SCDL Papers, Solved SCDL Papers and Solved SCDL Assignment with complete solution for MBA(SCDL): Marketing Research

Select The Blank
Question
Position Bias is a possibility in ________Questions.
Correct Answer
Multiple choice
Your Answer
Checklist

Multiple Choice Single Answer
Question
Verbalization of Attitude is known as :-
Correct Answer
Opinion
Your Answer
Response

Select The Blank
Question
Respondent's imagination is tested in ________.
Correct Answer
Rorschach Test
Your Answer
Rorschach Test

Multiple Choice Single Answer
Question
In the Internet era, qualitative research is possible through :-
Correct Answer
Chat sessions
Your Answer
Chat sessions

Multiple Choice Multiple Answer
Question
The responses for the 'education' of a respondent can include
Correct Answer
Not disclosed , Illiterate , Literate without formal schooling
Your Answer
Not disclosed , Illiterate , Literate without formal schooling

Multiple Choice Multiple Answer
Question
Constant Sum Scale can be used for :-
Correct Answer
How different household would spend a fixed amount in a month , How different household would spend a fixed amount on entertainment , How different respondents spend their Sunday
Your Answer
How different households would spend their monthly income , How different household would spend a fixed amount in a month , How different household would spend a fixed amount on entertainment

Multiple Choice Single Answer
Question
Which scale can be best used for rural surveys?
Correct Answer
Diagrammatic Rating Scale
Your Answer
Diagrammatic Rating Scale

Multiple Choice Single Answer
Question
In cluster technique when the difference in rating of each attribute is added, this method is called as :-
Correct Answer
Single linkage
Your Answer
Average linkage

Multiple Choice Multiple Answer
Question
Barometric methods of sales forecasting are :-
Correct Answer
Historical analogy , Product like cycle concept , Survey methods
Your Answer
Historical analogy , Product like cycle concept , Survey methods

Multiple Choice Single Answer
Question
In data analysis, cross tabulation shows the relationship between :-
Correct Answer
Two or more variables
Your Answer
Two or more variables

Multiple Choice Multiple Answer
Question
In simple regression Yc = a +byz where :-
Correct Answer
Yc = sales forecast for given value of x , a= expected values of sales at x = 0 , byz =average change in sales per unit changes in advertising expenditure
Your Answer
a= expected values of sales at x = 0 , byz =average change in sales per unit changes in advertising expenditure

True/False
Question
In conjoint analysis ranking involves complex trade offs.
Correct Answer
True
Your Answer
True

Select The Blank
Question
________ is the determinant of how people act.
Correct Answer
Knowledge
Your Answer
Opinion

Select The Blank
Question
The ________ has set up districts and boundaries based on homogeneity of socio-cultural parameters.
Correct Answer
State Re-organization Commission
Your Answer
State Re-organization Commission

True/False
Question
Most of the organizations hire outside agencies to carry out extensive research.
Correct Answer
True
Your Answer
True

Select The Blank
Question
Bibliography contains ________.
Correct Answer
Information of references and secondary data
Your Answer
Information of references and secondary data

Multiple Choice Multiple Answer
Question
Diagnostic methods of sales forecasting are :-
Correct Answer
Delphi method , Munshi Forecasts , Last Horse method
Your Answer
Munshi Forecasts , Last Horse method , Delphi method

Multiple Choice Single Answer
Question
Identify the Close ended question type :-
Correct Answer
Scales
Your Answer
Probing questions

Multiple Choice Single Answer
Question
Which scale uses numbers as labels only?
Correct Answer
Nominal Scale
Your Answer
Nominal Scale

Multiple Choice Single Answer
Question
The preference of Sunsilk Shampoo to Clinic Plus shampoo can be judged with :-
Correct Answer
Ordinal Scale
Your Answer
Ordinal Scale

Match The Following
Question
Correct Answer
Your Answer
Cluster Analysis
Relatively homogeneous group
Relatively homogeneous group
Regression analysis
Relationship between given variable and no. of other variables
Relationship between given variable and no. of other variables
Cojoint analysis
Optimum product design application
Optimum product design application
Factor Analysis
A class of procedures for data reduction and summarization
A class of procedures for data reduction and summarization

True/False
Question
Question phrasing and structure are eliminated in Semantic differential scale.
Correct Answer
True
Your Answer
True

Multiple Choice Multiple Answer
Question
A Questionnaire :-
Correct Answer
Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data
Your Answer
Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data

True/False
Question
In trend analysis Y= L x S x C x I where Time = long term movement, seasonal and cyclical and irregular.
Correct Answer
False
Your Answer
True

Select The Blank
Question
In cluster analysis linkage is based on ________distance or neighbour rule
Correct Answer
Minimum
Your Answer
Minimum

Select The Blank
Question
Informal interview is a ________ format of data collection.
Correct Answer
Unstructured
Your Answer
Unstructured

Multiple Choice Multiple Answer
Question
Specialized techniques of Market Research include :-
Correct Answer
National Readership survey , Forced Exposure test , Consumer Panels
Your Answer
National Readership survey , Forced Exposure test , Consumer Panels

Multiple Choice Multiple Answer
Question
This question is based on the case study of "RESEARCH ON CONSUMER PRODUCTS". What are the highlights of the study?
Correct Answer
Competition from major players well entrenched in the market , Inferences about socio-economic status of consumer was to be found , Company wanted to manufacture watches
Your Answer
Competition from major players well entrenched in the market , Inferences about socio-economic status of consumer was to be found , Company wanted to manufacture watches

Multiple Choice Single Answer
Question
Mean or average value is used to estimate when data have been collected using :-
Correct Answer
Interval or ratio scale
Your Answer
Interval or ratio scale

Match The Following
Question
Correct Answer
Your Answer
Ranking
Several alternatives compared with each other at same time
Several alternatives compared with each other at same time
Scaling technique
Quantify a qualitative data
Projective technique
Double barreled questions
Several responses at once
Several responses at once
Checklist
Check one or more of the responses listed for answers
Check one or more of the responses listed for answers

Multiple Choice Single Answer
Question
The unit about which information is collected for analysis is called:-
Correct Answer
Element
Your Answer
Element

True/False
Question
In exploratory research, the sample is very large and represents a class.
Correct Answer
False
Your Answer
False

True/False
Question
Data published by the audit bureau of circulation is an external published data.
Correct Answer
True
Your Answer
True

Select The Blank
Question
The clients or organization should do the comparison of defined research problem with ________.
Correct Answer
Other problems that need to be studied
Your Answer
Budget

Multiple Choice Multiple Answer
Question
Adhoc methods for determining Sample size are :-
Correct Answer
Rules of thumb , Budget constraint , Comparable studies
Your Answer
Rules of thumb , Budget constraint , Comparable studies

Multiple Choice Multiple Answer
Question
A good Research Design should ensure that the data is gathered :-
Correct Answer
Accurately , Timely , Economically
Your Answer
Accurately , Timely

True/False
Question
A Specific change in lifestyle is indicated through Demography
Correct Answer
False
Your Answer
False

Multiple Choice Multiple Answer
Question
What are the advantages of Secondary Data?
Correct Answer
Easy Accessibility , Economy , A basis for further research
Your Answer
Easy Accessibility , Economy , A basis for further research

True/False
Question
The starting point of the semantic differential scale is neutral.
Correct Answer
False
Your Answer
False

Multiple Choice Multiple Answer
Question
Diagrammatic Rating scale is best used for :-
Correct Answer
Rural Respondents , Children , Illiterate Respondents
Your Answer
Children , Illiterate Respondents

Select The Blank
Question
The ________ uses a cartoon format in which one of the characters is represented as saying something.
Correct Answer
Roseinweig test
Your Answer
Roseinweig test

Select The Blank
Question
Searching & Developing Alternatives is done in ________.
Correct Answer
Exploratory Research
Your Answer
Conclusive Research

True/False
Question
Attitudes are measured through scaling and projective techniques.
Correct Answer
True
Your Answer
True

Multiple Choice Single Answer
Question
Clarity of questions and instructions for filling the form is essential in :-
Correct Answer
Mail survey
Your Answer
Mail survey

Multiple Choice Single Answer
Question
What is the publication Report?
Correct Answer
A Report with style, content according to the magazine and journals.
Your Answer
A Report with style, content according to the magazine and journals.

