?
Correct Answer
The dispersed market , Non-technical product
Your Answer
The dispersed market , Non-technical product


True/False
Question
Joint ventures will prosper only if the partner trust each other and continuously support their common endeavor
Correct Answer
True
Your Answer
True


Multiple Choice Multiple Answer
Question
What are the main objectives of imposing trade barriers?
Correct Answer
To protect domestic industries from foreign competition , To curb conspicuous consumption
Your Answer
To protect domestic industries from foreign competition , To curb conspicuous consumption


True/False
Question
A research proposal describes a plan for conducting & controlling research project.
Correct Answer
True
Your Answer
True


Multiple Choice Multiple Answer
Question
What are the necessary things for good Questionnaire?
Correct Answer
Avoiding irrelevant information , Making it easy
Your Answer
Avoiding irrelevant information , Making it easy


Select The Blank
Question
In case of ________ , the manufacturer retains control over marketing strategy, particular pricing, positioning & advertising.
Correct Answer
Cooperative exporter
Your Answer
Cooperative exporter


Multiple Choice Single Answer
Question
What does product mean?
Correct Answer
Bundle of attributes
Your Answer
Bundle of attributes


Select The Blank
Question
________ extends finance to exporters of capital & manufactured goods.
Correct Answer
Export-import bank
Your Answer
Export-import bank


Multiple Choice Single Answer
Question
What is not included in social environment?
Correct Answer
Growth rates
Your Answer
Growth rates


Multiple Choice Single Answer
Question
What is the health & safety regulation on food products?
Correct Answer
Condition under which it is prepared
Your Answer
Condition under which it is prepared
Select The Blank
Question
Offshore purchasing requires________.
Correct Answer
Little experience
Your Answer
Little investment but more experience

Multiple Choice Multiple Answer
Question
How does the product reach to the buyer?
Correct Answer
Distribution , Transportation
Your Answer
Distribution , Transportation

Match The Following
Question
Correct Answer
Your Answer
Target market
Marketing strategy
Marketing strategy
External factor
Competitive profile
Competitive profile
Ethnocentric orientation
Overseas operation conducted from home country
Overseas operation conducted from home country
Polycentric orientation
Each market is unique
Each market is unique

Select The Blank
Question
The main elements of ________dimensions include per capita GDP
Correct Answer
Economic
Your Answer
Economic

Multiple Choice Multiple Answer
Question
What are the benefits of participation in trade fair?
Correct Answer
To get to know about competition , To know about the extent of product adaption
Your Answer
To get to know about competition , To know about the extent of product adaption

Multiple Choice Multiple Answer
Question
What are the advantages of personal selling?
Correct Answer
To provide technical information to the buyers , To know the buyer's reaction instantaneously
Your Answer
To provide technical information to the buyers , To know the buyer's reaction instantaneously

Select The Blank
Question
The feasibility of the adoption of marginal cost pricing depend upon________
Correct Answer
The existence of a large home market
Your Answer
The existence of a large home market

Multiple Choice Single Answer
Question
A number of developing countries hold out very good prospects for business in future because of
Correct Answer
Increase in income
Your Answer
Increase in income

Multiple Choice Single Answer
Question
What is the need of marketing research for export-import trade?
Correct Answer
To reduce the distance between an exporter & his customers in terms of marketing
Your Answer
To reduce the distance between an exporter & his customers in terms of marketing

Select The Blank
Question
The ________ can be described from 1950-51 to 1990-91
Correct Answer
Pre-reforms period
Your Answer
Pre-reforms period

Multiple Choice Single Answer
Question
Which of the following factors is related to employment levels?
Correct Answer
Economic factor
Your Answer
Economic factor

Multiple Choice Single Answer
Question
During the period 1998-99 to 2002-03, which products marked the single largest growth in agri & allied category?
Correct Answer
Marine
Your Answer
Marine

