Cases in Marketing Management

True/False

Question
This Question is from the case study "Air Cool India Ltd." : The launch got delayed because the dealers were not ready.

Correct Answer
False

Your Answer
False



Multiple Choice Single Answer

Question
This Question is from the case study "Solar Energy" : What is the Product Benefit of a Solar operated Products?

Correct Answer
Saves electricity & Money

Your Answer
Saves electricity & Money



Multiple Choice Single Answer

Question
This Question is from the case study "Saloni - Chocolates" : Developing Contacts with the local schools was a :-

Correct Answer
PR Activty

Your Answer
Promotional Activity



Multiple Choice Multiple Answer

Question
This Question is from the case study "Wall Mart - Logistic Leader" : What problems did Wall Mart faced in some markets?

Correct Answer
Lack of Historical data , Inexperienced manpower

Your Answer
Lack of Historical data , Inexperienced manpower



True/False

Question
This Question is from the case study "Ice-Kool" : Studying consumer behavior is important to any business.

Correct Answer
True

Your Answer
True



Multiple Choice Multiple Answer

Question
This Question is from the case study "Paramount Fertilisers" : Why was the production of four products suspended ?

Correct Answer
They were uneconomical , Seasonal , Poor Product life cycles

Your Answer
They were uneconomical , Seasonal , Poor Product life cycles



True/False

Question
This Question is from the case study "Vacuum Flasks" : The company has state of the art plant with a Japanese collaboration.

Correct Answer
True

Your Answer
True



Select The Blank

Question
This Question is from the case " Coca-Cola " : Analysts felt that Belgian recall was the worst________ problem.

Correct Answer
Public Relations

Your Answer
Public Relations



Match The Following

Question
Correct Answer
Your Answer



Marriott International
International hospitality giant
International hospitality giant



Sukhi and Bhoopy
Brand name "S&B"
Brand name "S&B"



Crunchy and Crispy Ltd.
Processed food business
Processed food business



Pratima Ltd.
WPDC-3 Waterproof Disposal Camera
WPDC-3 Waterproof Disposal Camera





Select The Blank

Question
This Question is from the case study "Shri Krishnan Ranganathan" : Between 1978 & 1994 Glow had under gone six ________.

Correct Answer
Brand extensions

Your Answer
Brand extensions



Select The Blank

Question
This Question is from the case study "Food Processing Industry" : According to union, the worker was employed as sweeper & not ________.

Correct Answer
Wet sweeper

Your Answer
Wet sweeper



Multiple Choice Single Answer

Question
This Question is from the case study "Indian Aluminium Company" : What was the target Audience for Super Wrap?

Correct Answer
Housewives

Your Answer
Housewives



Multiple Choice Multiple Answer

Question
This Question is from the case study "Job Satisfaction" : What was the effect of Jayant continuing in the same job?

Correct Answer
Frustration , Demoralisation

Your Answer
Frustration , Demoralisation



Multiple Choice Multiple Answer

Question
This Question is from the case study "Marriott International" : Who were the established competitors of Marriott?

Correct Answer
Holiday Inn , Ramada , Quality Inn

Your Answer
Holiday Inn , Ramada , Quality Inn



Multiple Choice Single Answer

Question
This Question is from the case "Coca-Cola" : Coke's products were banned from sale in Belgium because :-

Correct Answer
They made more than 100 children ill

Your Answer
They made more than 100 children ill



Select The Blank

Question
This Question is from the case study " Sukhi and Bhoopy" : Sukhi and Bhoopy are engaged in ________sports equipments.

Correct Answer
Manufacture and selling

Your Answer
Manufacture and selling



Multiple Choice Multiple Answer

Question
This Question is from the case "Ethel Graff" : Why do Europeans come to India to work?

Correct Answer
Indian Experience matter in International market , Challenge of working in Unfamiliar environment

Your Answer
Challenge of working in Unfamiliar environment , Indian Experience matter in International market



Multiple Choice Single Answer

Question
This Question is from the case study "Blue Shield Company" : What type of promotion was planned in high sale period by Benson & Johnson?

Correct Answer
Discount offer

Your Answer
Discount offer



Multiple Choice Single Answer

Question
This Question is from the case study "Blue Shield Company" :What problem is faced by Benson & Johnson?

Correct Answer
Retailers could not sell the stocks

Your Answer
Retailers could not sell the stocks



Multiple Choice Single Answer

Question
This Question is from the case study "Samadhan Sakhali Udyog" : Samadhan Sakhali Udyog's Distribution channel contains :-

Correct Answer
Own Chain of Shops

Your Answer
Own Chain of Shops



Multiple Choice Single Answer

Question
This Question is from the case study "Lubri - Smooth Ltd." : At what stage of Product Life Cycle the product A-20 is?

Correct Answer
Maturity

Your Answer
Maturity



Multiple Choice Single Answer

Question
This Question is from the case study "Fast Page Communication" : Pagers are facing stiff resistance from :-

Correct Answer
Family members

Your Answer
Family members



Multiple Choice Single Answer

Question
This Question is from the case "General Motors Asia-Pacific" : What is Maruti's benefit to these car manufacturers?

Correct Answer
They can source the components cheap

Your Answer
They can source the components cheap



Select The Blank

Question
This Question is from the case study "Mr. Ramrao Panase" :According to Mr. D'Costa, if the business is to be expanded it has to have a marketing team and a ________.

Correct Answer
Distribution Network

Your Answer
Distribution Network



True/False

Question
This Question is from the case study "Mr. Rajiv Goyal" : The market for light engineering products was shrinking.

Correct Answer
False

Your Answer
False



Multiple Choice Single Answer

Question
This Question is from the case study "Fluid Control Devices Ltd.": The Market Share of Fluid Control Devices in Pumps in year 1968 was :-

Correct Answer
0.33

Your Answer
0.33



Multiple Choice Single Answer

Question
This Question is from the case " Mr Dinesh Kapoor " : What segment is Mr. Kapoor planning to enter?

Correct Answer
Gymnasium

Your Answer
Gymnasium



Select The Blank

Question
This Question is from the case study "Organic Marketing Initiatives and Rural Development" :The rapid increase in production of ________ is creating new and complex challenges.

Correct Answer
Organic Food

Your Answer
Organic Food



Multiple Choice Multiple Answer

Question
This Question is from the case "Ethel Graff" : The company plans to increase the intake of Europeans in India because :-

Correct Answer
In India they cost only 25 % , Attrition is only 15 %

Your Answer
In India they cost only 25 % , Attrition is only 15 % , They know the language



Select The Blank

Question
This Question is from the case study "Thompson & Thompson" : The name was decided as Thompson & Thompson to encash the ________.

Correct Answer
Brand Equity

Your Answer
Brand Equity



True/False

Question
This Question is from the case study "Atlas Marketing (P) Ltd." :Atlas marketing is a direct marketing firm.

Correct Answer
True

Your Answer
True



True/False

Question
This Question is from the case study "Chocolates" : Kitkat & Perk are available in all towns at national level.

Correct Answer
False

Your Answer
False



Multiple Choice Multiple Answer

Question
This Question is from the case study "A cooperative milk union" :Why couldn't the dairy get qualified people?

Correct Answer
It was in rural area , Rural area did not have urban facilities

Your Answer
It was in rural area



Multiple Choice Single Answer

Question
This Question is from the case "Harish Patel" : What is the advantage of Kandla Port in electronics exports?

Correct Answer
Seepz zone

Your Answer
Seepz zone



Multiple Choice Single Answer

Question
This Question is from the case study "Auto fast" : In which area was the company looking to gain dominance?

Correct Answer
Factory CNC machines

Your Answer
Factory automation equipment



True/False

Question
This Question is from the case study "Hotel Black Pearl" :Since the opening of 'Saphire' the business of Black Pearl is remarkably affected.