True/False
Question
Ratio scale does not have a zero point.
Correct Answer
False
Your Answer
False

Select The Blank
Question
________ is the final step of data acquisition plan.
Correct Answer
Data Collection
Your Answer
Data Collection

Multiple Choice Multiple Answer
Question
Ethical issues to be observed while writing a report are :-
Correct Answer
No deliberate misinterpretations , Marketing problems should be designed to suit hidden agenda , Complete confidentiality and secrecy of data
Your Answer
Complete confidentiality and secrecy of data , No deliberate misinterpretations , Marketing problems should be designed to suit hidden agenda

Multiple Choice Multiple Answer
Question
What are the advantages of Secondary Data?
Correct Answer
Easy Accessibility , Economy , A basis for further research
Your Answer
Easy Accessibility , Economy , A basis for further research

Multiple Choice Single Answer
Question
Checklists are useful for :-
Correct Answer
Factual data
Your Answer
Factual data

Multiple Choice Single Answer
Question
Evaluating the question content is the :-
Correct Answer
4th step
Your Answer
3rd step

Multiple Choice Multiple Answer
Question
Multidimensional scaling consist of :-
Correct Answer
Attribute data , Non attribute data , Similarity and preference
Your Answer
Attribute data , Non attribute data , Similarity and preference

Multiple Choice Multiple Answer
Question
A Questionnaire :-
Correct Answer
Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data
Your Answer
Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data

Select The Blank
Question
________are used for National Panel Studies.
Correct Answer
Quota controls
Your Answer
Quota controls

Multiple Choice Multiple Answer
Question
The objectives of marketing research are
Correct Answer
To understand the consumer needs and wants , To explore the new markets , To analyze the competitors
Your Answer
To understand the consumer needs and wants , To explore the new markets , To analyze the competitors

Multiple Choice Single Answer
Question
The long form of IMRB is :-
Correct Answer
Indian Market Research Bureau
Your Answer
Indian Market Research Bureau

True/False
Question
Determining the Questionnaire structure is the first step of process of Questionnaire design.
Correct Answer
False
Your Answer
False

True/False
Question
Brand image building is not important in case of industrial product for quality.
Correct Answer
False
Your Answer
False

Multiple Choice Multiple Answer
Question
Economic indicators in survey method of sales forecasting are :-
Correct Answer
Leading , Co-incident , Lagging
Your Answer
Leading , Co-incident , Lagging

Multiple Choice Single Answer
Question
A multivariate Statistical technique that uses a class of procedures for data reduction & summarization is known as :-
Correct Answer
Factor analysis
Your Answer
Factor analysis

True/False
Question
Rural SEC Grid is based on Education and Monthly Household Income
Correct Answer
False
Your Answer
False

Select The Blank
Question
Factor analysis is based on linear relationship through which ________ is derived.
Correct Answer
Factor loading
Your Answer
Factor loading

Multiple Choice Single Answer
Question
District Gazetteer Giving the information about population, public enterprises, development etc. is an example of :-
Correct Answer
Government Publications
Your Answer
Government Publications

Select The Blank
Question
The responsibility of a client towards a research firm include ________.
Correct Answer
Disclosure of relevant proprietary data
Your Answer
Disclosure of relevant proprietary data

Multiple Choice Single Answer
Question
In Delphi method experts or knowledgeable people are invited to give their forecast :-
Correct Answer
Without giving reasons
Your Answer
Without giving reasons

Select The Blank
Question
Data interpretation requires ________ and logical skills.
Correct Answer
Qualitative
Your Answer
Quantitative

Select The Blank
Question
Interpretation of results is highly subjective in ________.
Correct Answer
Projective techniques
Your Answer
Projective techniques

Multiple Choice Single Answer
Question
Short range forecast is done for the duration of :-
Correct Answer
Upto 1 year
Your Answer
Upto 1 year

Select The Blank
Question
In MDS the impact of pricing can be studied for the comparison of ________.
Correct Answer
Spatial maps
Your Answer
Spatial maps

Multiple Choice Multiple Answer
Question
Cluster analysis is used in :-
Correct Answer
Market segment , Understanding buyer behavior , Selecting test markets for various marketing strategies
Your Answer
Market segment , Understanding buyer behavior , Selecting test markets for various marketing strategies

Select The Blank
Question
The ________ uses a cartoon format in which one of the characters is represented as saying something.
Correct Answer
Roseinweig test
Your Answer
Roseinweig test

Multiple Choice Multiple Answer
Question
Pretesting of Questionnaire includes testing of :-
Correct Answer
Question content , Time taken to answer questions , Categorisation
Your Answer
Question content , Time taken to answer questions , Categorisation

Multiple Choice Multiple Answer
Question
The respondents in the research of Pharma companies are :-
Correct Answer
Doctors , Patients , Pharmacists
Your Answer
Doctors , Patients , Pharmacists

Multiple Choice Single Answer
Question
Top of mind recall is observed in :-
Correct Answer
Attitude Research
Your Answer
Attitude Research

True/False
Question
In Conjoint analysis, the assumption is that an individual is incapable of ranking options on basis of some criterion.
Correct Answer
False
Your Answer
False

Select The Blank
Question
________ is the final step of data acquisition plan.
Correct Answer
Data Collection
Your Answer
Data Collection

Match The Following
Question
Correct Answer
Your Answer
Post launch research
Usage and attitude
Usage and attitude
Target respondents
Doctors
Dealers
Sampling procedure
Area sampling
Area sampling
Pre launch research
Clinical trials and formulations
Clinical trials and formulations

True/False
Question
Sample size tends to be inversely proportional to cost of sampling.
Correct Answer
True
Your Answer
True

Select The Blank
Question
________ can be used for the diagrammatic rating scale.
Correct Answer
Pictures
Your Answer
Pictures

True/False
Question
The technique in which respondents are provided with incomplete sentences which they can complete as they choose to do so, is known as Construction technique.
Correct Answer
False
Your Answer
False

Multiple Choice Multiple Answer
Question
While formulating the research purpose the following points should be taken into consideration :-
Correct Answer
What are the problems or opportunities? , What are the decision alternatives? , Who are the users of the research?
Your Answer
What is the cost of the research? , What are the problems or opportunities? , Who are the users of the research?

True/False
Question
Balance Sheet is an internal unpublished data.
Correct Answer
False
Your Answer
False

Multiple Choice Single Answer
Question
A list of population members used to obtain a sample is known as the:-
Correct Answer
Sampling frame
Your Answer
Sampling frame

True/False
Question
In data interpretation, cross tabulation is the distribution of one variables.
Correct Answer
False
Your Answer
False

Multiple Choice Single Answer
Question
Sales forecast helps to decide the :-
Correct Answer
Purchase of inventory
Your Answer
Market potential

Multiple Choice Multiple Answer
Question
A good Research Design should ensure that the data is gathered :-
Correct Answer
Accurately , Timely , Economically
Your Answer
Accurately , Timely , Economically

True/False
Question
In regression analysis, dependent variables can be expressed as a linear function of impendent variables.
Correct Answer
True
Your Answer
True

Multiple Choice Single Answer
Question
The conjoint analysis helps to enable company's to :-
Correct Answer
Conduct brand swot analysis
Your Answer
Conduct brand swot analysis

True/False
Question
In Conjoint analysis ranking of total utility is done from highest to lowest.
Correct Answer
True
Your Answer
True

Select The Blank
Question
In industrial product research, newer raw materials are studied for ________ and functional advantages.
Correct Answer
Pricing
Your Answer
Pricing

Multiple Choice Single Answer
Question
What is Executive Report?
Correct Answer
Report for decision makers
Your Answer
Report for decision makers

Match The Following
Question
Correct Answer
Your Answer
Automotive Research Association Of India
Pune
Pune
Bharat Leather Corpn. Ltd.
Agra
Agra
Cashew Corporation Of India Ltd.
Cochin
Cochin
Cement Corporation Of India Ltd.
New Delhi
New Delhi

Multiple Choice Multiple Answer
Question
Issues which a Doctors seeks regarding a product are :-
Correct Answer
Amount of Drugs required , Indications for prescription , Efficiency over all time needed for drug concentration in the body
Your Answer
Amount of Drugs required , Indications for prescription , Efficiency over all time needed for drug concentration in the body

Select The Blank
Question
Market Research is a ________ industry in India.
Correct Answer
Growing
Your Answer
Growing

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Labels: Marketing Research

Marketing Research - 1

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

True/False
Question
Use of data analysis programme is the analysis strategy .
Correct Answer
True
Your Answer
True

Multiple Choice Single Answer
Question
District Gazetteer Giving the information about population, public enterprises, development etc. is an example of :-
Correct Answer
Government Publications
Your Answer
Government Publications

Select The Blank
Question
Taking the responses on which political party will win the upcoming election is known as ________.
Correct Answer
Opinion Poll
Your Answer
Opinion Poll

True/False
Question
When target respondents are intercepted and shopping areas, it is called Mall Intercept.
Correct Answer
True
Your Answer
True

Multiple Choice Multiple Answer
Question
Spontaneous response from respondent is possible in :-
Correct Answer
Free response questions , Probing questions , Unstructured questions
Your Answer
Free response questions , Unstructured questions

Multiple Choice Single Answer
Question
In Report writing, letter of transmission indicates :-
Correct Answer
To whom the report is submitted, reason for research and official authorization
Your Answer
To whom the report is submitted, reason for research and official authorization

Multiple Choice Single Answer
Question
Scale Intervals can be used for
Correct Answer
Age
Your Answer
Family life style

Multiple Choice Single Answer
Question
The test which consists of a series of pictures about which the subject is asked to tell a story is called :-
Correct Answer
Thematic Apperception Test
Your Answer
Thematic Apperception Test

True/False
Question
Descriptive research is a type of conclusive research.
Correct Answer
True
Your Answer
True

True/False
Question
Balance Sheet is an internal unpublished data.
Correct Answer
False
Your Answer
False

Multiple Choice Multiple Answer
Question
Transcribing data is involved :-
Correct Answer
Coding sheet on the disk , Transferring the coded data from the questionnaires , Coding sheet on to magnetic tapes or directly into computers
Your Answer
Coding sheet on the disk , Transferring the coded data from the questionnaires , Coding sheet on to magnetic tapes or directly into computers

Select The Blank
Question
In conjoint analysis it may be difficult to ascribe or describe ________ for certain products.
Correct Answer
Attributes
Your Answer
Attributes