Multiple Choice Multiple Answer
Question
What are the risks involved in international marketing?
Correct Answer
Larger volume of transaction , Less knowledge about parties reputation , Longer time in transit
Your Answer
Less knowledge about parties reputation , Longer time in transit

True/False
Question
Catalogues contain a list of all competitors with product details.
Correct Answer
False
Your Answer
False

Multiple Choice Multiple Answer
Question
What contributed 50% of the total exports of engineering goods?
Correct Answer
Machinery & instruments , Metals, primary & semi finished iron, steel
Your Answer
Machinery & instruments , Metals, primary & semi finished iron, steel

True/False
Question
The movement of goods across national borders is a major part of an international marketing strategy.
Correct Answer
False
Your Answer
False

Multiple Choice Single Answer
Question
This Question is based on the case study "Chow Flowers Co. Ltd." Which department was the largest?
Correct Answer
Production
Your Answer
Production

Multiple Choice Multiple Answer
Question
What are the advantages of having agents?
Correct Answer
Knowledgeable about the market , He can provide after sales service
Your Answer
He is paid less commission , Knowledgeable about the market , He can provide after sales service

Multiple Choice Single Answer
Question
What does promotion encompass?
Correct Answer
Advertising
Your Answer
Advertising

Select The Blank
Question
In export pricing, ________ used for billing
Correct Answer
Currency of the purchaser's country
Your Answer
Currency of the purchaser's country

Select The Blank
Question
________ occurs when an international company invest in a business enterprise in a target country together with a local partner firm
Correct Answer
Joint venture
Your Answer
Coproduction arrangement

Multiple Choice Multiple Answer
Question
What is the meaning of research objective?
Correct Answer
The research purpose , A precise statement of what information is needed
Your Answer
The research purpose , A precise statement of what information is needed

True/False
Question
In social & cultural factors, the researcher must consider the employment level & distribution of income.
Correct Answer
False
Your Answer
False

Multiple Choice Single Answer
Question
Who is the substitute for export manager?
Correct Answer
Manufacturer's export agent
Your Answer
Manufacturer's export agent

Multiple Choice Single Answer
Question
Which of the following is limitation of indirect method of exporting?
Correct Answer
The manufacturer gives up control over the marketing of it's products to another firm
Your Answer
The manufacturer gives up control over the marketing of it's products to another firm

Multiple Choice Single Answer
Question
What are the similarities between domestic & international marketing?
Correct Answer
Satisfying consumers need
Your Answer
Satisfying consumers need

True/False
Question
In ethnocentric orientation, local and foreign market are same
Correct Answer
True
Your Answer
True

Multiple Choice Single Answer
Question
What marketing technique is used to know international marketing need?
Correct Answer
Marketing information & research
Your Answer
Marketing information & research

True/False
Question
If foreign retailers are used, the products in Question are industrial products rather than consumer products.
Correct Answer
False
Your Answer
False

True/False
Question
The main advantage of indirect method of exporting is "the manufacturer gives up control over the marketing of it's products to another firm which doesn't hamper the success in future".
Correct Answer
False
Your Answer
False

Multiple Choice Multiple Answer
Question
Which were the programmes included in reforms?
Correct Answer
Productivity & international competitiveness of Indian economy , Foreign collaboration , A programme of micro-economic stabilization
Your Answer
A programme of micro-economic stabilization , Productivity & international competitiveness of Indian economy

True/False
Question
In polycentric approach, each country is treated as separate entity
Correct Answer
True
Your Answer
True

Multiple Choice Multiple Answer
Question
What are included in sovereign political entities?
Correct Answer
Custom duties , Exchange control , Local taxes
Your Answer
Custom duties , Exchange control , Local taxes

Select The Blank
Question
This Question is based on the case study "Oriental Silk Pvt. Ltd.". By 1983, the company's sales were of the order of ________ .
Correct Answer
Rs.600 million
Your Answer
Rs.600 million