Correct Answer
True

Your Answer
True



Match The Following

Question
Correct Answer
Your Answer



Chap-Pals is a brand name in
Leather footware industry
Leather footware industry



Marketing Orientation
Quality control technique-JIT manufacturing system
Quality control technique-JIT manufacturing system



Saloni - Chocolates
Distributor of special cadies
Distributor of special cadies



Fit-Fit exerciser equipment
Sold in urban localities to higher middle class
Sold in urban localities to higher middle class



Currently Samadhan Sakhali Udyog is
Operating through 4800 own retail stores
Operating through 4800 own retail stores





Select The Blank

Question
This Question is from the case study "Raja Consultants Ltd." : The characteristics of the consumer panel were to be used for predicting the behavious of the ________.

Correct Answer
Population

Your Answer
Population



Multiple Choice Single Answer

Question
This Question is from the case study "Banarasidas" :What concept did Banarasidas applied in satisfying customers?

Correct Answer
Customisation

Your Answer
Customisation



Multiple Choice Single Answer

Question
This Question is from the case "The Real Thing" : Coca Cola pursued aggressive Global Branding by way of :-

Correct Answer
Creative placement of its logo

Your Answer
Attractive packaging



Multiple Choice Single Answer

Question
This Question is from the case study "Deepak Pharmaceuticals" : What regulation did Mr. Khanna introduced immediately after joining?

Correct Answer
Checks with the orders

Your Answer
Advance payment for the orders



Select The Blank

Question
This Question is from the case study "Mr. Ramrao Panase" :Anil & Sujata were the direct dealers who were appointed as ________.

Correct Answer
Distributors

Your Answer
Distributors



Multiple Choice Multiple Answer

Question
This Question is from the case study "Blue Shield Company" :Which medium were used to popularise the offer by Benson & Johnson?

Correct Answer
TV , News papers

Your Answer
TV , News papers



Multiple Choice Multiple Answer

Question
This Question is from the case study "Paramount Fertilisers" : What was the tie up between Paramount & Pennsylvania?

Correct Answer
Sales & Distribution , Marketing

Your Answer
Sales & Distribution , Marketing



True/False

Question
This Question is from the case study "ABC Company" : The Indian middle class is about 1/3rd of population.

Correct Answer
True

Your Answer
True



Select The Blank

Question
This Question is from the case study "Anveshi - The Rural Development Organisation" :Anveshi worked in villages which are ________

Correct Answer
Economically vulnerable.

Your Answer
Economically vulnerable.



Multiple Choice Multiple Answer

Question
This Question is from the case study "Air Cool India Ltd." : The test marketing was decided in Mumbai :-

Correct Answer
To see product Performance , Was done for 2 months

Your Answer
To see product Performance , Was done for 2 months

True/False
Question
This Question is from the case study "Air Cool India Ltd." : The launch got delayed because the dealers were not ready.
Correct Answer
False
Your Answer
False

Multiple Choice Single Answer
Question
This Question is from the case study "Solar Energy" : What is the Product Benefit of a Solar operated Products?
Correct Answer
Saves electricity & Money
Your Answer
Saves electricity & Money

Multiple Choice Single Answer
Question
This Question is from the case study "Saloni - Chocolates" : Developing Contacts with the local schools was a :-
Correct Answer
PR Activty
Your Answer
Promotional Activity

Multiple Choice Multiple Answer
Question
This Question is from the case study "Wall Mart - Logistic Leader" : What problems did Wall Mart faced in some markets?
Correct Answer
Lack of Historical data , Inexperienced manpower
Your Answer
Lack of Historical data , Inexperienced manpower

True/False
Question
This Question is from the case study "Ice-Kool" : Studying consumer behavior is important to any business.
Correct Answer
True
Your Answer
True

Multiple Choice Multiple Answer
Question
This Question is from the case study "Paramount Fertilisers" : Why was the production of four products suspended ?
Correct Answer
They were uneconomical , Seasonal , Poor Product life cycles
Your Answer
They were uneconomical , Seasonal , Poor Product life cycles

True/False
Question
This Question is from the case study "Vacuum Flasks" : The company has state of the art plant with a Japanese collaboration.
Correct Answer
True
Your Answer
True

Select The Blank
Question
This Question is from the case " Coca-Cola " : Analysts felt that Belgian recall was the worst________ problem.
Correct Answer
Public Relations
Your Answer
Public Relations

Match The Following
Question
Correct Answer
Your Answer
Marriott International
International hospitality giant
International hospitality giant
Sukhi and Bhoopy
Brand name "S&B"
Brand name "S&B"
Crunchy and Crispy Ltd.
Processed food business
Processed food business
Pratima Ltd.
WPDC-3 Waterproof Disposal Camera
WPDC-3 Waterproof Disposal Camera

Select The Blank
Question
This Question is from the case study "Shri Krishnan Ranganathan" : Between 1978 & 1994 Glow had under gone six ________.
Correct Answer
Brand extensions
Your Answer
Brand extensions

Select The Blank
Question
This Question is from the case study "Food Processing Industry" : According to union, the worker was employed as sweeper & not ________.
Correct Answer
Wet sweeper
Your Answer
Wet sweeper

Multiple Choice Single Answer
Question
This Question is from the case study "Indian Aluminium Company" : What was the target Audience for Super Wrap?
Correct Answer
Housewives
Your Answer
Housewives

Multiple Choice Multiple Answer
Question
This Question is from the case study "Job Satisfaction" : What was the effect of Jayant continuing in the same job?
Correct Answer
Frustration , Demoralisation
Your Answer
Frustration , Demoralisation

Multiple Choice Multiple Answer
Question
This Question is from the case study "Marriott International" : Who were the established competitors of Marriott?
Correct Answer
Holiday Inn , Ramada , Quality Inn
Your Answer
Holiday Inn , Ramada , Quality Inn

Multiple Choice Single Answer
Question
This Question is from the case "Coca-Cola" : Coke's products were banned from sale in Belgium because :-
Correct Answer
They made more than 100 children ill
Your Answer
They made more than 100 children ill

Select The Blank
Question
This Question is from the case study " Sukhi and Bhoopy" : Sukhi and Bhoopy are engaged in ________sports equipments.
Correct Answer
Manufacture and selling
Your Answer
Manufacture and selling

Multiple Choice Multiple Answer
Question
This Question is from the case "Ethel Graff" : Why do Europeans come to India to work?
Correct Answer
Indian Experience matter in International market , Challenge of working in Unfamiliar environment
Your Answer
Challenge of working in Unfamiliar environment , Indian Experience matter in International market

Multiple Choice Single Answer
Question
This Question is from the case study "Blue Shield Company" : What type of promotion was planned in high sale period by Benson & Johnson?
Correct Answer
Discount offer
Your Answer
Discount offer

Multiple Choice Single Answer
Question
This Question is from the case study "Blue Shield Company" :What problem is faced by Benson & Johnson?
Correct Answer
Retailers could not sell the stocks
Your Answer
Retailers could not sell the stocks

Multiple Choice Single Answer
Question
This Question is from the case study "Samadhan Sakhali Udyog" : Samadhan Sakhali Udyog's Distribution channel contains :-
Correct Answer
Own Chain of Shops
Your Answer
Own Chain of Shops

Multiple Choice Single Answer
Question
This Question is from the case study "Lubri - Smooth Ltd." : At what stage of Product Life Cycle the product A-20 is?
Correct Answer
Maturity
Your Answer
Maturity

Multiple Choice Single Answer
Question
This Question is from the case study "Fast Page Communication" : Pagers are facing stiff resistance from :-
Correct Answer
Family members
Your Answer
Family members

Multiple Choice Single Answer
Question
This Question is from the case "General Motors Asia-Pacific" : What is Maruti's benefit to these car manufacturers?
Correct Answer
They can source the components cheap
Your Answer
They can source the components cheap