Multiple Choice Single Answer
Question
Which is the institution specialising in Pharma Research?
Correct Answer
Central Drug Research Institute, Lucknow
Your Answer
Central Drug Research Institute, Lucknow

Select The Blank
Question
________represents a close ended question.
Correct Answer
Scales
Your Answer
Probing

Select The Blank
Question
Interpretation of results is highly subjective in ________.
Correct Answer
Projective techniques
Your Answer
Projective techniques

Multiple Choice Multiple Answer
Question
Stimulated Test Marketing can be used in :-
Correct Answer
Product Concept testing , Pilot study before National launch , Packaging Appropriateness
Your Answer
Product Concept testing , Pilot study before National launch

Select The Blank
Question
In online surveys,________ works like focus groups.
Correct Answer
Chat sessions
Your Answer
Downloadable interactive surveys

True/False
Question
Technical jargon should be used when unavoidable.
Correct Answer
True
Your Answer
True

Multiple Choice Multiple Answer
Question
Which publications can be used for research on automobile industry?
Correct Answer
Auto spark , Automobile Reporter , Auto Age
Your Answer
Auto spark , Auto Age

Multiple Choice Multiple Answer
Question
Cluster analysis is used in :-
Correct Answer
Market segment , Understanding buyer behavior , Selecting test markets for various marketing strategies
Your Answer
Selecting test markets for various marketing strategies , Market segment , Understanding buyer behavior

True/False
Question
Range is the simplest measure of calculation of mean.
Correct Answer
False
Your Answer
False

Match The Following
Question
Correct Answer
Your Answer
Automotive Research Association Of India
Pune
Mumbai
Bharat Leather Corpn. Ltd.
Agra
Agra
Cashew Corporation Of India Ltd.
Cochin
Cochin
Cement Corporation Of India Ltd.
New Delhi
New Delhi

Multiple Choice Single Answer
Question
Descriptors describing the selection criteria of the individuals needed for the study are known as:
Correct Answer
Respondent Descriptors
Your Answer
Respondent Descriptors

True/False
Question
In data interpretation, cross tabulation is the distribution of one variables.
Correct Answer
False
Your Answer
False

Multiple Choice Multiple Answer
Question
Ethical issues to be observed while writing a report are :-
Correct Answer
No deliberate misinterpretations , Marketing problems should be designed to suit hidden agenda , Complete confidentiality and secrecy of data
Your Answer
No deliberate misinterpretations , Complete confidentiality and secrecy of data

Select The Blank
Question
In two mode, two way data of MDS, the products can be compared on the basis of ________ .
Correct Answer
Objective and perceived attributes
Your Answer
Objective and perceived attributes

Multiple Choice Single Answer
Question
Utilities of conjoint analysis are arrived through :-
Correct Answer
Iterative technique
Your Answer
Iterative technique

Multiple Choice Multiple Answer
Question
Semantic Differential Scale can be used for :-
Correct Answer
Rating the Program " Jassi Jaisi Koi Nahin" , Rating the service at Hotel Taj , Rating the success of a new software
Your Answer
Rating the Program " Jassi Jaisi Koi Nahin" , Rating the service at Hotel Taj , Rating the success of a new software

Match The Following
Question
Correct Answer
Your Answer
Getting the feel of possibility of a candidate winning in an election
Telephonic
Observation
Exploring the conversion rate at a retail outlet
Observation
Telephonic
Getting the feedback of demonstration of a food processor
Experimental
Direct interviews
Getting the responses from experts regarding a new chemical
Postal Survey
Questionnaire method

Multiple Choice Single Answer
Question
Validation is fundamental step in research because :-
Correct Answer
It ensures that data has accurately measured
Your Answer
It ensures that data has accurately measured

Multiple Choice Multiple Answer
Question
Ethics in Marketing Research underline the three basic responsibilities that includes :-
Correct Answer
Responsibility towards the respondent , Responsibility towards the researcher , Responsibility towards the client
Your Answer
Responsibility towards the research process , Responsibility towards the respondent , Responsibility towards the client

Multiple Choice Multiple Answer
Question
Which of the following are the research obligations to the client?
Correct Answer
Honest and clear reporting , Briefing regarding study limitation , Explanation of Report Conclusions and aiding client's application
Your Answer
Honest and clear reporting , Briefing regarding study limitation

Select The Blank
Question
In absence of proper________ the market research becomes a data collection exercise.
Correct Answer
Problem Definition
Your Answer
Problem Definition

Multiple Choice Multiple Answer
Question
The objective of Questionnaire design is to seek consistency with :-
Correct Answer
Method of data collection , Research objective , Respondent's willingness to answer questions on the subject
Your Answer
Research objective , Respondent's willingness to answer questions on the subject

True/False
Question
The popularity of Likert scale is due to its ease of construction and administration.
Correct Answer
True
Your Answer
True

True/False
Question
Likert Scale is relatively easy to construct and administer.
Correct Answer
True
Your Answer
True

Multiple Choice Multiple Answer
Question
Which publications can be refered for the research on Cotton & Textile Industry?
Correct Answer
Texprocil Bulletin , Indian Textile Bulletin , Indian Cotton Mills Federation Journal
Your Answer
Texprocil Bulletin , Indian Textile Bulletin , Indian Cotton Mills Federation Journal

Multiple Choice Single Answer
Question
What is the source of information to know the technical details of norms for using construction chemicals?
Correct Answer
Indian Concrete Journal
Your Answer
Chemical Manufacturers Directory

Select The Blank
Question
Kurtosis is measure of ________ or flatness of curve defined by the frequency distribution.
Correct Answer
Relative peakedness
Your Answer
Relative peakedness

Multiple Choice Single Answer
Question
Ultra violet ink is used to disguise customer coding. This activity is :-
Correct Answer
A disapproved method
Your Answer
To protect the identity of the respondent

Multiple Choice Single Answer
Question
A process of recognizing and noting people is known as :-
Correct Answer
Direct Observation Method
Your Answer
Direct Observation Method

Select The Blank
Question
Pie chart is a round chart divided into sections denoting ________ associated with each value.
Correct Answer
percentage
Your Answer
percentage

Select The Blank
Question
In MDS the impact of pricing can be studied for the comparison of ________.
Correct Answer
Spatial maps
Your Answer
Spatial maps

Multiple Choice Single Answer
Question
Report presentation methodology deals with :-
Correct Answer
Research design, technique employees and justification
Your Answer
Research design, technique employees and justification

Multiple Choice Multiple Answer
Question
Online survey methods include :-
Correct Answer
Email survey , HTML survey , Downloadable interactive surveys
Your Answer
Email survey , Downloadable interactive surveys

True/False
Question
The person conducting pharma research should be well qualified so that not to waste Doctors time.
Correct Answer
True
Your Answer
True

Select The Blank
Question
Data cleaning is done through extensive checks for________.
Correct Answer
Consistency and treatment of missing responses
Your Answer
Consistency and treatment of missing responses

Multiple Choice Multiple Answer
Question Which publications can be refered for the research on Cotton & Textile Industry?
Correct Answer Indian Cotton Mills Federation Journal , Texprocil Bulletin , Indian Textile Bulletin
Your Answer Indian Textile Bulletin , Indian Cotton Mills Federation Journal

Multiple Choice Multiple Answer
Question Diagrammatic Rating scale is best used for :-
Correct Answer Rural Respondents , Children , Illiterate Respondents
Your Answer Rural Respondents , Children , Illiterate Respondents

True/False
Question In trend analysis Y= L x S x C x I where Time = long term movement, seasonal and cyclical and irregular.
Correct Answer False
Your Answer True

True/False
Question In data interpretation, cross tabulation is the distribution of one variables.
Correct Answer False
Your Answer False

True/False
Question Descriptive research is a type of conclusive research.
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer
Question In resources for marketing research skilled staff plays an important role in :-
Correct Answer Maintaining data , Dealing with different situation and problems , Timely completion of research
Your Answer Maintaining data , Dealing with different situation and problems , Timely completion of research

Multiple Choice Multiple Answer
Question The objectives of marketing research are
Correct Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors
Your Answer To understand the consumer needs and wants , To explore the new markets , To analyze the competitors

True/False
Question Quota controls are used for National Panel Studies.
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question What is ment by the value of Research Information?
Correct Answer Cost Benefit Analysis of the data
Your Answer How valuable the data is for the client

Multiple Choice Single Answer
Question A multivariate technique which attempts to ascertain the relation between a given variable & a no of other variables is known as :-
Correct Answer Regression analysis
Your Answer Regression analysis

Select The Blank
Question The efficiency of OTC products is checked by ________ ONLY
Correct Answer Manufacturers
Your Answer Manufacturers

Multiple Choice Single Answer
Question Handling large amounts of data is possible through :-
Correct Answer Data warehousing
Your Answer Data warehousing

True/False
Question Balance Sheet is an internal unpublished data.
Correct Answer False
Your Answer False

Multiple Choice Single Answer
Question Point of Purchase(POP) is researched through :-
Correct Answer Forced Exposure Test
Your Answer Forced Exposure Test

Select The Blank
Question ________ is the determinant of how people act.
Correct Answer Knowledge
Your Answer Information

True/False
Question In Conjoint analysis ranking of total utility is done from highest to lowest.
Correct Answer True
Your Answer True