Multiple Choice Single Answer
Question
What is the meaning of international sourcing?
Correct Answer
Buying from suppliers outside the firm's country of manufacture
Your Answer
Buying from suppliers outside the firm's country of manufacture

Multiple Choice Single Answer
Question
Which of the following is not investment entry?
Correct Answer
Joint venture:11-89
Your Answer
Joint venture:11-89

Select The Blank
Question
________ is an attached office of Ministry of Commerce.
Correct Answer
The Directorate general of foreign trade
Your Answer
The Directorate general of foreign trade

Multiple Choice Multiple Answer
Question
Which are the terms included in international marketing?
Correct Answer
Selling , Advertising , Distribution
Your Answer
Advertising , Shipping , Distribution

True/False
Question
Promotion-mix decision consists of product,price,distribution,promotion
Correct Answer
False
Your Answer
False

Multiple Choice Multiple Answer
Question
The scope of international marketing has been enlarged to cover activities like :-
Correct Answer
Joint venture , Licensing , Franchising
Your Answer
Joint venture , Licensing , Franchising

Match The Following
Question
Correct Answer
Your Answer
Trade fairs
Knowing new technological trends
Knowing new technological trends
Direct mailing
Target audience
Target audience
Sales literature
Price list
Price list
Personal selling
Industrial market
Industrial market

Multiple Choice Single Answer
Question
What does channel-mix decision include?
Correct Answer
Intermediaries
Your Answer
Intermediaries

Multiple Choice Single Answer
Question
Product adaption is changing the product through
Correct Answer
Value addition
Your Answer
Value addition

True/False
Question
Under an international management contracts, a company undertakes the day to day management of an independent enterprise in a foreign target country
Correct Answer
True
Your Answer
True

True/False
Question
Licensing does not involve foreign investment
Correct Answer
True
Your Answer
True

Select The Blank
Question
Experience survey, which is also called as ________.
Correct Answer
Key informant survey
Your Answer
Key informant survey

Multiple Choice Multiple Answer
Question
This Question is based on the case study "Chow Flowers Co. Ltd.". Which of the followings were large exporters of artificial flowers?
Correct Answer
Hong Kong , Taiwan
Your Answer
Hong Kong , Taiwan
Multiple Choice Single Answer
Question Which international orientation says "plans for overseas
markets are developed in home offices, using policies & procedure identical
to those employed in domestic marketing"?
Correct Answer Ethnocentric
Your Answer Ethnocentric


True/False
Question Under a turnkey project, a company provides only
construction services to bring the project up to the point of operation
Correct Answer False
Your Answer False


Multiple Choice Multiple Answer
Question People enter export markets for a variety of reasons like :-
Correct Answer Recession in domestic market , Higher profitability
, Utilization of export incentives
Your Answer Recession in domestic market , Higher profitability ,
Utilization of export incentives


Select The Blank
Question ________, advertising, sales promotion influence customer
Correct Answer Publicity
Your Answer Publicity


Multiple Choice Single Answer
Question According to AB Enterprises, what should exporter perceive?
Correct Answer Survival & growth in the fast-changing world markets
could be ensured through product adaption & development
Your Answer Survival & growth in the fast-changing world markets could
be ensured through product adaption & development


Multiple Choice Single Answer
Question "To survive in the market is difficult" what is this related
to?
Correct Answer Competition
Your Answer Competition


Multiple Choice Multiple Answer
Question What does "currency used for billing" stand for?
Correct Answer Currency of the purchaser's currency , Leading
international currency
Your Answer The currency of the purchaser , The seller's currency ,
Leading international currency


Multiple Choice Multiple Answer
Question How does the product reach to the buyer?
Correct Answer Distribution , Transportation
Your Answer Advertising , Distribution , Transportation


Multiple Choice Multiple Answer
Question What are the advantages of investment entry modes?
Correct Answer Companies depend critically on the choice of the
acquired firm , The local partner reduces the foreign partner's investment
outlays & risk exposure , They promise a quicker return on investment
Your Answer The local partner reduces the foreign partner's investment
outlays & risk exposure , Cost involved in formulating foreign-marketing
plan is less