Select The Blank
Question
This Question is from the case study "Mr. Ramrao Panase" :According to Mr. D'Costa, if the business is to be expanded it has to have a marketing team and a ________.
Correct Answer
Distribution Network
Your Answer
Distribution Network

True/False
Question
This Question is from the case study "Mr. Rajiv Goyal" : The market for light engineering products was shrinking.
Correct Answer
False
Your Answer
False

Multiple Choice Single Answer
Question
This Question is from the case study "Fluid Control Devices Ltd.": The Market Share of Fluid Control Devices in Pumps in year 1968 was :-
Correct Answer
0.33
Your Answer
0.33

Multiple Choice Single Answer
Question
This Question is from the case " Mr Dinesh Kapoor " : What segment is Mr. Kapoor planning to enter?
Correct Answer
Gymnasium
Your Answer
Gymnasium

Select The Blank
Question
This Question is from the case study "Organic Marketing Initiatives and Rural Development" :The rapid increase in production of ________ is creating new and complex challenges.
Correct Answer
Organic Food
Your Answer
Organic Food

Multiple Choice Multiple Answer
Question
This Question is from the case "Ethel Graff" : The company plans to increase the intake of Europeans in India because :-
Correct Answer
In India they cost only 25 % , Attrition is only 15 %
Your Answer
In India they cost only 25 % , Attrition is only 15 % , They know the language

Select The Blank
Question
This Question is from the case study "Thompson & Thompson" : The name was decided as Thompson & Thompson to encash the ________.
Correct Answer
Brand Equity
Your Answer
Brand Equity

True/False
Question
This Question is from the case study "Atlas Marketing (P) Ltd." :Atlas marketing is a direct marketing firm.
Correct Answer
True
Your Answer
True

True/False
Question
This Question is from the case study "Chocolates" : Kitkat & Perk are available in all towns at national level.
Correct Answer
False
Your Answer
False

Multiple Choice Multiple Answer
Question
This Question is from the case study "A cooperative milk union" :Why couldn't the dairy get qualified people?
Correct Answer
It was in rural area , Rural area did not have urban facilities
Your Answer
It was in rural area

Multiple Choice Single Answer
Question
This Question is from the case "Harish Patel" : What is the advantage of Kandla Port in electronics exports?
Correct Answer
Seepz zone
Your Answer
Seepz zone

Multiple Choice Single Answer
Question
This Question is from the case study "Auto fast" : In which area was the company looking to gain dominance?
Correct Answer
Factory CNC machines
Your Answer
Factory automation equipment

True/False
Question
This Question is from the case study "Hotel Black Pearl" :Since the opening of 'Saphire' the business of Black Pearl is remarkably affected.
Correct Answer
True
Your Answer
True

Match The Following
Question
Correct Answer
Your Answer
Chap-Pals is a brand name in
Leather footware industry
Leather footware industry
Marketing Orientation
Quality control technique-JIT manufacturing system
Quality control technique-JIT manufacturing system
Saloni - Chocolates
Distributor of special cadies
Distributor of special cadies
Fit-Fit exerciser equipment
Sold in urban localities to higher middle class
Sold in urban localities to higher middle class
Currently Samadhan Sakhali Udyog is
Operating through 4800 own retail stores
Operating through 4800 own retail stores

Select The Blank
Question
This Question is from the case study "Raja Consultants Ltd." : The characteristics of the consumer panel were to be used for predicting the behavious of the ________.
Correct Answer
Population
Your Answer
Population

Multiple Choice Single Answer
Question
This Question is from the case study "Banarasidas" :What concept did Banarasidas applied in satisfying customers?
Correct Answer
Customisation
Your Answer
Customisation

Multiple Choice Single Answer
Question
This Question is from the case "The Real Thing" : Coca Cola pursued aggressive Global Branding by way of :-
Correct Answer
Creative placement of its logo
Your Answer
Attractive packaging

Multiple Choice Single Answer
Question
This Question is from the case study "Deepak Pharmaceuticals" : What regulation did Mr. Khanna introduced immediately after joining?
Correct Answer
Checks with the orders
Your Answer
Advance payment for the orders

Select The Blank
Question
This Question is from the case study "Mr. Ramrao Panase" :Anil & Sujata were the direct dealers who were appointed as ________.
Correct Answer
Distributors
Your Answer
Distributors

Multiple Choice Multiple Answer
Question
This Question is from the case study "Blue Shield Company" :Which medium were used to popularise the offer by Benson & Johnson?
Correct Answer
TV , News papers
Your Answer
TV , News papers

Multiple Choice Multiple Answer
Question
This Question is from the case study "Paramount Fertilisers" : What was the tie up between Paramount & Pennsylvania?
Correct Answer
Sales & Distribution , Marketing
Your Answer
Sales & Distribution , Marketing

True/False
Question
This Question is from the case study "ABC Company" : The Indian middle class is about 1/3rd of population.
Correct Answer
True
Your Answer
True

Select The Blank
Question
This Question is from the case study "Anveshi - The Rural Development Organisation" :Anveshi worked in villages which are ________
Correct Answer
Economically vulnerable.
Your Answer
Economically vulnerable.

Multiple Choice Multiple Answer
Question
This Question is from the case study "Air Cool India Ltd." : The test marketing was decided in Mumbai :-
Correct Answer
To see product Performance , Was done for 2 months
Your Answer
To see product Performance , Was done for 2 months

Select The Blank
Question
This Question is from the case study "U.P. Mini Computers" : UP Mini Computers & Zenith Mini Computers entered in to a ________.
Correct Answer
Technical Collaboration
Your Answer
Technical Collaboration

Select The Blank
Question
This Question is from the case study "Raja Consultants Ltd." : Mr Virani got Raja Consultant think about ________.
Correct Answer
Setting Consumer panel
Your Answer
Setting Consumer panel

Multiple Choice Multiple Answer
Question
This Question is from the case study "Channels of Distribution" : What were the two product qualities of Joshi & Deshpande's product over competition?
Correct Answer
Superior quality , Lower price
Your Answer
Superior quality , Lower price

Multiple Choice Multiple Answer
Question
This Question is from the case study "Delana Hosiery Works" : What was the overall effect of owner's attitude on business?
Correct Answer
Productivity declined , Profits declined
Your Answer
Productivity declined , Profits declined

True/False
Question
This Question is from the case study "Food Processing Industry" :Management felt that the hygiene is not important in food processing industry.
Correct Answer
False
Your Answer
False

Multiple Choice Single Answer
Question
This Question is from the case study "Ashoka Sports Ltd." : Why did Ashoka not permit the slash of price?
Correct Answer
Tamper the quality image
Your Answer
Tamper the quality image

Match The Following
Question
Correct Answer
Your Answer
Chap-Pals is a brand name in
Leather footware industry
Leather footware industry
Marketing Orientation
Quality control technique-JIT manufacturing system
Quality control technique-JIT manufacturing system
Saloni - Chocolates
Distributor of special cadies
Distributor of special cadies
Fit-Fit exerciser equipment
Sold in urban localities to higher middle class
Sold in urban localities to higher middle class
Currently Samadhan Sakhali Udyog is
Operating through 4800 own retail stores
Operating through 4800 own retail stores

Select The Blank
Question
This Question is from the case study "The Kellogg Company" :To increase sales in Brazin the marketing director had to create a ________ breakfast habit.
Correct Answer
Nutritious
Your Answer
Nutritious

Multiple Choice Multiple Answer
Question
This Question is from the case study "Green Belt" :Why do farmers buy chemical fertilizers?
Correct Answer
Subsidy , Increase in crop yield , Bio fertilizers are slow
Your Answer
Subsidy , Increase in crop yield , Bio fertilizers are slow