Select The Blank
Question In online surveys,________ works like focus groups.
Correct Answer Chat sessions
Your Answer Chat sessions

Multiple Choice Single Answer
Question A process of recognizing and noting people is known as :-
Correct Answer Direct Observation Method
Your Answer Direct Observation Method

Select The Blank
Question Pie chart is a round chart divided into sections denoting ________ associated with each value.
Correct Answer percentage
Your Answer percentage

Select The Blank
Question In cluster analysis linkage is based on ________distance or neighbour rule
Correct Answer Minimum
Your Answer Minimum

Select The Blank
Question The significance of Market Research is increasing due to shift from ________ competition.
Correct Answer Price to non price
Your Answer Price to non price

Multiple Choice Multiple Answer
Question Vendor evaluation has to be done to select best vendor for :-
Correct Answer Price , Reliability , Credit
Your Answer Price , Reliability , Credit

True/False
Question Market Research & Marketing Research can be used interchangeably.
Correct Answer False
Your Answer False

Match The Following
Question Correct Answer Your Answer

Dangler POP POP

POP Communication medium Communication medium

Opinion Polls Daily basis Daily basis

Corporate Image Study Advertising research Advertising research

Multiple Choice Single Answer
Question Verbalization of Attitude is known as :-
Correct Answer Opinion
Your Answer Opinion

True/False
Question Factor loading is the correlation between a factor and a variable in a factor analysis.
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer
Question Adhoc methods for determining Sample size are :-
Correct Answer Rules of thumb , Budget constraint , Comparable studies
Your Answer Rules of thumb , Budget constraint , Comparable studies

Multiple Choice Multiple Answer
Question Which of the following are the types of Sales and Market Research?
Correct Answer Market Characteristics Study , Establishment of Quota and Territories , Market Share Analysis Study
Your Answer Market Share Analysis Study , Market Characteristics Study , Establishment of Quota and Territories

Multiple Choice Multiple Answer
Question Characteristics of Open ended Questions include :-
Correct Answer They develop rapport with the respondent , They help in exploratory research , Unanticipated views of the respondent are obtained
Your Answer They develop rapport with the respondent , They help in exploratory research , Unanticipated views of the respondent are obtained

True/False
Question Data published by the audit bureau of circulation is an external published data.
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question What is the publication Report?
Correct Answer A Report with style, content according to the magazine and journals.
Your Answer A Report with style, content according to the magazine and journals.

Multiple Choice Multiple Answer
Question An ideal Questionnaire :-
Correct Answer Is short and concise , Has specific questions , Has uncluttered layout
Your Answer Is short and concise , Has specific questions , Has uncluttered layout

Select The Blank
Question ________represents a close ended question.
Correct Answer Scales
Your Answer Scales

Multiple Choice Single Answer
Question "Structured"/ "Unstructured" Questionnaire is a classification based on the :-
Correct Answer Degree of formality
Your Answer Degree of formality

Multiple Choice Multiple Answer
Question A Questionnaire :-
Correct Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data
Your Answer Motivates a respondent to respond , Facilitates data processing , Is an instrument for seeking and recording data

Match The Following
Question Correct Answer Your Answer

Bharat Leather Corpn. Ltd. Agra Agra

Cashew Corporation Of India Ltd. Cochin Cochin

Cement Corporation Of India Ltd. New Delhi New Delhi

Automotive Research Association Of India Pune Pune

Select The Blank
Question ________must cover all possible contingencies.
Correct Answer Branching questions
Your Answer Checklist

Multiple Choice Single Answer
Question In Market Research, Research Director must oversees :-
Correct Answer Execution of research at each stage
Your Answer Budget of Research

Select The Blank
Question In mail survey, the questionnaire is ________.
Correct Answer Self administered
Your Answer Self administered

Multiple Choice Multiple Answer
Question For logical concrete and helpful interpretation which things are the most important?
Correct Answer Interpretation should be honest and undistorted , Infrequent answers should not go unnoticed , Objective and fundamental principal should always be dealt first
Your Answer Interpretation should be honest and undistorted , Objective and fundamental principal should always be dealt first , Averages are merely tendency and generalization

Multiple Choice Multiple Answer
Question In data analysis, the analysis methods are :-
Correct Answer Examine difference , Analyze experimental data , Investigate association
Your Answer Examine difference , Analyze experimental data , Investigate association

Select The Blank
Question In Marketing Research, written contract should contain feedback on ________.
Correct Answer Findings and implementation
Your Answer Research Methodology

Multiple Choice Single Answer
Question Market Research is done to
Correct Answer Explore the Opportunities
Your Answer Explore the Opportunities

True/False
Question Simple tabulation is the relationship between two or more variables.
Correct Answer False
Your Answer False

Multiple Choice Multiple Answer
Question The responses for the 'education' of a respondent can include
Correct Answer Not disclosed , Illiterate , Literate without formal schooling
Your Answer Illiterate , Literate without formal schooling

True/False
Question Motivation research is easy to handle as it deals with qualitative variables in human beings who are dynamic.
Correct Answer False
Your Answer False

Select The Blank
Question
________must cover all possible contingencies.
Correct Answer
Branching questions
Your Answer
Branching questions

Multiple Choice Single Answer
Question
Ultra violet ink is used to disguise customer coding. This activity is :-
Correct Answer
A disapproved method
Your Answer
To protect the identity of the respondent

Multiple Choice Single Answer
Question
This question is based on the case study of "REVIVAL OF THREE STAR HOTEL". The Hotel was experiencing a decline in business. The Management decided to attract business executives as :-
Correct Answer
There was a decline in occupancy in the hotel
Your Answer
There was a decline in occupancy in the hotel

Select The Blank
Question
A specific change in lifestyle is indicated by ________
Correct Answer
Psychographics
Your Answer
Socio-economic class

Match The Following
Question
Correct Answer
Your Answer
Mother-tongue
Assamese
Assamese
Food habits
Demographic
Demographic
Town Classification
Metro
Metro
Household Structure
Joint family
Village

Multiple Choice Single Answer
Question
Market Research involves
Correct Answer
Collection and Analysis of Data
Your Answer
Collection and Analysis of Data

True/False
Question
Protection against unqualified researchers is a responsibility of the client.
Correct Answer
False
Your Answer
False

Multiple Choice Multiple Answer
Question
Dichotomous form of questions can be observed in :-
Correct Answer
Branching questions , Qualifying questions , Opening questions
Your Answer
Branching questions , Qualifying questions , Opening questions

Multiple Choice Multiple Answer
Question
Ethics in Marketing Research underline the three basic responsibilities that includes :-
Correct Answer
Responsibility towards the respondent , Responsibility towards the client , Responsibility towards the researcher
Your Answer
Responsibility towards the research process , Responsibility towards the respondent , Responsibility towards the client

True/False
Question
Question phrasing and structure are eliminated in Semantic differential scale.
Correct Answer
True
Your Answer
True

Multiple Choice Multiple Answer
Question
For logical concrete and helpful interpretation which things are the most important?
Correct Answer
Interpretation should be honest and undistorted , Infrequent answers should not go unnoticed , Objective and fundamental principal should always be dealt first
Your Answer
Interpretation should be honest and undistorted , Infrequent answers should not go unnoticed , Objective and fundamental principal should always be dealt first

Multiple Choice Multiple Answer
Question
A questionnaire can be filled through different means like :-
Correct Answer
Observation , Personal interview , Telephone interview
Your Answer
Observation , Personal interview , Telephone interview

True/False
Question
Likert Scale is relatively easy to construct and administer.
Correct Answer
True
Your Answer
True

True/False
Question
Telephonic surveys can be used to identify the acceptability of the food processor after demonstration.
Correct Answer
False
Your Answer
True

Select The Blank
Question
________ is the determinant of how people act.
Correct Answer
Knowledge
Your Answer
Opinion

Multiple Choice Multiple Answer
Question
Vendor evaluation has to be done to select best vendor for :-
Correct Answer
Price , Reliability , Credit
Your Answer
Reliability , Credit , Longer relationship

Multiple Choice Single Answer
Question
Where the Railways, Research, Designs & Standards Organisation is based?
Correct Answer
Lucknow
Your Answer
Lucknow

True/False
Question
Regression analysis can be used in sales forecasting to measure the relationship between company's sales and other economic variables.
Correct Answer
True
Your Answer
True

Multiple Choice Single Answer
Question
The unit about which information is collected for analysis is called:-
Correct Answer
Element
Your Answer
Respondent

Multiple Choice Multiple Answer
Question
Non hierarchical procedure of cluster analysis further has other subtypes like:-
Correct Answer
Sequential threshold , Parallel threshold , Optimizing partitioning
Your Answer
Parallel threshold , Optimizing partitioning

Multiple Choice Single Answer
Question
What is the first step in the Research Design Process?
Correct Answer
Problem Identification
Your Answer
Problem Identification

Select The Blank
Question
In cluster analysis linkage is based on ________distance or neighbour rule
Correct Answer
Minimum
Your Answer
Average

True/False
Question
Technical jargon should be used when unavoidable.
Correct Answer
True
Your Answer
False

Multiple Choice Single Answer
Question
Industrial product research was earlier restricted to :-
Correct Answer
Demand Forecasting
Your Answer
Demand Forecasting