Multiple Choice Multiple Answer
Question This Question is based on the case study "Oriental Silk Pvt.
Ltd.". Oriental was an active member of some councils, which are those?
Correct Answer Apparel Export Promotion Council , Woolen Export
Promotion Council
Your Answer Apparel Export Promotion Council , Woolen Export Promotion
Council


Multiple Choice Single Answer
Question What is a foreign agent?
Correct Answer Independent middleman
Your Answer Independent middleman


True/False
Question This Question is based on the case study "Chow Flowers Co.
Ltd.". The largest importer was the United States, absorbing over 40% of all
exports.
Correct Answer True
Your Answer True


Select The Blank
Question Certain people may have negative attitudes towards a certain
country & it's products, called ________ which affects demand.
Correct Answer Social & cultural factor
Your Answer Social & cultural factor


Multiple Choice Multiple Answer
Question Ethnocentric orientation includes following things :-
Correct Answer Same products , Same strategies , Same home and
foreign market
Your Answer Same products , Same strategies , Same home and foreign
market


Match The Following
Question Correct Answer Your Answer

Trade barriers To protect domestic industries To protect domestic
industries

Social environment Customs Customs

Demographic environment Age composition Age composition

Technological environment Causing relocation of production
Causing relocation of production



True/False
Question The movement of goods across national borders is a major
part of an international marketing strategy.
Correct Answer False
Your Answer True


Multiple Choice Multiple Answer
Question What are the techniques used to collect information
regarding market need?
Correct Answer Marketing information , Research
Your Answer Marketing information , Research


True/False
Question Adding additional products to the overseas even if the
company does not carry those products domestically - is an alternative for
product development
Correct Answer True
Your Answer True


Multiple Choice Single Answer
Question One who does not take title to the goods, but assist in the
transferring of the title is called
Correct Answer Agent
Your Answer Agent


Select The Blank
Question Some companies in developed countries move to foreign
countries because of certain regulations like________.
Correct Answer Environmental laws
Your Answer Environmental laws


Multiple Choice Single Answer
Question How does international marketing research help in assessing
market size, pattern & growth?
Correct Answer What sales potential exporter's product really has
in the market
Your Answer What sales potential exporter's product really has in the
market


Multiple Choice Multiple Answer
Question What is the meaning of research objective?
Correct Answer The research purpose , A precise statement of what
information is needed
Your Answer The research purpose , A precise statement of what
information is needed , A plan for conducting research


Select The Blank
Question ________ often buy direct from producers, their requirements
of raw materials, metals or components.
Correct Answer Industrial buyers
Your Answer Industrial buyers


Multiple Choice Multiple Answer
Question This Question is based on the case study "Oriental Silk Pvt.
Ltd.". Which products did help USA to become the largest importer?
Correct Answer Silk fabrics , Made-ups
Your Answer Silk fabrics , Made-ups


Select The Blank
Question The country experienced ________ in the external sector in
1990s due to fall of the Soviet Union & the sharp rise in prices.
Correct Answer Negative trends
Your Answer Negative trends


Multiple Choice Multiple Answer
Question "Brighter colours are liked in Africa" is an example of
Correct Answer Cultural views , Packaging
Your Answer Quality , Cultural views


Multiple Choice Single Answer
Question When is economies of scale possible?
Correct Answer When manufacturing is in bulk quantity
Your Answer When manufacturing is in bulk quantity


Select The Blank
Question In case of ________ , the manufacturer retains control over
marketing strategy, particular pricing, positioning & advertising.
Correct Answer Cooperative exporter
Your Answer Cooperative exporter


Select The Blank
Question In indirect export channel, the market is ________.
Correct Answer Dispersed
Your Answer Dispersed