True/False
Question
This Question is from the case study "Fargo foods" :Fargo spent large moneys on capital equipments to increase productivity.
Correct Answer
True
Your Answer
True

True/False
Question
This Question is from the case study "Ray Ltd." : The marketing director wanted Ray Ltd. to diversify in Biscuits.
Correct Answer
False
Your Answer
False

Select The Blank
Question
This Question is from the case " The Real Thing " : The name Coca Cola was registered as ________.
Correct Answer
Trade mark
Your Answer
Trade mark

Multiple Choice Multiple Answer
Question
This Question is from the case study "Collaborative Product Development in E-Commerce" :What were benefits of Collaborative development?
Correct Answer
Improves operations , Cuts Costs , Saves Time
Your Answer
Improves operations , Cuts Costs , Saves Time

Multiple Choice Multiple Answer
Question
This Question is from the case study "Bharat Research Development Corporation " : What details does Project Profile have?
Correct Answer
Product Identification , Types of machinery , Raw material
Your Answer
Product Identification , Types of machinery , Raw material

Select The Blank
Question
This Question is from the case study "U.P. Mini Computers" : Zenith suggested a research in India to decide on ________.
Correct Answer
Product Mix
Your Answer
Product Mix

True/False
Question
This Question is from the case study "Vacuum Flasks" : The company has state of the art plant with a Japanese collaboration.
Correct Answer
True
Your Answer
True

Match The Following
Question
Correct Answer
Your Answer
This Question is from the case study "Marico Industry" : Marico Industry's marketing strategy
Acquire more FMCG brands
Acquire more FMCG brands
Marico is big player in
Hair care market
Hair care market
Marico took over
"Anti-Lice" Shampoo - Medikar
"Anti-Lice" Shampoo - Medikar

Multiple Choice Single Answer
Question
This Question is from the case study "Konkan Trading Company" : Why was the officer promoted by 5 grades?
Correct Answer
Extraordinary Sports performance
Your Answer
Extraordinary Sports performance

Select The Blank
Question
This Question is from the case study "Saif Runs" :The market can expand if the price is ________.
Correct Answer
Competitive
Your Answer
Competitive

Multiple Choice Multiple Answer
Question
This Question is from the case study "Rajesh Joshi" : How did Rajesh's style helped him?
Correct Answer
Utilised everyone's abilities , Utilised everyone's status
Your Answer
Utilised everyone's abilities , Utilised everyone's status

True/False
Question
This Question is from the case study "The Kellogg Company" :Main product line of Kellogg was a variety of convenience foods.
Correct Answer
True
Your Answer
False

Select The Blank
Question
This Question is from the case study " Sukhi and Bhoopy" : Sukhi and Bhoopy are engaged in ________sports equipments.
Correct Answer
Manufacture and selling
Your Answer
Manufacture and selling

Multiple Choice Multiple Answer
Question
This Question is from the case study "Paramount Fertilisers" : What was the tie up between Paramount & Pennsylvania?
Correct Answer
Sales & Distribution , Marketing
Your Answer
Sales & Distribution , Marketing

Multiple Choice Single Answer
Question
This Question is from the case "Harish Patel" : Which products will the Indian Company Export in order to get foreign exchange?
Correct Answer
Musical Instruments
Your Answer
Electronic parts

Multiple Choice Multiple Answer
Question
This Question is from the case study "Auto fast" :What was the factory automation division responsible for?
Correct Answer
Product management , Marketing , Product development
Your Answer
Marketing , Product development , Sales

Multiple Choice Single Answer
Question
This Question is from the case study "Kleam" :Why did other companies failed to market toothpastes?
Correct Answer
No uniform quality of Kleam
Your Answer
No uniform quality of Kleam

Multiple Choice Multiple Answer
Question
This Question is from the case "General Motors Asia-Pacific" : GM is called very small player in India because :-
Correct Answer
The plant capacity is only 25000 cars , It sold just over 8000 cars last year
Your Answer
The plant capacity is only 25000 cars , It sold just over 8000 cars last year , It sells cars only in one part of the country

Multiple Choice Multiple Answer
Question
This Question is from the case study "Smart Wash Ltd." : What were the features of washing machine?
Correct Answer
Portability , Energy efficiency
Your Answer
Portability , Energy efficiency

Select The Blank
Question
This Question is from the case study "Tristar" :The goods were supplied to 16 depots based on the ________ of the branches.
Correct Answer
Demand Estimation
Your Answer
Demand Estimation

Multiple Choice Multiple Answer
Question
This Question is from the case study "Innovation & Improvisation" : 3 M Struggled in 1990 because :-
Correct Answer
Profits Fell , Sales Stalled
Your Answer
Profits Fell , Sales Stalled

Select The Blank
Question
This Question is from the case study "The Cold Ice-Cream Company" : The marketing team felt that the use of coupon will result in greater ________.
Correct Answer
Brand Awareness
Your Answer
Brand Awareness

Multiple Choice Single Answer
Question
This Question is from the case study "Hindustan Lever - Rural Marketing Initiative" : What was the purpose of This promotional drive?
Correct Answer
Increase Rural penetration
Your Answer
Increase Rural penetration

Multiple Choice Single Answer
Question
This Question is from the case study "Old Spice" :Which brand is advertised by Shulton?
Correct Answer
The mother brand
Your Answer
The body talc

True/False
Question
This Question is from the case study "AR Sons" :Mr Sandeep felt that Internet plus mail order can attain popularity.
Correct Answer
True
Your Answer
True

Multiple Choice Single Answer
Question
This Question is from the case study "Health Club" : The membership of club is adversly affected because:-
Correct Answer
Death in swimming pool
Your Answer
Death in swimming pool

Multiple Choice Single Answer
Question
This Question is from the case study "Banarasidas" :What concept did Banarasidas applied in satisfying customers?
Correct Answer
Customisation
Your Answer
Customisation

Multiple Choice Single Answer
Question
This Question is from the case study "Business Equipments Ltd." : The prices of Business equipments are :-
Correct Answer
Competitive
Your Answer
Les than competition

Multiple Choice Single Answer
Question
This Question is from the case study "Moonlight Ltd." : What was the share of direct sales in Product C to total sales?
Correct Answer
0.4
Your Answer
0.4

Select The Blank
Question
This Question is from the case " Seven Species" : ________ groups were not happy with the judgement.
Correct Answer
Environmental
Your Answer
Environmental

Select The Blank
Question
This Question is from the case study "ABC A Major Beverages Company" : The arrangement between ABC & CCA is ________.
Correct Answer
CCA will market ABC brands with their own
Your Answer
CCA will market ABC brands with their own

Multiple Choice Single Answer
Question
This Question is from the case study "Watts & Volts Ltd." : Why did chairaman appoint a marketing manager?
Correct Answer
Too many responsibilities in Regional manager
Your Answer
Too many responsibilities in Regional manager

True/False
Question
This Question is from the case study "Ajanta Biscuits" : Ajanta Biscuit is planning to enter Cream biscuit segment.
Correct Answer
False
Your Answer
False

True/False
Question
This Question is from the case study "Mr. Harish Panjwani" :Rajesh feels that he should be more "business-like" in his approach.
Correct Answer
False
Your Answer
True

True/False
Question
This Question is from the case study "Alcophin" : Pharma companies can not advertise their products.
Correct Answer
True
Your Answer
True

Multiple Choice Single Answer
Question
This Question is from the case study "Rio De Janeiro" :What was Coke's market share in Brazin?
Correct Answer
0.5
Your Answer
0.085

Multiple Choice Multiple Answer
Question
This Question is from the case study "Astroid Computer Corporation" : What is the product range of this company?
Correct Answer
Personal Computer , Monitors , Printers
Your Answer
Personal Computer , Monitors