Multiple Choice Single Answer
Question
Which scale can be best used for rural surveys?
Correct Answer
Diagrammatic Rating Scale
Your Answer
Diagrammatic Rating Scale

Select The Blank
Question
In ________ forecast, he collects all information in his mind and based on his vast experience he makes forecast.
Correct Answer
Munshi
Your Answer
Munshi

Multiple Choice Single Answer
Question
A nonhierarchical clustering procedure determines a cluster centre & then groups all objects within a prespecified threshold value from centre is known as :-
Correct Answer
Segmental threshold method
Your Answer
Segmental threshold method

True/False
Question
Sales quotas are set before estimation of market potential and sales territories.
Correct Answer
False
Your Answer
False

Select The Blank
Question
________ type of question allow response in affirmative or negative.
Correct Answer
Dichotomous
Your Answer
Dichotomous

True/False
Question
A Show card is the identity of the researcher conducting the interview
Correct Answer
False
Your Answer
False

Multiple Choice Multiple Answer
Question
Stimulated Test Marketing can be used in :-
Correct Answer
Product Concept testing , Pilot study before National launch , Packaging Appropriateness
Your Answer
Product Concept testing , Pilot study before National launch , Packaging Appropriateness

Multiple Choice Multiple Answer
Question
In resources for marketing research skilled staff plays an important role in :-
Correct Answer
Timely completion of research , Maintaining data , Dealing with different situation and problems
Your Answer
Dealing with different situation and problems , Timely completion of research , Defining major problems

Multiple Choice Multiple Answer
Question
The responses for the 'education' of a respondent can include
Correct Answer
Not disclosed , Illiterate , Literate without formal schooling
Your Answer
Illiterate , Literate without formal schooling , Student

Select The Blank
Question
________ research describes some aspects of market characteristics.
Correct Answer
Descriptive
Your Answer
Causal

Multiple Choice Single Answer
Question
In pre launch research of Pharmaceutical products, it is conducted for
Correct Answer
Clinical trials under controlled parameters for efficiency and side effects
Your Answer
Clinical trials under controlled parameters for efficiency and side effects

Select The Blank
Question
Searching & Developing Alternatives is done in ________.
Correct Answer
Exploratory Research
Your Answer
Exploratory Research

Multiple Choice Multiple Answer
Question
Market & Sales Analysis helps management in :-
Correct Answer
Developing company's sales plan (short and long term) , Setting standards of sales performance , Estimating total sales force needed in future
Your Answer
Developing company's sales plan (short and long term) , Setting standards of sales performance , Estimating total sales force needed in future

True/False
Question
In MDS, when input data is ratio scaled, it is called as non-metric MDS.
Correct Answer
False
Your Answer
False

Multiple Choice Single Answer
Question
Report presentation methodology deals with :-
Correct Answer
Research design, technique employees and justification
Your Answer
Research design, technique employees and justification

True/False
Question
Factor loading is the correlation between a factor and a variable in a factor analysis.
Correct Answer
True
Your Answer
True

Select The Blank
Question
________represents a close ended question.
Correct Answer
Scales
Your Answer
Scales

Multiple Choice Single Answer
Question
While determining the interviewing process, the researcher is confronted with :-
Correct Answer
Ascertaining the communication media
Your Answer
Issue of content of the question

Multiple Choice Multiple Answer
Question
Which of the following are the types of Sales and Market Research?
Correct Answer
Market Share Analysis Study , Market Characteristics Study , Establishment of Quota and Territories
Your Answer
Market Share Analysis Study , Market Characteristics Study , Establishment of Quota and Territories

Select The Blank
Question
Spontaneous responses are obtained in ________ questions.
Correct Answer
Open ended
Your Answer
Open ended

Match The Following
Question
Correct Answer
Your Answer
Wording of the question
Step 5
Step 1
Question response format
Step 4
Step 3
Typography
Step 7
Step 4
Interviewing process
Step2
Step2

Select The Blank
Question
________ are the internalized factors that cause people to behave the way they do.
Correct Answer
Motives
Your Answer
Motives

Multiple Choice Multiple Answer
Question
Projective techniques draw inferences about :-
Correct Answer
Personality structure , Marketing situation , Deep seated biases
Your Answer
Personality structure , Deep seated biases

Question Constant Sum Scale (assigning points) can be used for :-
Correct Answer How different household would spend a fixed amount in a
Month , How different household would spend a fixed amount on entertainment
, How different respondents spend their Sunday
Question Through cluster analysis objects/cases are classified into
relatively________ group called cluster. Homogeneous
Question In MDS, when input data is ratio scaled, it is called as
non-metric MDS. Correct Answer False
Select The Blank
Question In Snowball sampling, (samples selected based on the initial
set of samples) initial sample sizes selected using probability methods but
additional units are obtained through information supplied by initial units
called________. Correct Answer Referrals
Question The producers in the sellers' market are also forced to take
decisions based on the market information because
Correct Answer The resources are scarce
Question Complete________ of respondent and secrecy of data should be
maintained. Correct Answer confidentiality
Question SIRDO is the abbreviation of?
Correct Answer Small Industries Research & Development Organization
Question Main features of Technical Report are :-
Correct Answer Minute details of planning data collection, Analysis
Interpretation
Question ________ can be used for the diagrammatic rating scale. Correct
Answer Pictures
Question Mean or average value is used to estimate when data have been
collected using :- Correct Answer Interval or ratio scale
Question ________ type of question allow response in affirmative or
negative. Correct Answer Dichotomous [yes / No]
Question In Conjoint analysis, the assumption is that an individual is
Incapable of ranking options on basis of some criterion. Correct Answer
False
Question Which of the following is the source of Internal Published
Data?
Correct Answer Chairman's Statement
Question The impact of promotional slogans on the consumers can be
studied With Correct Answer Association technique
Question In hierarchical method of cluster analysis is again divided
into
Correct Answer Centrioid method, Linkage, Variance
Question Market Research is a ________ industry in India. Correct
Answer Growing
Question In resources for marketing research skilled staff plays an
important role in :- Correct Answer Maintaining data, Dealing with
different situation and Problems, Timely completion of research
Question Specialized techniques of Market Research include :-
Correct Answer National Readership survey , Forced Exposure test ,
Consumer Panels
Question A questionnaire can be filled through different means like :-
Correct Answer Observation, Personal interview , Telephone interview
Question Position Bias is a possibility in ________Questions. Correct
Answer Multiple choice
Question National Bureau of economic research publishes data for
lagging, Coincidental and leading indicators based on ________. Correct
Answer 350 time's series
Question Multidimensional scaling, does not explain:- Correct Answer
Perception about the brands
Question The objective of Questionnaire design is to seek consistency
with
Correct Answer Method of data collection , Research objective ,
Respondent's willingness to answer questions on the subject
Question In conjoint analysis ranking involves complex trade offs.
Correct Answer True
Question In absence of proper________ the market research becomes a data
collection exercise. Correct Answer Problem Definition
Question Quota controls are used for National Panel Studies. Correct
Answer True
Question Which of the following represents a sampling error ?
Correct Answer Selected sample not representative of the population
Question Close ended Questions are time consuming and costly exercise.
Correct Answer False
Question A good Research Design should ensure that the data is gathered :-

Correct Answer Accurately , Timely , Economically
Question In pre launch research of Pharmaceutical products, it is
conducted
for Correct Answer Clinical trials under controlled parameters for
efficiency and side effects

Question Reports printed by the professional bodies are external
unpublished data. Correct Answer False

Question Bibliography contains ________.
Correct Answer Information of references and secondary data

Question Dichotomous form of questions can be observed in :-
Correct Answer Branching questions , Qualifying questions , Opening
questions
Question Identify the Close ended question type :-
Correct Answer Scales
Question The ________ has set up districts and boundaries based on
homogeneity of socio-cultural parameters.
Correct Answer State Re-organization Commission
Question Market Research is done to
Correct Answer Explore the Opportunities
Question "Structured"/ "Unstructured" Questionnaire is a classification
based on the :-
Correct Answer Degree of formality
Question In data analysis simple tabulation shows the distribution of
:-
Correct Answer One variable at a time
Question The questionnaire design is a process involving :-
Correct Answer 10 steps
Question Mean or average value is used to estimate when data have been
collected using :-
Correct Answer Interval or ratio scale
Question The objectives of marketing research are
Correct Answer To understand the consumer needs and wants , To explore
the new markets , To analyze the competitors

Question Diagnostic methods of sales forecasting are :-
Correct Answer Munshi Forecasts , Last Horse method , Delphi method

Question Top of mind recall is observed in :-
Correct Answer Attitude Research

Question The efficiency of OTC products is checked by ________ ONLY
Correct Answer Manufacturers
Question Sales representative work load depends on average order size.
Correct Answer True

Question Specialized techniques of Market Research include :-
Correct Answer National Readership survey , Forced Exposure test ,
Consumer
Panels

Question ________must cover all possible contingencies.
Correct Answer Branching questions

Question In exploratory research, the sample is very large and represents
a
class. Correct Answer False

Question This question is based on the case study of "REVIVAL OF THREE
STAR HOTEL". The Hotel was experiencing a decline in business. The
Management decided to attract business executives as :-
Correct Answer There was a decline in occupancy in the hotel
Question The responses for the 'education' of a respondent can include
Correct Answer Not disclosed , Illiterate , Literate without formal
schooling