Match The Following
Question Correct Answer Your Answer

To pioneer new product in absence of channel partner Piggy backing
Piggy backing

Company desires little control Indirect channels of distribution
Export houses

Promotion, marketing research, credit Export houses Direct channel

Buying in India, selling it abroad Export merchant Indirect channels of
distribution



Select The Blank
Question The problem of our export is that we have focused
on________.
Correct Answer Low value
Your Answer Low value


Select The Blank
Question Many companies modify their products/promotion strategies to
suit ________ of the population of the different countries.
Correct Answer Tastes & preferences
Your Answer Tastes & preferences


True/False
Question In geocentric orientation, companies view different regions
as different markets.
Correct Answer False
Your Answer False


Multiple Choice Multiple Answer
Question What contributed 50% of the total exports of engineering
goods?
Correct Answer Machinery & instruments , Metals, primary & semi
finished iron, steel
Your Answer Machinery & instruments , Metals, primary & semi finished
iron, steel


True/False
Question Promotion-mix decision consists of
product,price,distribution,promotion
Correct Answer False
Your Answer True


Multiple Choice Single Answer
Question What is the advantage of direct exporting?
Correct Answer Greater control over distribution
Your Answer Greater control over distribution


Select The Blank
Question How much of a product people can buy, and which products
they choose to buy are obviously influenced by ________.
Correct Answer Their purchasing power
Your Answer Their purchasing power


True/False
Question In marginal cost pricing for export, competition in foreign
markets requires quotation of a lower price
Correct Answer True
Your Answer True


Multiple Choice Single Answer
Question Who is an independent agent that is located near highly
concentrated production centers?
Correct Answer Resident buyer
Your Answer Resident buyer


Multiple Choice Single Answer
Question This Question is based on the case study "Chow Flowers Co.
Ltd." Which department was the largest?
Correct Answer Production
Your Answer Production


Select The Blank
Question This Question is based on the case study "Oriental Silk Pvt.
Ltd.". By 1983, the company's sales were of the order of ________ .
Correct Answer Rs.600 million
Your Answer Rs.600 million


True/False
Question Policies or regulations regarding quality control &
inspection vary considerably between nations.
Correct Answer True
Your Answer True


True/False
Question Catalogues contain a list of all competitors with product
details.
Correct Answer False
Your Answer False


Multiple Choice Single Answer
Question What does product mean?
Correct Answer Bundle of attributes
Your Answer Bundle of attributes


Multiple Choice Multiple Answer
Question What are the contents of a research proposal?
Correct Answer Purpose & scope , Research approach
Your Answer Purpose & scope , Research approach


True/False
Question High performers in terms of exports include electric fans,
B&W TV & precision tubes in 1998 - 2003.
Correct Answer False
Your Answer False


Multiple Choice Single Answer
Question What is the principal functional division of ministry of
commerce & industry?
Correct Answer Export Industries Division
Your Answer Export Industries Division
Select The Blank
Question The most evident advantage of ________ is a faster start in
the target country
Correct Answer Acquisition entry
Your Answer Acquisition entry


Multiple Choice Single Answer
Question What is the factor that helps to estimate market potential?
Correct Answer Market size & growth
Your Answer Market size & growth


Multiple Choice Multiple Answer
Question What is the nature of direct export market?
Correct Answer Concentrated , Large potential sale
Your Answer Concentrated , Large potential sale , Consumer market


True/False
Question Decision to enter export market should be final and it does
not call for a roll-back
Correct Answer True
Your Answer True


True/False
Question Companies with smaller needs, an independent supplier will
be less active.
Correct Answer False
Your Answer True


Multiple Choice Single Answer
Question This Question is based on the case study, 'AB Enterprises'.
What was one of the arguments that favored a product development programme?
Correct Answer New & improved products arouse interest of the
importers
Your Answer New & improved products arouse interest of the importers


Multiple Choice Single Answer
Question What is the health & safety regulation on food products?
Correct Answer Condition under which it is prepared
Your Answer Materials of packaging