True/False
Question
This Question is from the case study "Beauty Cosmetics" :Beauty cosmetics want to reach the products at All India level.
Correct Answer
True
Your Answer
True

Multiple Choice Single Answer
Question
This Question is from the case study "Mr. Ramrao Panase" :The sales rep of the company did not recommend the termination of Sujata & Anil because :-
Correct Answer
The demand may get disturbed
Your Answer
They had good reputation in market

Match The Following
Question
Correct Answer
Your Answer
In initial years the concentration is in
Northern reagion
Western reagion
This Question is from the case study "Switchex Company" : Switchex company manufactures
Entire range of awitchgear products
Entire range of awitchgear products
Pricing strategy
Lower than the competitors by 8-10%
Lower than the competitors by 8-10%
Its Pune office headed by
Mr. Patil
Mr. Patil

Multiple Choice Multiple Answer
Question
This Question is from the case study "Mahesh Pharmaceuticals" : What are the responsibilities of Propaganda Stockiest?
Correct Answer
Distribute the medicines , Get medicines prescribed by the doctors
Your Answer
Distribute the medicines , Get medicines prescribed by the doctors , Get maximum discount from the company

Multiple Choice Multiple Answer
Question
This Question is from the case " Seven Species" : Which countries were banned from exporting shrimps?
Correct Answer
India , Pakistan
Your Answer
Korea

Multiple Choice Single Answer
Question
This Question is from the case study "Deepak Pharmaceuticals" : Why did Mr. Khanna slashed Ad budget?
Correct Answer
Supply shorter than demand
Your Answer
No demand

Select The Blank
Question
This Question is from the case study "The Kellogg Company" :To increase sales in Brazin the marketing director had to create a ________ breakfast habit.
Correct Answer
Nutritious
Your Answer
Nutritious

Multiple Choice Multiple Answer
Question
This Question is from the case study "Challenger Sports" : If a particular cricket star fails then this leads to :-
Correct Answer
less sale of bats with his photo , High inventories
Your Answer
less sale of bats with his photo , High inventories , Bad quality perception of bats , Poor price for those bats

True/False
Question
This Question is from the case study "Huge Electronics" :Due to matrix structure the functional & project managers coexisted.
Correct Answer
True
Your Answer
True

True/False
Question
This Question is from the case study "Sukhi and Bhoopy" : Using S & B brand name for the new products produced in the new sewing machine is called Brand Extension.
Correct Answer
True
Your Answer
True

Multiple Choice Multiple Answer
Question
This Question is from the case study "Air Cool India Ltd." : The test marketing was decided in Mumbai :-
Correct Answer
To see product Performance , Was done for 2 months
Your Answer
To see product Performance , Was done for 3 months , To see consumer response

Multiple Choice Single Answer
Question
This Question is from the case study "Seema Leather" : Indian leather industry is facing problem of :-
Correct Answer
Modernisation
Your Answer
Modernisation

Multiple Choice Single Answer
Question
This Question is from the case study "Konkan Trading Company" : Why was the officer promoted by 5 grades?
Correct Answer
Extraordinary Sports performance
Your Answer
Over achievement of target

True/False
Question
This Question is from the case study "Atlas Marketing (P) Ltd." :Atlas marketing is a direct marketing firm.
Correct Answer
True
Your Answer
True

Select The Blank
Question
This Question is from the case study "Suc Seed Plantation" :M/S Suc Seed are innovator - manufacturers & not too expert in ________ technique.
Correct Answer
Marketing
Your Answer
Marketing

Select The Blank
Question
This Question is from the case study "ABC A Major Beverages Company" : The arrangement between ABC & CCA is ________.
Correct Answer
CCA will market ABC brands with their own
Your Answer
ABC will manufacture CCA brands

Multiple Choice Multiple Answer
Question
This Question is from the case study "Mr. Vikrant Modi" : In what industry the product of this company used as Raw Material?
Correct Answer
Chemical , Pharmaceutical
Your Answer
Fertilisers , Metal Coating , Chemical

Multiple Choice Multiple Answer
Question
This Question is from the case study "Ajanta Biscuits" : In which segments is Ajanta Biscuit currently present?
Correct Answer
Glucose , Salted
Your Answer
Glucose , Salted , Cream

True/False
Question
This Question is from the case study "Pratima Ltd." : The product WPDC-3 with the price of Rs 300/- perfectly fits into the current product range of Pratima Ltd.
Correct Answer
False
Your Answer
True

True/False
Question
This Question is from the case study "Innovation & Improvisation" : 3 M encouraged everyone to become product champions.
Correct Answer
True
Your Answer
True

Match The Following
Question
Correct Answer
Your Answer
Divya Bhaskar
The third Gujarati daily newspaper to be launched
The third Gujarati daily newspaper to be launched
This Question is from the case study "The Marketing of Divya Bhaskar" : Pre launch activites & Strategies
To create awareness for Divya Bhaskar & establish brand image
To create awareness for Divya Bhaskar & establish brand image
Key fingings of survey
Their newspaper is average in all respects
Their newspaper is average in all respects
Post survey phase
Order bookings crossed a record mark of 2 lac.
Order bookings crossed a record mark of 2 lac.

Multiple Choice Multiple Answer
Question
This Question is from the case study "Deepak Pharmaceuticals" : What was the effect of slashed advertising?
Correct Answer
Profits increased , Reserves increased
Your Answer
Profits increased , Reserves increased , Manpower increased

Multiple Choice Multiple Answer
Question
This Question is from the case "The Real Thing" : Coke used think Global act Local policy by way of :-
Correct Answer
Locally manufacturing product , Creating country/ region specific advertising , Pricing the product differently in Different countries
Your Answer
Locally manufacturing product , Creating country/ region specific advertising , Pricing the product differently in Different countries

Multiple Choice Single Answer
Question
This Question is from the case study "Dream Launch of Ford Escort" : What was the percieved difference between petrol & diesel version of Escort?
Correct Answer
Petrol is underpowered than diesel
Your Answer
Diesel is smooth than petrol

Multiple Choice Single Answer
Question
This Question is from the case study "Paramount Fertilisers" : What facility was offered to Paramount as a special case?
Correct Answer
More credit
Your Answer
More credit

True/False
Question
This Question is from the case study "Bharat Research Development Corporation" : The major area of dissent in case of BRDC was lack of marketing data.
Correct Answer
True
Your Answer
True

Multiple Choice Multiple Answer
Question
This Question is from the case study "Ray Ltd." : What were the product differences in Super & Crystal?
Correct Answer
Different Formulation , Different packaging
Your Answer
Different Formulation , Different packaging , Different Consumer

True/False
Question
This Question is from the case study "Thompson & Thompson" : The study showed that the market for prickly heat powder is declining.
Correct Answer
False
Your Answer
False

Multiple Choice Single Answer
Question
This Question is from the case study " Raja Consultants Ltd." : What did Raja Consultants started with?
Correct Answer
Consultancy
Your Answer
Advertising

Select The Blank
Question
This Question is from the case study "Suc Seed Plantation" : M/S Suc Seed have always believed in Excellence Through ________.
Correct Answer
Innovation
Your Answer
Best Service

Select The Blank
Question
This Question is from the case study "Delana Hosiery Works" :The owner of the company believed in ________ human relations.
Correct Answer
Informal
Your Answer
Professional

Multiple Choice Multiple Answer
Question
This Question is from the case study "Job Satisfaction" : What was the effect of Jayant continuing in the same job?
Correct Answer
Frustration , Demoralisation
Your Answer
Frustration , Demoralisation , Not meeting target

Multiple Choice Single Answer
Question
This Question is from the case study "Shakti Fitness" :The profitability is highest for :-
Correct Answer
Jogging
Your Answer
Yoga