Question Semantic differential scale is only three point rating scale.
Correct Answer False

Question Market Research & Marketing Research can be used
interchangeably.
Correct Answer False
Question This question is based on the case study of "THE BOOKSHOP".
What
facilitated the idea of starting a copy service ?
Correct Answer Availability of the shop next door on lease

Question A good Research Design should ensure that the data is gathered
:-
Correct Answer Accurately , Timely , Economically

Question Ethics in Marketing Research underline the three basic
responsibilities that includes :- Responsibility towards the respondent ,
Responsibility towards the client , Responsibility towards the researcher

Question Range is the simplest measure of calculation of mean.
Correct Answer False

Question While determining the interviewing process, the researcher is
confronted with :- Correct Answer Ascertaining the communication media

Select The Blank
Question Long form of NDDB is ________.
Correct Answer National Dairy Development Board

True/False
Question A Specific change in lifestyle is indicated through Demography
Correct Answer False

Question In cluster analysis linkage is based on ________distance or
neighbor rule Correct Answer Minimum
Question The person conducting pharma research should be well qualified so

that not to waste Doctors time.
Correct Answer True

Question Taking the responses on which political party will win the
upcoming election is known as ________.
Correct Answer Opinion Poll

Question In regression analysis, dependent variables must be measured on

nominal scale. Correct Answer False

Question Factor loading is the correlation between a factor and a
variable
in a factor analysis. Correct Answer True

Question A list of population members used to obtain a sample is known
as
the:- Correct Answer Sampling frame

Question In trend analysis Y= L x S x C x I where Time = long term
movement, seasonal and cyclical and irregular.
Correct Answer False

Question While formulating the research purpose the following points
should
be taken into consideration :-
Correct Answer What are the problems or opportunities? , What are the
decision alternatives? , Who are the users of the research?
Select The Blank
Question Respondent's imagination is tested in ________.
Correct Answer Rorschach test Inkblot

Multiple Choice Multiple Answer
Question Which are the Export Promotion Councils?
Correct Answer Cashew Export Promotion Council , Handloom Export
Promotion
Council , Gem & Jewellery Export Promotion Council

Question The producers in the sellers' market are also forced to take
decisions based on the market information because
Correct Answer The resources are scarce

Question What are the various subparts of research objectives?
Correct Answer Research Questions , Hypothesis Development , Research
Boundaries

at 6:43 AM 0 comments Links to this post

Labels: Marketing Research(Set-III)

Marketing Research - 8

Question Correct Answer Your Answer

. Determine the specific data to be sought Statement of
research purpose
. Questionnaire structure Funnel approach
. Physical characteristic of questionnaire Typography
. Pretesting Eliminate flaws

Multiple Choice Multiple Answer
Question Which are the New Delhi based Research Institutions?
Correct Answer NRDC , CSIR , Cement Research Institute of India

Question The National Readership Survey(NRS) investigates :-
Correct Answer Readership by income levels , Readership by Duplication ,

Readership per copy of publication

Question A specific change in lifestyle is indicated by ________
Correct Answer Psychographics

Question Correct Answer Your Answer

. Cluster Analysis Relatively homogeneous
group

. Regression analysis Relationship between given
variable and no. Of other variables
. Co joint analysis Optimum product design
application

. Factor Analysis A class of procedures for
data reduction and summarization

Question Report presentation methodology deals with :-
Correct Answer Research design, technique employees and justification
Your Answer Research design, technique employees and justification

Question What is the significance of report?
Correct Answer Quality of report is adjudged by a report , Lead to
appropriate actionable policies and decisions. , For future references as
secondary
data

Question Which of the following are the types of Sales and Market
Research?
Correct Answer Market Share Analysis Study , Market Characteristics
Study ,
Establishment of Quota and Territories

Question Vendor evaluation has to be done to select best vendor for :-
Correct Answer Price , Reliability , Credit

Question Following are the characteristics of Factor analysis :-
Correct Answer Uses an advance forms of co-relation analysis to the
responses , Variables that are interrelated and similar are reduced to
smaller numbers
of uncorrelated factors. , The model is primarily based on liner
relationship
through which factor loading is derived.

Question Market Research is done to
Correct Answer Explore the Opportunities

Question The objectives of marketing research are
Correct Answer To understand the consumer needs and wants , To explore
the
new markets , To analyze the competitors

Question In the Funnel approach, specific questions come first and
general
questions later.
Correct Answer False
Question The client or organization should answer the queries of cost
v/s
benefits of research.
Correct Answer True

Question Correct Answer Your Answer

. Post launch research Usage and attitude
. Target respondents Doctors
. Sampling procedure Area sampling
. Pre launch research Clinical trials and
formulations

Question For the semantic differential scale the central point of the
scale
is a ________.
Correct Answer Neutral Point

Question Getting the response for television viewership from a group of
respondents over the period of six months is an example of consumer panel
survey.
Correct Answer True

Question This question is based on the case study of "BOOK JACKET". The
Publishers found that the market ________.
Correct Answer Was biased towards higher socio-economic group

Question Market Research involves
Correct Answer Collection and Analysis of Data

Question Corollary data in market analysis research is :-
Correct Answer Data related to the product but not about the product

Question Report should be terse and concise.
Correct Answer False
Multiple Choice Multiple Answer
Question A Questionnaire :-
Correct Answer Is an instrument for seeking and recording data ,
Motivates
a respondent to respond , Facilitates data processing

Match The Following
Question Correct Answer Your Answer

Skewness Symmetric distribution about mean
Array Numerical sequence either ascending or
descending

Simple Tabulation One variable distribution
Cross Tabulation Relationship between two or more
variables

Multiple Choice Single Answer
Question Top of mind recall is observed in :-
Correct Answer Attitude Research

Question Projective technique is a subtype of open ended question.
Correct Answer True

Question Sampling in which each element has known chance for inclusion in

the study is known as Probability Sampling Correct Answer True

Multiple Choice Multiple Answer
Question Factors affecting consumer decision process include :-
Correct Answer Economic factors , Intrinsic factors , External factors

Select The Blank
Question Kurtosis is measure of ________ or flatness of curve defined by

the frequency distribution. Correct Answer Relative peaked ness

Multiple Choice Multiple Answer
Question Multidimensional scaling consist of :-
Correct Answer Attribute data , Non attribute data , Similarity and
preference
Question The respondent is shown clippings of advertisements in which
Brand
names are deleted. He is then asked to identify the Brand and the media
where
it appeared. This is known as :- Correct Answer Recognition Test

Question In data analysis simple tabulation shows the distribution of :-

Correct Answer One variable at a time

Question Questionnaire Design is the Integral part of Research Design.
Correct Answer True
Your Answer True

Question Which of the following are the research obligations to the
client?
Correct Answer Honest and clear reporting , Briefing regarding study
limitation , Explanation of Report Conclusions and aiding client's
application

Question Informal interview is a ________ format of data collection.
Correct Answer Unstructured

Question Which are the Export Promotion Councils?
Correct Answer Cashew Export Promotion Council , Handloom Export
Promotion
Council , Gem & Jewellery Export Promotion Council

Question The respondent marks on a continnum between extremes his/her
feelings towards an object. This represents
Correct Answer Scaling techniques

Question Which is the journal available for footware?
Correct Answer Journal of Leather Technologists Association

Question This question is based on the case study of "RESEARCH ON
CONSUMER PRODUCTS ". The company did not have any major threat from
competition in the Indian market.
Correct Answer False

Question Factor loading is the corelation between :-
Correct Answer A factor & a Variable

Question Identification of Target Population is facilitated by :-
Correct Answer Well defined research objectives , Alternative,
reasonable/target population definitions , Specifications for exclusion in
target
population
Multiple Choice Single Answer
Question "Self Administered" personal interviews are those in which :-
Correct Answer The respondent fills the questionnaire

Question ________ translates information needs into a set of questions that
a respondent can answer.
Correct Answer A Questionnaire

Question Pie chart is a round chart divided into sections denoting ________
associated with each value.
Correct Answer percentage

Question In industrial product research the research methodologies adopted
are :-
Correct Answer In-depth interviews , Surveys , Application Research

Question In ________ method the research analyst is not concerned with
cause and research relationship.
Correct Answer Diagnostic

Question Recall level of Niram Advertisement can be found out by doing :-
Correct Answer Advertisement Effectiveness Study

Question When company prepares a long range plan it is unpublished internal
source of information.
Correct Answer True

Question Which publications can be used for research on automobile
industry?
Correct Answer Auto spark , Automobile Reporter , Auto Age

Question In mail survey, the questionnaire is ________.
Correct Answer Self administered

Question The ________ uses a cartoon format in which one of the characters
is represented as saying something.
Correct Answer Roseinweig test

Select The Blank
Question A factor's eigne value is the sum of________ of factor loading.
Correct Answer Square

Question ________ research describes some aspects of market
Characteristics.
Correct Answer Descriptive

 Marketing research Is not a substitute but an Aid to Judgement.
Steps involved in Market research: -
1. Define research purpose / problem
2. Define the research Objective
3. Estimate the value of Information
4. Select the Research Approach
5. Apply research Tactics
6. Compare cost and timings
7. Collect data
8. Analyze and Interpret collected data
9. Make recommendations and conclusions

EXPLORATORY research: - general overview of the situation but don't have any data available.
a. Personal interviews
b. Industry expert views
c. Existing secondary data
d. Qualitative research
e. Pilot survey

DESCRIPTIVE – need to obtain very specific picture of the market. Methods used:
Secondary data
Survey
Panels

CASUAL – one variable causes or determines the value of the other variables.
Similar like Lab Experimentation.