Multiple Choice Single Answer
Question Which of the followings helps in finding level of education,
ethnic background?
Correct Answer Market segmentation
Your Answer Market segmentation


Select The Blank
Question This Question is based on the case study "Chow Flowers Co.
Ltd.". The largest importer was ________.
Correct Answer United States
Your Answer United States


Multiple Choice Multiple Answer
Question Which of the following are domestic channels?
Correct Answer Export houses , Export merchant
Your Answer EMC , Export broker , Export merchant


Multiple Choice Single Answer
Question Which of the following is considered for the comparison of
international & domestic distribution channel?
Correct Answer Environment
Your Answer Environment


Select The Blank
Question In________, a product is in the process of development &
sales pick up gradually in PLC
Correct Answer Introduction
Your Answer Introduction


Multiple Choice Multiple Answer
Question What are the criteria for evaluation of products for
offshore sourcing?
Correct Answer Main cost tradeoffs , Labour intensive products
Your Answer Main cost tradeoffs , General products , Labour intensive
products


Select The Blank
Question Liberalization era, started in ________, brought a swift
change in the economic & trade policy from inward-oriented approach to
market-oriented approach.
Correct Answer 1991
Your Answer 1991


Select The Blank
Question Products with steady sales or at least predictable sales are
more suitable for ________ than products that face abrupt shift in demand.
Correct Answer Manufacturing
Your Answer Exporting


Multiple Choice Multiple Answer
Question Which of the following are indirect channels?
Correct Answer EMC , Export broker
Your Answer EMC , Foreign distributors , Foreign retailers


Match The Following
Question Correct Answer Your Answer

Standardized products Suitable for manufacturing Suitable for
manufacturing

Offshore sourcing method Company capability & resources
Joint-venture partner

Main cost tradeoffs Cost of offshore sourcing Cost of offshore
sourcing

Labour intensive products Significant labour input Significant
labour input



Multiple Choice Multiple Answer
Question What are included in sovereign political entities?
Correct Answer Custom duties , Exchange control , Local taxes
Your Answer Custom duties , Exchange control , Local taxes


Select The Blank
Question When a company can tolerate a somewhat looser relationship
with its sources or when requirements are so predictable that control is
less important, ________ is often preferable.
Correct Answer Purchasing or subcontracting
Your Answer Purchasing or subcontracting


True/False
Question This Question is based on the case study "Oriental Silk Pvt.
Ltd.". Oriental Silk had adopted systematic & modern office practices and
was positively inclined towards professional & management styles.
Correct Answer True
Your Answer True


Multiple Choice Multiple Answer
Question What are the advantages of direct exporting?
Correct Answer Greater control over foreign marketing plan ,
Quicker information feedbacks on markets, competition
Your Answer Greater control over foreign marketing plan , Incurres less
expenses than indirect exporting , Quicker information feedbacks on markets,
competition


Multiple Choice Multiple Answer
Question What are the factors affecting indirect channel choice?
Correct Answer The dispersed market , Non-technical product
Your Answer The dispersed market , Industrial goods


True/False
Question This Question is based on the case study "Chow Flowers Co.
Ltd.". Japan was a net importer of artificial flowers until 1973, when it
became a net exporter.
Correct Answer False
Your Answer False


Multiple Choice Single Answer
Question Why should a market researcher check a country's import
tariffs when he is investigating it as an export market?
Correct Answer It can affect the competitiveness of product against
products made within the market
Your Answer It affects the competitiveness of his product against those
of importers from third countries


True/False
Question Strategies suggested in the Medium Term Export Plan include
product-market penetration strategy for existing products, product-market,
diversification for new products & new markets.
Correct Answer True
Your Answer True


Select The Blank
Question ________dimensions include customs and practices
Correct Answer Business
Your Answer Cultural


Select The Blank
Question ________ marketing strategy involves the creation of a
single strategy for a product for the entire global market
Correct Answer Global
Your Answer Global