Multiple Choice Single Answer
Question
This Question is from the case study "Priya Automobiles" :Why did the company started loosing the market?
Correct Answer
New Fuel efficient bike introduced
Your Answer
New Fuel efficient bike introduced

True/False
Question
This Question is from the case study "Huge Electronics" :Due to matrix structure the functional & project managers coexisted.
Correct Answer
True
Your Answer
True

Multiple Choice Multiple Answer
Question
This Question is from the case study "Roshni Lamp Makers Ltd." : What are the product benefits of electronic ballast?
Correct Answer
Reduces energy consumption , Increases efficiency , Increases tube life
Your Answer
Reduces energy consumption , Increases efficiency , Increases tube life

Multiple Choice Single Answer
Question
This Question is from the case study "Kamlesh & Laltu" : What is the current product constraint of kamlesh & Laltu?
Correct Answer
One Type & One size
Your Answer
Little height

Select The Blank
Question
This Question is from the case study "Mr. Anna Patil" : Mr Anna Patil's farm was ________.
Correct Answer
Canal irrigation
Your Answer
Canal irrigation

Select The Blank
Question
This Question is from the case study "U.P. Mini Computers" : Zenith suggested a research in India to decide on ________.
Correct Answer
Product Mix
Your Answer
Pricing

Multiple Choice Multiple Answer
Question
This Question is from the case study "Tasty Biscuits Pune" : The positive points of this company were :-
Correct Answer
Good Quality , Good Distribution , Good Promotion
Your Answer
Good Quality , Good Distribution , Good Price

Multiple Choice Single Answer
Question
This Question is from the case study "Fluid Control Devices Ltd." : Fluid Control Devices has current image of a manufacturer of :-
Correct Answer
Petrol Pumps
Your Answer
Oil Pumps

Multiple Choice Single Answer
Question
This Question is from the case study "The Cold Ice-Cream Company" : What is the promotional offer on the new product?
Correct Answer
Rs 6/- Off Coupon
Your Answer
Buy One get one free

Select The Blank
Question
This Question is from the case " Coca-Cola " : Analysts felt that Belgian recall was the worst________ problem.
Correct Answer
Public Relations
Your Answer
Distribution

True/False
Question
This Question is from the case study "Ray Ltd." : The marketing director wanted Ray Ltd. to diversify in Biscuits.
Correct Answer
False
Your Answer
True

Select The Blank
Question
This Question is from the case study "Mr. Ramrao Panase" :Anil & Sujata were the direct dealers who were appointed as ________.
Correct Answer
Distributors
Your Answer
Distributors

Select The Blank
Question
This Question is from the case study "Chocolates" :CDM tried to break ________ that chocolates are only for children.
Correct Answer
Consumer mindset
Your Answer
Consumer mindset

True/False
Question
This Question is from the case study "Wall Mart" : Wall Mart is the largest chain of outlets in the world.
Correct Answer
True
Your Answer
True

Select The Blank
Question
This Question is from the case study "Shakti Fitness" :Shakti Fitness offers an opportunity to the citizens of maintaining good health through ________.
Correct Answer
Exercise
Your Answer
Exercise
Bottom of Form

True/False
Question
This Question is from the case study "Mr. Atul & Mr. Bhaskar" : Atul felt that freedom to workers means calling for indiscipline.
Correct Answer
False
Your Answer
True

True/False
Question
This Question is from the case study "Ice-Kool" : Studying consumer behavior is important to any business.
Correct Answer
True
Your Answer
True

Select The Blank
Question
This Question is from the case study "Ray Ltd." : The ________ was to be improved to protect chocolate from melting.
Correct Answer
Packaging
Your Answer
Packaging

Multiple Choice Single Answer
Question
This Question is from the case study "Chap-pals" : Current competition of Chap-pal is :-
Correct Answer
Leather shoose
Your Answer
Hawaii

Multiple Choice Multiple Answer
Question
This Question is from the case study "Tristar" :What factors affected the estimated stock requirement of 800 dealers?
Correct Answer
Political uncertainty , Act of god
Your Answer
Political uncertainty , Competition actions , Dealer demand

Multiple Choice Single Answer
Question
This Question is from the case study "Price Plus" : What is the offer under discussion in the case?
Correct Answer
Money back offer by Akai
Your Answer
Money back offer by Akai

Multiple Choice Multiple Answer
Question
This Question is from the case study "AR Sons" : AR Sons became a firm of reputation because of :-
Correct Answer
Service , Quality
Your Answer
Service , Quality

Multiple Choice Single Answer
Question
This Question is from the case study "Lubri - Smooth Ltd." : As a promotional strategy the owner believes in :-
Correct Answer
Sampling
Your Answer
Direct marketing

Select The Blank
Question
This Question is from the case study "Challenger Sports" : The company command ________ % of the market-share.
Correct Answer
60
Your Answer
75

Multiple Choice Single Answer
Question
This Question is from the case study "Kleam" :Why did other companies failed to market toothpastes?
Correct Answer
No uniform quality of Kleam
Your Answer
No uniform quality of Kleam

Multiple Choice Multiple Answer
Question
This Question is from the case study "Collaborative Product Development in E-Commerce" :What were benefits of Collaborative development?
Correct Answer
Improves operations , Cuts Costs , Saves Time
Your Answer
Cuts Costs , Saves Time , Saves manpower

Select The Blank
Question
This Question is from the case study "Anveshi - The Rural Development Organisation" :The strategy to achieve the objective was to create ________.
Correct Answer
Village organisation
Your Answer
Village cooperative

Multiple Choice Multiple Answer
Question
This Question is from the case "Ethel Graff" : Why do Europeans come to India to work?
Correct Answer
Indian Experience matter in International market , Challenge of working in Unfamiliar environment
Your Answer
Challenge of working in Unfamiliar environment , Indian Companies now pay higher salaries

True/False
Question
This Question is from the case study "Beauty Cosmetics" :Beauty cosmetics want to reach the products at All India level.
Correct Answer
True
Your Answer
True

Multiple Choice Multiple Answer
Question
This Question is from the case study "Astroid Computer Corporation" : What is the product range of this company?
Correct Answer
Personal Computer , Monitors , Printers
Your Answer
Personal Computer , Monitors , Printers

Multiple Choice Single Answer
Question
This Question is from the case study "Hindustan Lever - Rural Marketing Initiative" :How were towns & villages covered by HLL initially?
Correct Answer
By Van
Your Answer
By Van

Multiple Choice Multiple Answer
Question
This Question is from the case study "Reach India Ltd." : What different product segments is Reach India Ltd. Operating in?
Correct Answer
Telecom Service Provider , Handsets
Your Answer
Telecom Service Provider , Handsets

Select The Blank
Question
This Question is from the case study "Delana Hosiery Works" :The owner of the company believed in ________ human relations.
Correct Answer
Informal
Your Answer
Informal

Multiple Choice Single Answer
Question
This Question is from the case study "Priya Automobiles" : Why did model Priya still continue to sell?
Correct Answer
Was the cheapest model
Your Answer
Was the cheapest model

Multiple Choice Multiple Answer
Question
This Question is from the case study "Alcophin" :What Promotional tools are used by Medical companies?
Correct Answer
Visual Aid , Product Literature
Your Answer
Product Literature , Hoardings

True/False
Question
This Question is from the case study "Tushar Laboratories" :Mumbai market was the smallest in volumes.
Correct Answer
False
Your Answer
False

Select The Blank
Question
This Question is from the case study "ABC A Major Beverages Company" : The arrangement between ABC & CCA is ________.
Correct Answer
CCA will market ABC brands with their own
Your Answer
ABC will market CCA brands with their own

Multiple Choice Single Answer
Question
This Question is from the case study "Mr. Nitin Chandra" : Product Benefit of Silver plated Bronze products is :-
Correct Answer
They are within reach of middle class
Your Answer
They are within reach of middle class