Motives – are internalized factors that cause people to behave the way they do.

SECONDARY SOURCES –
• Consumer inputs
• Industrial users
• Research reports

RATIO SCALES:

1) Respondents to indicate their choice by selecting from the options provided –ITEMISED RATING SCALE
2) Respondents to rate the set of items according to their importance – RANK ORDER SCALE
3) Assign points according to their importance – CONSTANT SUM SCALE
4) How much they agree or disagree with the set of statements – LIKERT SCALE
5) Indicate their attitude towards an organization – SEMANTIC DIFFERENTIAL SCALE

 Nominal scales – variables such as age, sex, occupation, religion, brand awareness.
 Ordinal scales – percentile, median and rank order co relation. Customer asked to show his preference for a product. PAGE 46
 Interval scales – attitude, opinions, index numbers.
 Ratio scales –unlike Interval scale doesn't have a Zero value

Types of Questions: -
Open-ended Close ended
• Free response Dichotomous
• Probing ranking
• Projective techniques: Checklist
Like showing objects multiple choices
Scaling Page 70

SAMPLING
Probability sampling | Non probability Sampling
 Simple Random | Convenience sampling
 Systematic | Snow ball sampling
 Area sampling | Quota sampling
 Stratified Sampling | Judgement Sampling
1. Systematic – samples selected by applying a regular pattern across the entire population.
2. Snowball – additional set of samples selected based on the initial set of samples
3. Convenience – Easily accessible samples are selected
4. Quota – samples selected including the minimum number from each subgroup in the population. Like Age, sex, location subgroups
5. Stratified – samples selected randomly from the strata's in the population
6. Area – samples selected as entire subgroups within the population.

7. Simple random – Simple random number tables select samples or computer generated lists
8. Judgement – respondents are chosen on basis of convenience or accessibility.

STEPS in data Analysis
Assemble
Order
Summarize
Select appropriate method

DATA ANALYSIS METHOD
Multi Linear Regression – relationship between a specific variable and the number of other variables. Ex: dollar sales value of showroom
Co-joint - relative importance of the combination of attributes as viewed by the Customer. Ex: coffee combination with Cappuccino with or without cinnamon.
Factor – reduce and summarize data.
Cluster – sorting data into clusters that exhibit similar characteristics. Helps identify new product opportunity and makes data manageable.
Multi dimensional scaling – represents perceptions and preferences of respondents as data points in geometric space. It identifies attributes and dimensions.

In Delphi method experts or knowledgeable people are invited to give their forecast: -
Without giving reasons
Question Spontaneous response from respondent is possible in :-
Correct Answer Free response questions , Probing questions , Unstructured questions
Ranking Several alternatives compared with each other at same time

Scaling technique Quantify a qualitative data

Double barreled questions Several responses at once

Checklist Check one or more of the responses listed for answers

Question Barometric methods of sales forecasting are :-
Correct Answer Historical analogy , Product like cycle concept , Survey methods

Question Top of mind recall is observed in :-
Correct Answer Attitude Research

________represents a close ended question.
Scales

Question How people allocate their time and money to certain products and factors is depicted by
Correct Answer Psychographic Variable

Question This question is based on the case study of "THE BOOKSHOP". What facilitated the idea of starting a copy service ?
Correct Answer Availability of the shop next door on lease

Question In regression analysis, dependent variables can be expressed as a linear function of impendent variables.
Correct Answer True

Question According to Lipstein, rules for minimizing non-sampling errors include :-
Correct Answer Restrict the Questionnaire to data essential to the study , Use the smallest sample consistent with research objective , Sample survey should be as easy to execute as possible

Question Economic indicators in survey method of sales forecasting are :-
Correct Answer Leading , Co-incident , Lagging

Multiple Choice Single Answer
Question Retail Store Audit uses :-
Correct Answer Random multistratified sampling

Question In industrial product research the research methodologies adopted are :-
Correct Answer In-depth interviews , Surveys , Application Research

Question The limitations with regression forecasting is that independent variables must be forecasted before forecasting the dependent variables.
Correct Answer True

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Match The Following Question
Correct Answer
Your Answer

Determine the specific data to be sought
Statement of research purpose
Statement of research purpose

Questionnaire structure
Funnel approach
Funnel approach

Physical characteristic of questionnaire
Typography
Typography

Pretesting
Eliminate flaws
Eliminate flaws

Select The Blank
Question
A factor's eigne value is the sum of________ of factor loading.
Correct Answer
Square
Your Answer
Square

Select The Blank
Question
Retail Store Audit is a quantitative feedback on________.
Correct Answer
Consumer buying patterns
Your Answer
Consumer buying patterns

True/False
Question
Rural SEC Grid is based on Education and Monthly Household Income
Correct Answer
False
Your Answer
False

Multiple Choice Single Answer
Question
A nonhierarchical clustering procedure determines a cluster centre & then
groups all objects within a prespecified threshold value from centre is
known as :-
Correct Answer
Segmental threshold method
Your Answer
Segmental threshold method

Select The Blank
Question
In ________ forecast, he collects all information in his mind and based on
his vast experience he makes forecast.
Correct Answer
Munshi
Your Answer
Munshi

Select The Blank
Question
In cluster analysis linkage is based on ________distance or neighbour rule
Correct Answer
Minimum
Your Answer
Minimum

Multiple Choice Multiple Answer
Question
A town can be classified on the basis of population as
Correct Answer
Class I , ClassIII , Metro
Your Answer
Class I , ClassIII , Metro

Multiple Choice Multiple Answer
Question
A Questionnaire can be termed as "Good" when :-
Correct Answer
The respondent can understand the question , The respondent has the
necessary information to answer the questions , If the respondent is willing
to provide the necessary information
Your Answer
The respondent can understand the question , If the respondent is willing to
provide the necessary information , It is visually attractive with good
layout

True/False
Question
Simple tabulation is the relationship between two or more variables.
Correct Answer
False
Your Answer
False

Multiple Choice Single Answer
Question
The respondent is shown clippings of advertisements in which Brand names are
deleted. He is then asked to identify the Brand and the media where it
appeared. This is known as :-
Correct Answer
Recognition Test
Your Answer
Recognition Test

True/False
Question
Balance Sheet is an internal unpublished data.
Correct Answer
False
Your Answer
False

Select The Blank
Question
Descriptive research requires the ________ analysis.
Correct Answer
Quantitative
Your Answer
Qualitative

True/False
Question
Market Research & Marketing Research can be used interchangeably.
Correct Answer
False
Your Answer
False

Multiple Choice Single Answer
Question
District Gazetteer Giving the information about population, public
enterprises, development etc. is an example of :-
Correct Answer
Government Publications
Your Answer
Government Publications

True/False
Question
The client or organization should answer the queries of cost v/s benefits of
research.
Correct Answer
True
Your Answer
False

Multiple Choice Single Answer
Question
Retail Store Audit uses :-
Correct Answer
Random multistratified sampling
Your Answer
Random multistratified sampling

Multiple Choice Multiple Answer
Question
Non hierarchical procedure of cluster analysis further has other subtypes
like:-
Correct Answer
Sequential threshold , Parallel threshold , Optimizing partitioning
Your Answer
Parallel threshold , Optimizing partitioning

Multiple Choice Single Answer
Question
Subscribers to Retail Store Audit(RSA) receive the report :-
Correct Answer
Monthly
Your Answer
Monthly

Select The Blank
Question
The assumption that the respondents externalization is the process of his
internalization is observed in ________.
Correct Answer
Thematic Apperception Test
Your Answer
Thematic Apperception Test

Multiple Choice Single Answer
Question
Variables such as age, number of customers scales, costs, heights etc. can
be measured by
Correct Answer
Ratio Scale
Your Answer
Ratio Scale

Multiple Choice Single Answer
Question
The arrangement of data items in a numerical sequence either ascending or
descending order is :-
Correct Answer
An array
Your Answer
An array

Multiple Choice Single Answer
Question
Point of Purchase(POP) is researched through :-
Correct Answer
Forced Exposure Test
Your Answer
Forced Exposure Test

Select The Blank
Question
The significance of Market Research is increasing due to shift from ________
competition.
Correct Answer
Price to non price
Your Answer
Price to non price

Select The Blank
Question
Factor analysis is based on linear relationship through which ________ is
derived.
Correct Answer
Factor loading
Your Answer
Factor loading

Multiple Choice Single Answer
Question
Informal interview is also known as :-
Correct Answer
In-depth interview
Your Answer
In-depth interview

Multiple Choice Multiple Answer
Question
Specialized techniques of Market Research include :-
Correct Answer
National Readership survey , Forced Exposure test , Consumer Panels
Your Answer
National Readership survey , Consumer Panels

Select The Blank
Question
The responsibility of a client towards a research firm include ________.
Correct Answer
Disclosure of relevant proprietary data
Your Answer
Disclosure of relevant proprietary data

Multiple Choice Single Answer
Question
What is the publication Report?
Correct Answer
A Report with style, content according to the magazine and journals.
Your Answer
A Report with style, content according to the magazine and journals.