Multiple Choice Multiple Answer
Question What is the meaning of unit value of the product?
Correct Answer High priced product , High sensitive product
Your Answer Bulk transportation , High priced product , High sensitive
product


Multiple Choice Multiple Answer
Question What are the necessary things for good Questionnaire?
Correct Answer Avoiding irrelevant information , Making it easy
Your Answer Drafting a survey Questionnaire , Avoiding irrelevant
information , Making it easy


Select The Blank
Question ________ is one of the contractual entry modes in foreign
countries
Correct Answer Assembling arrangement
Your Answer Assembling arrangement


Match The Following
Question Correct Answer Your Answer

HONG KONG $ 2.5 billion exports in 1999-2000

USA $ 1.95 billion exports in 2002-03 $ 2.5 billion exports in
2001-02

UAE $ 2.5 billion exports in 2001-02 $ 2.3 billion exports in
2000-01

UK $ 2.3 billion exports in 2000-01 $ 2.5 billion exports in
1999-2000



Multiple Choice Single Answer
Question What is export in Indian context?
Correct Answer Surplus turned exports-generated by an excess of
production over local demand & does not result into domestic inflation
Your Answer Surplus turned exports-generated by an excess of production
over local demand & does not result into domestic inflation


True/False
Question This Question is based on the case study "Oriental Silk Pvt.
Ltd.". Oriental preferred to conduct sales in the US market through agents.
Correct Answer False
Your Answer True


Multiple Choice Single Answer
Question Which of the following regulations does concern the raw
material from which a product is made, the conditions under which it is
processed?
Correct Answer Health & safety regulations
Your Answer Health & safety regulations


Multiple Choice Single Answer
Question In product planning for exports, depth signifies
Correct Answer Variation of particular item
Your Answer Variation of particular item


Multiple Choice Multiple Answer
Question What are the necessary things of reliability & capability in
selection of right supplier?
Correct Answer Quality of product , Price of the product
Your Answer Quality of product , Price of the product , Type of product


True/False
Question In marginal cost pricing, fixed costs are recovered from the
international market
Correct Answer False
Your Answer False


Multiple Choice Single Answer
Question What are the factors of joint-venture offshore
manufacturing?
Correct Answer Investment, capital, management, technology,
materials, payment and/or parts, profit, fees
Your Answer Investment, capital, management, technology, materials,
payment and/or parts, profit, fees


Select The Blank
Question While negotiating an agency agreement, the Indian firm
should be careful on________.
Correct Answer Contracted territory
Your Answer Contracted territory


True/False
Question Licensing does not involve foreign investment
Correct Answer True
Your Answer False


Multiple Choice Multiple Answer
Question Which of the following are among the top ten suppliers
together accounting for over 60% of total imports?
Correct Answer China , Germany
Your Answer China , Germany


Multiple Choice Multiple Answer
Question What are the main objectives of imposing trade barriers?
Correct Answer To protect domestic industries from foreign
competition , To curb conspicuous consumption
Your Answer To protect domestic industries from foreign competition , To
curb conspicuous consumption , To increase the foreign exchange resources of
the country


True/False
Question Bargaining styles differ greatly across nations.
Correct Answer False
Your Answer True


Select The Blank
Question In ________ , the researcher should study the size & trends
of production within the market & export from that market.
Correct Answer Consumption
Your Answer Consumption


Multiple Choice Single Answer
Question Which of the following indirect channel has greater freedom
& authority?
Correct Answer Export management companies
Your Answer Resident buyer


True/False
Question "Selling, advertising and distribution" are included in
export marketing.
Correct Answer False
Your Answer True


Multiple Choice Single Answer
Question This Question is based on the case study "Chow Flowers Co.
Ltd." What was the production capacity of Chow Flowers?
Correct Answer 105,000 bunches of hand-wrapped per month
Your Answer 105,000 bunches of hand-wrapped per month





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