Multiple Choice Multiple Answer
Question
This Question is from the case study "ABC Company" : Which categories did the company entered lately?
Correct Answer
Refrigerators , Air Conditioners
Your Answer
Air Conditioners

Multiple Choice Single Answer
Question
This Question is from the case study "Blue Shield Company" : What type of promotion was planned in high sale period by Benson & Johnson?
Correct Answer
Discount offer
Your Answer
1 + 1 Free

Multiple Choice Multiple Answer
Question
This Question is from the case "General Motors Asia-Pacific" : With the global alliance The three car manufacturers in India can :-
Correct Answer
Share each other's products , Commonly buy components , Do cross branding
Your Answer
Share each other's products , Do cross branding

True/False
Question
This Question is from the case study "Hotel Black Pearl" :Since the opening of 'Saphire' the business of Black Pearl is remarkably affected.
Correct Answer
True
Your Answer
True

True/False
Question
This Question is from the case study "Priya Automobiles" : Supriya was generation bike & was comparable with competition.
Correct Answer
True
Your Answer
True

Multiple Choice Single Answer
Question
This Question is from the case study "Thompson & Thompson" : What is the current product segment of the company?
Correct Answer
Health Care
Your Answer
Health Care

Multiple Choice Multiple Answer
Question
This Question is from the case study "Ray Ltd." : What were the product differences in Super & Crystal?
Correct Answer
Different Formulation , Different packaging
Your Answer
Different Formulation , Different packaging , Higher price

True/False
Question
This Question is from the case study "Pratima Ltd." : The product WPDC-3 with the price of Rs 300/- perfectly fits into the current product range of Pratima Ltd.
Correct Answer
False
Your Answer
False

Multiple Choice Single Answer
Question
This Question is from the case study "Watts & Volts Ltd." : What was the marketing manager opposed for?
Correct Answer
Two parallel sales organisations
Your Answer
New product managers

Select The Blank
Question
This Question is from the case study "Shakti Fitness" :Shakti Fitness offers an opportunity to the citizens of maintaining good health through ________.
Correct Answer
Exercise
Your Answer
Exercise

Select The Blank
Question
This Question is from the case study "Raja Consultants Ltd." : The characteristics of the consumer panel were to be used for predicting the behavious of the ________.
Correct Answer
Population
Your Answer
Target Audience

Select The Blank
Question
This Question is from the case study "Food Processing Industry" : According to union, the worker was employed as sweeper & not ________.
Correct Answer
Wet sweeper
Your Answer
Wet sweeper

True/False
Question
This Question is from the case study "AR Sons" :Mr Sandeep felt that Internet plus mail order can attain popularity.
Correct Answer
True
Your Answer
True

True/False
Question
This Question is from the case study "Vacuum Flasks" : The company has state of the art plant with a Japanese collaboration.
Correct Answer
True
Your Answer
False

Select The Blank
Question
This Question is from the case " The Real Thing " : Today Coca Cola is sold in ________ countries.
Correct Answer
200
Your Answer
More than 200

True/False
Question
This Question is from the case study "Innovation & Improvisation" : 3 M encouraged everyone to become product champions.
Correct Answer
True
Your Answer
True

Match The Following
Question
Correct Answer
Your Answer
Old Spice
Erratic Alcohol supplies
Uniform quality
Sugandha Mouth Freshners
Tobaco Products
Tobaco Products
Kleam
No Uniform quality
No Uniform quality
Services Unlimited
Funds for Social Organisations
Funds for Social Organisations

Multiple Choice Single Answer
Question
This Question is from the case study "Priya Automobiles" :What must have affected the performance of Mr. Jain?
Correct Answer
No incentives in cash
Your Answer
Less demand in market

Match The Following
Question
Correct Answer
Your Answer
Roshni Lamps
New Product Opportunities
New Product Opportunities
Laxmi Mills
Refined Oil
Raw Oil
Mr. Dinesh Kapoor
Financial Investment
Setting Management Panel
Raja Consultants
Setting Consumer Panel
Financial Investment

Multiple Choice Multiple Answer
Question
This Question is from the case study "Tushar Laboratories" : What was Tushar's strength over giant competitor?
Correct Answer
German collaboration , No quality complaints
Your Answer
German collaboration , No quality complaints , Better distribution

Multiple Choice Single Answer
Question
This Question is from the case " Laxmi Mills " : What was the product benefit of refined oil?
Correct Answer
Very Pure
Your Answer
Very Pure

Select The Blank
Question
This Question is from the case study "Maxwell Ltd." : According to Mr. Arvind, Success is the outcome of well managed ________.
Correct Answer
Interdependence
Your Answer
Employees

Multiple Choice Multiple Answer
Question
This Question is from the case study "Bharat Research Development Corporation " : What details does Project Profile have?
Correct Answer
Product Identification , Types of machinery , Raw material
Your Answer
Product Identification , Types of machinery

Select The Blank
Question
This Question is from the case study "Thompson & Thompson" : The name was decided as Thompson & Thompson to encash the ________.
Correct Answer
Brand Equity
Your Answer
Brand Equity

Multiple Choice Single Answer
Question
This Question is from the case study "Mr. Ramrao Panase" :The sales rep of the company did not recommend the termination of Sujata & Anil because :-
Correct Answer
The demand may get disturbed
Your Answer
They had good reputation in market

Match The Following
Question
Correct Answer
Your Answer
In initial years the concentration is in
Northern reagion
Western reagion
This Question is from the case study "Switchex Company" : Switchex company manufactures
Entire range of awitchgear products
Entire range of awitchgear products
Pricing strategy
Lower than the competitors by 8-10%
Lower than the competitors by 8-10%
Its Pune office headed by
Mr. Patil
Mr. Patil

Multiple Choice Multiple Answer
Question
This Question is from the case study "Mahesh Pharmaceuticals" : What are the responsibilities of Propaganda Stockiest?
Correct Answer
Distribute the medicines , Get medicines prescribed by the doctors
Your Answer
Distribute the medicines , Get medicines prescribed by the doctors , Get maximum discount from the company

Multiple Choice Multiple Answer
Question
This Question is from the case " Seven Species" : Which countries were banned from exporting shrimps?
Correct Answer
India , Pakistan
Your Answer
Korea

Multiple Choice Single Answer
Question
This Question is from the case study "Deepak Pharmaceuticals" : Why did Mr. Khanna slashed Ad budget?
Correct Answer
Supply shorter than demand
Your Answer
No demand

Select The Blank
Question
This Question is from the case study "The Kellogg Company" :To increase sales in Brazin the marketing director had to create a ________ breakfast habit.
Correct Answer
Nutritious
Your Answer
Nutritious

Multiple Choice Multiple Answer
Question
This Question is from the case study "Challenger Sports" : If a particular cricket star fails then this leads to :-
Correct Answer
less sale of bats with his photo , High inventories
Your Answer
less sale of bats with his photo , High inventories , Bad quality perception of bats , Poor price for those bats

True/False
Question
This Question is from the case study "Huge Electronics" :Due to matrix structure the functional & project managers coexisted.
Correct Answer
True
Your Answer
True

True/False
Question
This Question is from the case study "Sukhi and Bhoopy" : Using S & B brand name for the new products produced in the new sewing machine is called Brand Extension.
Correct Answer
True
Your Answer
True

Multiple Choice Multiple Answer
Question
This Question is from the case study "Air Cool India Ltd." : The test marketing was decided in Mumbai :-
Correct Answer
To see product Performance , Was done for 2 months
Your Answer
To see product Performance , Was done for 3 months , To see consumer response

Multiple Choice Single Answer
Question
This Question is from the case study "Seema Leather" : Indian leather industry is facing problem of :-
Correct Answer
Modernisation
Your Answer
Modernisation