Multiple Choice Multiple Answer
Question
Semantic Differential Scale can be used for :-
Correct Answer
Rating the Program " Jassi Jaisi Koi Nahin" , Rating the service at Hotel
Taj , Rating the success of a new software
Your Answer
Rating the Program " Jassi Jaisi Koi Nahin" , Rating the service at Hotel
Taj , Rating the success of a new software

Select The Blank
Question
Data interpretation requires ________ and logical skills.
Correct Answer
Qualitative
Your Answer
Quantitative

True/False
Question
The starting point of the semantic differential scale is neutral.
Correct Answer
False
Your Answer
False

Multiple Choice Single Answer
Question
The result of Exploratory Research is :-
Correct Answer
Development of Hypotheses
Your Answer
Development of Hypotheses

True/False
Question
Reports printed by the professional bodies are external unpublished data.
Correct Answer
False
Your Answer
False

Match The Following
Question
Correct Answer
Your Answer

Ranking
Several alternatives compared with each other at same time
Quantify a qualitative data

Scaling technique
Quantify a qualitative data
Several alternatives compared with each other at same time

Double barreled questions
Several responses at once
Several responses at once

Checklist
Check one or more of the responses listed for answers
Check one or more of the responses listed for answers

Select The Blank
Question
Association technique is a type of ________.
Correct Answer
Projective technique
Your Answer
Projective technique

True/False
Question
Clarity in report writing should be there to avoid vagueness and
misinterpretation.
Correct Answer
True
Your Answer
True

Multiple Choice Multiple Answer
Question
Transcribing data is involved :-
Correct Answer
Coding sheet on the disk , Transferring the coded data from the
questionnaires , Coding sheet on to magnetic tapes or directly into
computers
Your Answer
Transferring the coded data from the questionnaires , Coding sheet on to
magnetic tapes or directly into computers

Multiple Choice Multiple Answer
Question
What are the factors to be considered in cluster analysis?
Correct Answer
Limited number of clusters due to limitation of market potential , Clusters
are not water tight compartment , Evaluating the quality of cluster is
difficult
Your Answer
Limited number of clusters due to limitation of market potential , Clusters
are not water tight compartment , Evaluating the quality of cluster is
difficult

Select The Blank
Question
For the semantic differential scale the central point of the scale is a
________.
Correct Answer
Neutral Point
Your Answer
Neutral Point

Multiple Choice Single Answer
Question
A multivariate Statistical technique that uses a class of procedures for
data reduction & summarization is known as :-
Correct Answer
Factor analysis
Your Answer
Factor analysis

Multiple Choice Multiple Answer
Question
Issues which a Doctors seeks regarding a product are :-
Correct Answer
Amount of Drugs required , Indications for prescription , Efficiency over
all time needed for drug concentration in the body
Your Answer
Amount of Drugs required , Indications for prescription , Efficiency over
all time needed for drug concentration in the body

True/False
Question
Ratio scale does not have a zero point.
Correct Answer
False
Your Answer
False

Multiple Choice Single Answer
Question
Spreading the sample through the entire population following a regular
pattern is known as :-
Correct Answer
Systematic sampling
Your Answer
Systematic sampling

True/False
Question
This question is based on the case study of "THE BOOKSHOP". The Bookshop had
a strong position in the textbook market.
Correct Answer
False
Your Answer
False

Multiple Choice Multiple Answer
Question
Pretesting of Questionnaire includes testing of :-
Correct Answer
Question content , Time taken to answer questions , Categorisation
Your Answer
Question content , Time taken to answer questions , Categorisation

Select The Blank
Question
In online surveys,________ works like focus groups.
Correct Answer
Chat sessions
Your Answer
Chat sessions

Question
In MDS, when input data is ratio scaled, it is called as non-metric MDS.
Correct Answer
False

Question
Projective techniques draw inferences about :-
Correct Answer
Personality structure , Marketing situation , Deep seated biases

Question
Dichotomous form of questions can be observed in :-
Correct Answer
Branching questions , Qualifying questions , Opening questions

Question
Industrial product research was earlier restricted to :-
Correct Answer
Demand Forecasting

Question :A questionnaire can be filled through different means like :-
Correct Answer
Observation , Personal interview , Telephone interview

Question
Mean or average value is used to estimate when data have been collected using :-
Correct Answer
Interval or ratio scale

Question
The respondent may refuse to answer a question if he feels it is invading his privacy or has no legitimate purpose. The researcher considers such issues at which stage of the Questionnaire design?
Correct Answer
Evaluating the Question content

Question
The National Readership Survey(NRS) investigates :-
Correct Answer
Readership by income levels , Readership by Duplication , Readership per copy of publication

Question
Factor analysis is based on linear relationship through which ________ is derived.
Correct Answer
Factor loading

Question
In cluster analysis linkage is based on ________distance or neighbour rule
Correct Answer
Minimum

Question
This question is based on the case study of "BOOK JACKET". The Publishers found that the market ________.
Correct Answer
Was biased towards higher socio-economic group

Question
Which of the following are the research obligations to the client?
Correct Answer
Honest and clear reporting , Briefing regarding study limitation , Explanation of Report Conclusions and aiding client's application

Question
Stimulated Test Marketing can be used in :-
Correct Answer
Product Concept testing , Pilot study before National launch , Packaging Appropriateness

Question
"Consumer Panel" is a specialized market research technique.
Correct Answer
False

Question
Retail Store Audit is a quantitative feedback on________.
Correct Answer
Consumer buying patterns

Question
Cluster Sampling is Non-probability sampling
Correct Answer
False

Question
While determining the interviewing process, the researcher is confronted with :-

Correct Answer
Ascertaining the communication media

Question
The Retail Store Audit does not measure:-

Correct Answer
Brand loyalty

Question
Correct Answer
Your Answer

Determine the specific data to be sought
Statement of research purpose
Statement of research purpose

Questionnaire structure
Funnel approach
Funnel approach

Physical characteristic of questionnaire
Typography
Typography

Pretesting
Eliminate flaws
Final draft

Question
Retail Store Audit(RSA) divides India into 4 zones and 22 states.
Correct Answer
True

Question
Market & Sales Analysis helps management in :-
Correct Answer
Developing company's sales plan (short and long term) , Setting standards of sales performance , Estimating total sales force needed in future

Question
Sales representative work load depends on average order size.
Correct Answer
True

Question
In MDS, when the input data is in nominal form, it is called as non-metric MDS.
Correct Answer
True

Question
In data analysis, the analysis methods are :-
Correct Answer
Examine difference , Analyze experimental data , Investigate association

Question
The ________ objectives are derived from research objectives.
Correct Answer
Data

Question
A nonhierarchical clustering procedure determines a cluster centre & then groups all objects within a prespecified threshold value from centre is known as :-

Correct Answer
Segmental threshold method

Question
What are the disadvantages of Secondary Data?

Correct Answer
Inaccuracy , Incompleteness , Unit of Measurement

Question
Interpretation of results is highly subjective in ________.

Correct Answer
Projective techniques

Question
The responsibility of a client towards a research firm include ________.

Correct Answer
Disclosure of relevant proprietary data

Question
What is the publication Report?

Correct Answer
A Report with style, content according to the magazine and journals.

Question
Non hierarchical procedure of cluster analysis further has other subtypes like:-

Correct Answer
Sequential threshold , Parallel threshold , Optimizing partitioning

Question
A good Research Design should ensure that the data is gathered :-

Correct Answer
Accurately , Timely , Economically

Question
Data of market research cannot be maintained :-

Correct Answer
Without experienced and educated research staff

Question
Most of the organizations hire outside agencies to carry out extensive research.

Correct Answer
True

Question
Checklists are useful for :-

Correct Answer
Factual data

Question
Subscribers to Retail Store Audit(RSA) receive the report :-

Correct Answer
Monthly

Question
Spices Export Promotion World Trade Center is based at

Correct Answer
Cochin

Question
Data cleaning is done through extensive checks for________.

Correct Answer
Consistency and treatment of missing responses

Question
The over counter drugs are those which the consumers buy their own with Doctors advice

Correct Answer
False

Question
________ loading is the corelation between a Factor and variable.

Correct Answer
Factor

Question
Correct Answer
Your Answer

Bharat Leather Corpn. Ltd.
Agra
Agra

Cashew Corporation Of India Ltd.
Cochin
Cochin

Cement Corporation Of India Ltd.
New Delhi
New Delhi

Automotive Research Association Of India
Pune
Pune

Question
In pre launch research of Pharmaceutical products, it is conducted for

Correct Answer
Clinical trials under controlled parameters for efficiency and side effects

Question
________ type of question allow response in affirmative or negative.

Correct Answer
Dichotomous

Question
The retail store audits and prescription audits carried out by ORG are like ________ at all chemists .

Correct Answer
FMCG PRODUCTS

Question
Technical jargon should be used when unavoidable.

Correct Answer
True

Question
Specialized techniques of Market Research include :-

Correct Answer
National Readership survey , Forced Exposure test , Consumer Panels

Question
This question is based on the case study of "RESEARCH ON CONSUMER PRODUCTS". What are the highlights of the study?

Correct Answer
Competition from major players well entrenched in the market , Inferences about socio-economic status of consumer was to be found , Company wanted to manufacture watches

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Saturday, July 24, 2010

Marketing Research