Multiple Choice Single Answer
Question
This Question is from the case study "Konkan Trading Company" : Why was the officer promoted by 5 grades?
Correct Answer
Extraordinary Sports performance
Your Answer
Over achievement of target

True/False
Question
This Question is from the case study "Atlas Marketing (P) Ltd." :Atlas marketing is a direct marketing firm.
Correct Answer
True
Your Answer
True

Select The Blank
Question
This Question is from the case study "Suc Seed Plantation" :M/S Suc Seed are innovator - manufacturers & not too expert in ________ technique.
Correct Answer
Marketing
Your Answer
Marketing

Select The Blank
Question
This Question is from the case study "ABC A Major Beverages Company" : The arrangement between ABC & CCA is ________.
Correct Answer
CCA will market ABC brands with their own
Your Answer
ABC will manufacture CCA brands

Multiple Choice Multiple Answer
Question
This Question is from the case study "Mr. Vikrant Modi" : In what industry the product of this company used as Raw Material?
Correct Answer
Chemical , Pharmaceutical
Your Answer
Fertilisers , Metal Coating , Chemical

Multiple Choice Multiple Answer
Question
This Question is from the case study "Ajanta Biscuits" : In which segments is Ajanta Biscuit currently present?
Correct Answer
Glucose , Salted
Your Answer
Glucose , Salted , Cream

True/False
Question
This Question is from the case study "Pratima Ltd." : The product WPDC-3 with the price of Rs 300/- perfectly fits into the current product range of Pratima Ltd.
Correct Answer
False
Your Answer
True

True/False
Question
This Question is from the case study "Innovation & Improvisation" : 3 M encouraged everyone to become product champions.
Correct Answer
True
Your Answer
True

Match The Following
Question
Correct Answer
Your Answer
Divya Bhaskar
The third Gujarati daily newspaper to be launched
The third Gujarati daily newspaper to be launched
This Question is from the case study "The Marketing of Divya Bhaskar" : Pre launch activites & Strategies
To create awareness for Divya Bhaskar & establish brand image
To create awareness for Divya Bhaskar & establish brand image
Key fingings of survey
Their newspaper is average in all respects
Their newspaper is average in all respects
Post survey phase
Order bookings crossed a record mark of 2 lac.
Order bookings crossed a record mark of 2 lac.

Multiple Choice Multiple Answer
Question
This Question is from the case study "Deepak Pharmaceuticals" : What was the effect of slashed advertising?
Correct Answer
Profits increased , Reserves increased
Your Answer
Profits increased , Reserves increased , Manpower increased

Multiple Choice Multiple Answer
Question
This Question is from the case "The Real Thing" : Coke used think Global act Local policy by way of :-
Correct Answer
Locally manufacturing product , Creating country/ region specific advertising , Pricing the product differently in Different countries
Your Answer
Locally manufacturing product , Creating country/ region specific advertising , Pricing the product differently in Different countries

Multiple Choice Single Answer
Question
This Question is from the case study "Dream Launch of Ford Escort" : What was the percieved difference between petrol & diesel version of Escort?
Correct Answer
Petrol is underpowered than diesel
Your Answer
Diesel is smooth than petrol

Multiple Choice Single Answer
Question
This Question is from the case study "Paramount Fertilisers" : What facility was offered to Paramount as a special case?
Correct Answer
More credit
Your Answer
More credit

True/False
Question
This Question is from the case study "Bharat Research Development Corporation" : The major area of dissent in case of BRDC was lack of marketing data.
Correct Answer
True
Your Answer
True

Multiple Choice Multiple Answer
Question
This Question is from the case study "Ray Ltd." : What were the product differences in Super & Crystal?
Correct Answer
Different Formulation , Different packaging
Your Answer
Different Formulation , Different packaging , Different Consumer

True/False
Question
This Question is from the case study "Thompson & Thompson" : The study showed that the market for prickly heat powder is declining.
Correct Answer
False
Your Answer
False

Multiple Choice Single Answer
Question
This Question is from the case study " Raja Consultants Ltd." : What did Raja Consultants started with?
Correct Answer
Consultancy
Your Answer
Advertising

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Question
This Question is from the case study "Suc Seed Plantation" : M/S Suc Seed have always believed in Excellence Through ________.
Correct Answer
Innovation
Your Answer
Best Service

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Question
This Question is from the case study "Delana Hosiery Works" :The owner of the company believed in ________ human relations.
Correct Answer
Informal
Your Answer
Professional

Multiple Choice Multiple Answer
Question
This Question is from the case study "Job Satisfaction" : What was the effect of Jayant continuing in the same job?
Correct Answer
Frustration , Demoralisation
Your Answer
Frustration , Demoralisation , Not meeting target

Multiple Choice Single Answer
Question
This Question is from the case study "Shakti Fitness" :The profitability is highest for :-
Correct Answer
Jogging
Your Answer
Yoga

Multiple Choice Single Answer
Question
This Question is from the case study "Priya Automobiles" :Why did the company started loosing the market?
Correct Answer
New Fuel efficient bike introduced
Your Answer
New Fuel efficient bike introduced

True/False
Question
This Question is from the case study "Huge Electronics" :Due to matrix structure the functional & project managers coexisted.
Correct Answer
True
Your Answer
True

Multiple Choice Multiple Answer
Question
This Question is from the case study "Roshni Lamp Makers Ltd." : What are the product benefits of electronic ballast?
Correct Answer
Reduces energy consumption , Increases efficiency , Increases tube life
Your Answer
Reduces energy consumption , Increases efficiency , Increases tube life

Multiple Choice Single Answer
Question
This Question is from the case study "Kamlesh & Laltu" : What is the current product constraint of kamlesh & Laltu?
Correct Answer
One Type & One size
Your Answer
Little height

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Question
This Question is from the case study "Mr. Anna Patil" : Mr Anna Patil's farm was ________.
Correct Answer
Canal irrigation
Your Answer
Canal irrigation

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Question
This Question is from the case study "U.P. Mini Computers" : Zenith suggested a research in India to decide on ________.
Correct Answer
Product Mix
Your Answer
Pricing

Multiple Choice Multiple Answer
Question
This Question is from the case study "Tasty Biscuits Pune" : The positive points of this company were :-
Correct Answer
Good Quality , Good Distribution , Good Promotion
Your Answer
Good Quality , Good Distribution , Good Price

Multiple Choice Single Answer
Question
This Question is from the case study "Fluid Control Devices Ltd." : Fluid Control Devices has current image of a manufacturer of :-
Correct Answer
Petrol Pumps
Your Answer
Oil Pumps

Multiple Choice Single Answer
Question
This Question is from the case study "The Cold Ice-Cream Company" : What is the promotional offer on the new product?
Correct Answer
Rs 6/- Off Coupon
Your Answer
Buy One get one free

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Question
This Question is from the case " Coca-Cola " : Analysts felt that Belgian recall was the worst________ problem.
Correct Answer
Public Relations
Your Answer
Distribution

True/False
Question
This Question is from the case study "Ray Ltd." : The marketing director wanted Ray Ltd. to diversify in Biscuits.
Correct Answer
False
Your Answer
True

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Question
This Question is from the case study "Mr. Ramrao Panase" :Anil & Sujata were the direct dealers who were appointed as ________.
Correct Answer
Distributors
Your Answer
Distributors

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Question
This Question is from the case study "Chocolates" :CDM tried to break ________ that chocolates are only for children.
Correct Answer
Consumer mindset
Your Answer
Consumer mindset

True/False
Question
This Question is from the case study "Wall Mart" : Wall Mart is the largest chain of outlets in the world.
Correct Answer
True
Your Answer
True

Select The Blank
Question
This Question is from the case study "Shakti Fitness" :Shakti Fitness offers an opportunity to the citizens of maintaining good health through ________.
Correct Answer
Exercise
Your Answer
Exercise
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